Joined February 2019
- Tweets 115
- Following 289
- Followers 111
- Likes 535
5 Photos and videos
How do you get stronger signals in a clouded landscape? Hear from @dentsuintl's Alex Langshur & @forrester's @LaiNikhil in our Transform with @Google event. Request an invite now: ow.ly/NRS950MqEaC
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Nikhil Lai retweeted
18 Oct 2022
Great #awnewyork session on #retailmedia from @forrester's @LaiNikhil! Did you know retail media spend is projected to reach $40B in sales this year - up 39% from last year!
#adtech #MarketingDigital
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Nikhil Lai retweeted
6 Oct 2022
Great @adexchanger pod with @SarahSluis interviewing @LaiNikhil of @forrester and juicy sound bites like "prisoner's dilemma in data industrial complex" re: Apple DSP adexchanger.com/podcast/adex…
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Nikhil Lai retweeted
19 Sep 2022
Good piece on @adexchanger by @avargasedits with commentary from @ckane @LaiNikhil and @jaredlansky
adexchanger.com/online-adver…
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Nikhil Lai retweeted
17 Aug 2022
"Brands like @WarbyParker have excelled at brand response advertising..."
Register here for a link to @LaiNikhil's presentation: mediaocean.com/omnichannel-t…
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15 Aug 2022
.@lyft's high-margin operating income from ads can offset the cost of acquiring and retaining drivers. @lyft is running a similar play to @amazon, whose operating income from ads offsets losses from product sales and subscription services @cheddar: cheddar.com/media/how-lyft-g…
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Nikhil Lai retweeted
8 Aug 2022
Hear from guest speaker @LaiNikhil of @forrester on proven ways to address the challenges facing #omnichannel marketers.
➡️ Register here for The Mediaocean Current: Omnichannel Transformation: mediaocean.com/omnichannel-t…
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Nikhil Lai retweeted
29 Jul 2022
"Spooked" SMEs let Meta's ad business tumble. In @BBCWorld, analyst @LaiNikhil weighs in on the social media giant's vulnerability. forr.com/3ODTivP
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14 Jul 2022
Nikhil Lai retweeted
15 Mar 2022
back by popular demand 🎉
Can you pick the winning ads?
Share your score and challenge fellow ad nerds. (Screenshots or it didn’t happen.)
bit.ly/3t9jnLM
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Nikhil Lai retweeted
11 Nov 2021
There's a lot of fugazi 'guru knowledge' going around out there about creative testing.
I told @Adweek the top 3 biggest misconceptions when it comes to testing your ads.
Happy testing this BFCM my friends 🥂
adweek.com/creativity/testin…
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Nikhil Lai retweeted
27 Oct 2021
⏳The countdown to Black Friday is ON. Have you started testing your ad creative yet?
Here are five ways to discover which creative elements will have the greatest impact on your ad performance during the most important selling season. bit.ly/2ZDIWbT
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14 Jul 2021
Appreciate @herrmanndigital's honesty: “When... [Facebook ads are] 40% less effective, and will continue to become less effective over time, that creates a kind of a panic" and, by the way, causes digitally-native brands to test TV: bloomberg.com/news/articles/…
Nikhil Lai retweeted
29 Jun 2021
Bringing TV ads to premium console games - building a path for marketers to reach the elusive, under 35 year old's in high engagement video @Simulmedia axios.com/newsletters/axios-… #axiosmediatrends @sarafischer
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21 Jun 2021
Streaming accounts for 3/4 of media hype but 1/4 of viewing time:
Introducing THE GAUGE, Nielsen's new monthly total TV and streaming snapshot 🔥
See how audiences are spending their TV time 👉 nlsn.co/6017yOkw7
3 May 2021
Excited for @statbid's event with @Simulmedia about TV's halo effects on digital: tickettailor.com/events/stat…
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13 Apr 2021
1P data and automation will become increasingly significant differentiators @maxwillens @Digiday: digiday.com/?p=410594?utm_me…
8 Apr 2021
Increasing CAC and decreasing LTV delays profitability. Solving requires testing scalable channels - like TV - where marginal CAC increases slower than it does on digital @KimekoM @Digiday: digiday.com/marketing/throwi…
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1 Apr 2021
Incisive reporting by @caleweissman in @modernretail about digitally-native brands looking for "other places" - like TV - "to invest [performance marketing] dollars" as "easy digital customer acquisition tricks" become harder: modernretail.co/platforms/ev…
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30 Mar 2021
Now's the time to test and learn TV:
Advertising on TV is more measurable and accountable than ever. That’s why @Simulmedia's Phil Sandler is telling brands that now is the time to utilize it to make the most of their marketing dollars. #AdweekElevate adweek.it/3sxgH86
