Joined February 2008
- Tweets 329
- Following 432
- Followers 1,543
- Likes 1,713
28 Photos and videos
21 Apr 2025
Our 2025 report is now available to all Jounce subscribers. That also means our 2024 report is now free to everyone. 📥 (Links below.)
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21 Apr 2025
👉 Download the 2024 report for free (no PII required):
jouncemedia.com/build/resour…
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3 Feb 2025
We touched all the lightning rods in this one — obfuscated CTV supply, privacy smokescreens, sorta CTV, and of course instream video.
Thanks to @OSchiffey, @avargasedits, and @Alyssa_writes_ for inviting me on the @adexchanger Big Story podcast!
open.spotify.com/episode/72a…
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Chris Kane retweeted
1 Oct 2024
It’s out!
@ckane brings the insights that only @jouncemedia can offer to the programmatic DOOH conversation
92% of DOOH OpenRTB demand flows to 10 publishers 🤯
And comes from 70% NON DOOH pipes
Do buyers know what they’re buying?
Do publishers understand the impact?
theoohinsider.com/dooh-openr…
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17 Jul 2024
This was a really fun conversation with @eric_seufert about the broken incentives for RTB sellers and the resulting signal fidelity challenges for RTB buyers.
open.spotify.com/episode/7bd…
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30 May 2024
I asked @adamheimlich to help me understand why in the world Google would offer to pay all of the government’s claimed damages, and he made this awesome video. I learned a ton. I bet you will too.
youtu.be/KsRQKVV1eIM?si=K61U…
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19 Apr 2024
There’s a bunch of problems in our industry. There are also a bunch of reasons to be optimistic. @aripap and @ericfranchi generously let me talk about both on this week’s @marketecturetv podcast.
open.spotify.com/episode/4xa…
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15 Apr 2024
Our 2024 State Of The Open Internet report is now available to Jounce subscribers. That means our 2023 report is now available for free. Get your copy here:
jouncemedia.com/market-outlo…
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13 Jan 2024
This! @Scrilla100 says it perfectly. Nothing wrong with a probabilistic ID as long as the DSP knows it’s probabilistic… which they don’t.
adexchanger.com/the-sell-sid…
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Chris Kane retweeted
9 Nov 2023
Powered by @JounceMedia's data in Basis DSP, advertisers can automatically prevent their ads from being served on low-quality made-for-advertising sites, providing a more truthful view of what drives their real business results: ow.ly/kC9550Q5YXi
#DigitalAdvertising #MFAs
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20 Oct 2023
How do you responsibly identify MFA without harming reputable publishers? It’s the hardest ad tech problem I’ve tackled, and I thought @ericfranchi and @aripap did a great job unpacking what makes this so thorny.
spotify.link/6heHhtIn3Db
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28 Sep 2023
I spoke about MFA supply at this week's Programmatic IO event. Here's a recording of my talk and a copy of my slides:
jouncemedia.com/blog/state-o…
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We're proud to announce additional steps we're taking to further protect our clients' media investment against MFA sites in partnership with @jouncemedia groupm.com/newsroom/groupm-i…
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Chris Kane retweeted
21 Aug 2023
.@GroupMWorldwide partners with @JounceMedia to mitigate ads served on MFA websites.
Details:
campaignlive.com/article/gro…
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21 Aug 2023
The largest media buyer in the world is removing MFA by default in all of its global DSP seats. @GroupMWorldwide continues to set the standard for responsible programmatic advertising.
digiday.com/media-buying/gro…
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18 Aug 2023
This is very good
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1 Aug 2023
This is extraordinarily helpful. If every publisher restructured its ads.txt file in the way Braedon is suggesting, I suspect many would change their monetization choices.
I appreciate what Primis is trying to do with this "Ads.json" proposal, but unfortunately I think it'll do more harm than good.
However, I think we can get most of the understandability benefits just by formatting ads.txt files better.
So, I wrote a formatter over the weekend.
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12 Jul 2023
When ad tech companies represent buyer interests, they should block MFA by default. Add @magnite to the list of platforms making the responsible choice.
magnite.com/blog/how-magnite…
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3 Jul 2023
This is exactly what will start happening at every brand and agency unless ad tech companies change their defaults. Buyers cannot reasonably be expected to curate the open internet. The default setting of every DSP and every SSP has to be only screenshot-worthy inventory.
3 Jul 2023
I hate to say it, but I'm starting to really sour on the long-tail/open internet. The pure scale of popover, interstitials notifications and garbage ad product execution makes so much of the web an assault on UX.
Not that walled gardens are perfect by any stretch.
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