brand designer @/freelance - available for projects
Joined September 2020
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329 Photos and videos
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11 Jan 2024
Masara© Visual Motion Identity.
Masara© is an Indian streetwear brand that caters to both hardcore and general streetwear enthusiasts.
Creative Direction: Prateek Sharma
Motion Design: @Sidddiquemotion
ALT Masara© is an Indian streetwear brand that caters to both hardcore and general streetwear enthusiasts. The visual identity project for Masara© focuses on creating an exceptional and new design style in the streetwear and apparel realm by focusing on a cohesive visual and motion design style.
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recent brand exploration for a bright and playful flower delivery service built around simplicity and seasonal blooms
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Jun 13
man this was such a short but fun ride haha
Introducing Claude Fable 5: a Mythos-class model that we’ve made safe for general use.
Its capabilities exceed those of any model we’ve ever made generally available.
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May 27
Apple: UI and overall experience
Spotify: Playback features and settings
YouTube Music: Recommendation algorithm
It’s a no brainer atp
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prateek retweeted
May 21
inspiration is everywhere around you
just try making something
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May 21
Someone copies someone else's work 1:1, even the copywriting word for word, and if I point it out, somehow it's my fault because 'I didn't label the callout properly'.
wow 😭
May 21
im not arguing. if you had clearly labeled both images it would have been easier. or you couldve used the captions better instead of vague one. either way, though this looks weirdly too similar, i dont think this layout and gradient is reserved for Parloa. And I wouldnt call this a copy too since there are considerable differences. I'll let @socoloffalex comment on this further.
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May 21
are you kidding me?
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May 19
well... well... no wonder I keep crying for not getting enough reach.
i'm so cooked.
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May 18
making icons fun, without disco-fying them.
🤷♂️✨
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May 18
spotify used a disco ball because it actually made sense for the brand and now everyone’s just turning logos into random shiny objects 😭
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May 18
I mean… why??
Spotify using a disco ball makes sense. They’re a music platform, the metaphor fits.
But what’s the need to slap this effect onto every app icon and call it “discomorphism” when there’s basically zero thinking involved beyond making things shiny?
Minimalism isn’t the problem. Lack of original thinking is.
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May 13
photography by:
Kate Friend: instagram.com/kate_friend/
Jennifer Latour: instagram.com/bonjourlatour/
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May 13
we're so back
The pendulum is swinging back from everything-completely-flat to shadows,highlights, and 3 dimensional materials
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prateek retweeted
May 7
Designed a brand system for Orbital, a B2B AI intelligence and benchmarking platform built for enterprise companies.
Will share more from the project soon.
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May 11
X on android feels so much smoother now. There are still a few bugs, which is expected since it’s still in beta, but the overall scrolling experience has never been this smooth
it's too good!
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May 10
Sometimes I feel like I’m treating X like a portfolio by only posting my work. I actually want to tweet more random thoughts and observations here, both general stuff and design observations too
But I overthink every post so much that I just end up posting nothing. how do I fix this? 😭
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