Brand guy. Partner & Co-Founder @round2spirits @weberranchvodka. Ex Patrón, Coca-Cola, Target. Advisor @swaggolfco @btownbourbon @drinkeightbeer
Joined March 2009
- Tweets 9,001
- Following 153
- Followers 8,411
- Likes 5,149
2,443 Photos and videos
What an amazing first @FIFAWorldCup Match in Dallas in over 30 years! Despite the reputation & larger presence of the Orange Legion, the Blue Samurai fans appeared more passionate & never let up. PS- they then stuck around post-match to clean up trash in their sections.
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Apr 8
As if @KevinHart4real caddying for @brysondech wasn’t entertaining enough, how about that custom putter cover? Well played, @swaggolfco!
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Mar 27
Couldn’t make @Dodgers opening day, but having @ClaytonKersh22 offering color during the televised game is a close second. Awesome insights from the 🐐. Thanks, Kersh!
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Mar 7
Epic wine dinner tonight at Sushi Kozy where Chefs Paul Ko and RJ Yoakum crafted a spectacular menu to accompany 1947 Lafite, 1947 Latour, 1947 Latour à Pomerol and 1947 Calon Segur, along with some special white Burgundies and vintage Champagnes.
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Feb 23
If you can look at this photo without tearing up, you need to see a therapist asap.
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Feb 3
Great fun learning to ice climb in Ouray, Colorado. I thought I was in decent shape…until I woke up this morning. Time to get back at it.
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26 Nov 2025
Although our summit bid was ultimately unsuccessful due to extreme, prolonged winds (60 mph) and cold (-22F), this has truly been an amazing journey through the Himalayas. Grateful for the love and support of my family and friends and an amazing climbing group.
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17 Nov 2025
The real heroes who help us mere mortals summit in the Himalayas. Thank you, Ngima Tenzing Sherpa, Pemba Tamang, Ngawang Nuri Sherpa, and Ngima Tendi Sherpa!
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7 Nov 2025
Climbing in the Himalayas has been a goal for many years, and this evening the long journey to Mera finally begins.
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30 Oct 2025
Couldn’t be more proud of what we have crafted at Weber Ranch, and the consumer, trade, and press accolades only validate the Team’s hard work and special liquid in the bottle.
30 Oct 2025
Another win, another reason to raise a glass! 🍸 Honored to take home a Platinum Medal from the 2025 TAG Global Spirits Awards! Huge thanks to @tagspiritsawards for recognizing Weber Ranch Vodka.
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25 Oct 2025
An evening with two icons (Robert and Weber Ranch)!
25 Oct 2025
Great dinner last night at #MisterCharles in Dallas with my dear friend @leeapplbaum enjoying some @WeberRanchVodka !
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Lee Applbaum retweeted
14 Oct 2025
So cool! Love what @WeberRanchVodka @leeapplbaum are doing! Go grab a bottle at your local store and give it a try! Highly recommend!
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Lee Applbaum retweeted
4 Oct 2025
Raise a glass to National Vodka Day with the World's Best Vodka. 🍸 0 additives, 0 gluten, 0 carbs, and 0 BS — the difference is abundantly clear. #NationalVodkaDay
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3 Oct 2025
Mother Nature showing off this week. Aspens in Colorado on Monday and Maples in Vermont on Friday.
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Lee Applbaum retweeted
6 Aug 2025
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7 Aug 2025
Beginning to feel like the Phelps/Ledecky of Vodka with all these Gold Medals! And we’re just getting started. #TeamWR
7 Aug 2025
What’s better than gold? DOUBLE GOLD. 🥇🥇 Huge thanks to the @sipawards for honoring Weber Ranch with a Double Gold at the 2025 competition! #DoubleGold #WeberRanch #SipAwards
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5 Aug 2025
Innovation is a key pillar of the Round 2 Spirits mission, and along with disruption, core to the ethos of @WeberRanchVodka. Leveraging AI, in partnership with leading mixologists to enhance the at-home cocktail experience, is great example of how technology and human expertise can help address a real consumer pain point.
5 Aug 2025
Text #AskTex to 1-940-400-1902 to meet Tex — your Weber Ranch AI Mixologist. From cocktails to occasions to local finds — Tex has you covered. Just ask!
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Lee Applbaum retweeted
5 Aug 2025
Text #AskTex to 1-940-400-1902 to meet Tex — your Weber Ranch AI Mixologist. From cocktails to occasions to local finds — Tex has you covered. Just ask!
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