Gen Z

We’re living in an era where you can create AI “influencers” in an hour and amass over 1 million followers in under a month. At the start of April, I launched 3 AI influencers. Within 30 days, they generated over 100 million views and gained more than 1 million followers across all 3 influencers. One of them alone did 80 million views and gained over 800,000 followers. All organic. The audience is warm, niche-specific, and highly responsive. When I send them through automated funnels for offers I want to promote, I’m seeing a 94% CTR. I’ve been in this game for over 2 years now, and it has never been this easy. Before, it used to take 3–4 months just to potentially build an account to around 100,000 followers. Now? You can do that in a couple of days. Insane.

At mile 11 my body physically started breaking down. Calf’s felt weird, patella on fire, etc. I’ve never ran that fast for so long in my life. Tried thinking of every Goggins quote known to man while running but my mind went blank Crowd cheering turned into white noise Music in AirPods turned into white noise But the only thing that kept me going were the people I was running with Shoutout to Oliver Morton (random guy yelling “I’m going to catch you!!”) He sprinted past me in the final mile. I came 386th out of 6,000 It’s been two days since this race and my legs are still sore. Only thought that came from this experience is what does a full marathon feel like?

70,000,000 views generated and 600K followers in one month by a person who has never showed their face to a camera Oh, and 50% CTR on thousands of links sent out every day leading to your app How? AI influencers are the dystopian reality social media has come to but a goldmine for Incubators and other marketers who know how to use them @Phurzo is at the forefront Most AI teams plug an app in every video and wonder why nothing seems to convert. Phurzo went the opposite route... He builds warm niche audiences instead One avatar might be talking about finances, another could be talking about relationship advice Audiences then come for the content, not a pitch Now, each of those warm pages becomes prime real estate to push any app that falls within the respective niche So if videos aren't plugging the app, how the fuck is this converting towards downloads? Every time the viewer engages with an AI video, Phurzo's ManyChat fires off into their DM with the link to your app. Remember, these viewers are already warm to the niche your app lives in so the CTR is UNREAL That's exactly how you get 50% CTR If you want to learn the game, talk to @Phurzo directly If you want to scale the game, fill out an application on theincubators.io

Time to lose my mind for the next 13 miles

Was invited to run half-marathon last week by a head of growth. Couldn't say no since he hit me w "do you think you can beat me lol?" during the invite. The race is in two days Strategic goal, run faster than him Realistic goal, run faster than him Inevitable reality, be sore for the next three days, fuck yes

One month later, we got Gleam to number 10 in the App Store and over 200K in revenue Organic as always

Every time I hit flow state at my desk, 9/10 this masterpiece is playing in the background Turns work into a campaign mission

I’m sorry, But if the CEO/founder isn’t intense You basically have no shot. Join a different startup.

For the founder friends hiring in-house creative for marketing content: Make sure they have a minimum of 500M organic views generated by themselves (this is great for testing agency owners as well) Hop in the interview and ask them to break down your content live. If they can’t instantly diagnose what’s wrong, hard pass. Bonus: if they say Facebook organic is dead, congrats, you’ve found a fraud

Phase two of Incubators will change the way everyone thinks of creators

Landed in Phoenix for the weekend and picked up a rental Worker looks at my Incubators Amex and asks “What is this business if you mind me asking?” A creator accelerator

There’s a void in the industry, imma fill it and make sure it runeth over

Being intense has inevitably bled into Incubators. Creators have told me they’ve cried after I give them a feedback loom but the next upload they go for 1M views. Now they’re excited. Internal meetings are constant arguments. Constant questioning. Because all we care about is the product. It’s an environment that forces everyone to be uncomfortable and grow. This environment isn’t for everyone and I’m beginning to realize that’s exactly why it works

The quiet murmur we're all craving is an offline world. Physical book sales are increasing, refurbished iPods are selling out and the way we view content is changing once again Algorithms began as a place to interact with friends but inevitably became a place to watch creators. We used to see our friends post pics of their food, take a selfie in snapbacks or watch YouTube videos of them talking to the camera This is important. I don’t think most people hate the internet, most people just hate the content that is being shown Hyper-edited, fast paced cuts, ai influencers, commission possessed creators, regurgitated formats, the list can keep fucking going Hardly anyone closes their phone after opening social media and thinks “wow such a great scroll today!!”. Most people feel drained But this bell curve of content is reverting back to the basics Longer videos, minimal edits and just people talking to people. Not because it’s new, but because it’s real This isn’t an observation, this is the next wave of successful creative to emerge. The more artificial content becomes, the more obvious real content is

Relentless self belief

Incubators.

90% of tech founders don’t use cases on their iPhones, I just can’t prove it rn

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the average CMO severely overestimates quantity over quality when it comes to creatives. often enough it's one style with a handful of creators or influencers that makes a brand dominate on social media

Last month we took on a new client and they were extremely hesitant why our creator team didn’t consists of 50 creators I told them let’s start with five “Can we expect at least 500 pieces of content?” No, but you can expect 100 pieces of content that will generate you over 10,000,000 views at the low end Fast forward, the campaign did around 28,000,000 views and a lift in their downloads Founders hear “800 ” pieces of content in one month and think that more at-bats equates to more growth This logic makes sense until you realize output is easy to scale and creative leverage isn’t One insane piece of content will outperform 100 average pieces We obsess over that one piece, every day