The best software is the software you forget about. It just works. - You don’t think about how your electricity works. - You don’t think about how your water runs. - You shouldn’t have to think about how your content is formatted. Letsagent is designed to fade into the background. It does the work. You take the credit.

HubSpot says small biz owners spend about 6 to 10 hours every week just trying to keep their socials alive. That’s a full work-day lost to captions. We wanted to fix that. It took way longer than planned, mostly because we got stuck on the "agency interview" part. If you’ve ever hired a marketing agency, you know the drill. You pay a $2,500 retainer. You spend three weeks on Zoom calls explaining what you actually do. Then you wait another month for a PDF "strategy" that’s basically a bunch of stock photos and the word "synergy." So we built a system that does the interview for you. It digs through what you’ve already posted online, asks you a few pointed questions, and builds that $5,000 strategy in about 3 to 6 minutes. For free. It’s like having a mini-agency that actually listens and does what zou expect it to do. It learns how you talk. No generic "AI slop" ... and starts posting. The goal isn’t to be viral or "disruptive." It’s just to show up. To be heard. Because if you don’t show up, people forget you exist in about two weeks. Memory is just repeated exposure. That’s it. If you want to try it, register at letsagent dot ai and wait for an email. We'll be opening to the public this weekend. There will be a 14-day free trial and a free account allowing you to post ~3 posts per week. For the tiny businesses & startups that need help.

Founder-led marketing. Most content gurus preach about it but don't explain WHY it works. The thing is, almost all business content is boring because it tries too hard to be “professional.” Or it tries to shock viewers by stuff like weirdly dynamic videos or ... anything to make you watch their ad really. What actually builds trust in founder-led marketing (or employee-led marketing) is the CONTENT. Your weird stories. Your specific opinions. The way you think. The way you say something wrong. And the value you provide by sharing your experience. Letsagent can learn all that in about 8 minutes. Your stories, how you tell them all about your business. Follow us & you'll be able to try Letsagent for free in a few days. #letsagent #contentmarketing

Paid advertising without organic presence is like pouring water into a broken bucket. You can have the most powerful watering can on the market (a huge PPC budget) but if the bucket (your profile) is leaking, you’ll never fill it. You’ll just work yourself to death and pay a fortune for water that ends up in the grass. Try to choose which company you want to build: PATH 1: PAID ADVERTISING ONLY You dump thousands into ads. People click, land on your profile, and see… nothing. The last post is from Christmas 2023, there’s one blurry team-building photo, and then silence. The result? People leave. No one trusts that you can actually deliver what you promised in the ad. You’re paying for a 'hit' that goes nowhere. The moment you turn off the ads, your business ceases to exist. PATH 2: ADS ORGANIC CONTENT Ads do what they are supposed to ... they bring people in. But when those people arrive, they see that someone actually lives there. They see your advice, your perspective, and the problems you’ve solved. The bucket is solid. The water stays. You’re building authority even when you’re not staring at the Meta dashboard. People stay because you’ve given them a reason. Most business owners think organic content is a 'waste of time' or just 'playing around on social media.' The reality is that organic content is the bucket. Without it, you’re just sponsoring Mark Zuckerberg and hoping for a miracle. Social media marketing isn't about 'firing' one expensive campaign. It's about being there. Over and over again. And if you don’t have the time to 'be there,' or if it bores you to death: there’s Letsagent. It knows your business, your style, and it makes sure your bucket finally stops leaking. In just a few minutes a week. Get in touch if you’re ready to finally fill that bucket. --- This post was created by Letsagent based on this prompt: "Paid ads without organic presence = pouring water into a broken bucket"

10 days to launch. We’re finally opening Letsagent to the public on May 15th. It’s been 15 months since we started in February 2025. Building software is a game of being wrong about dates. Our "optimistic" timeline: - May '25: "We’ll be done by summer." - Summer '25: "Okay, let’s aim for October." - October '25: "Maybe January '26 (for sure)." In January '26, we actually opened it for testers. Real business people, real feedback. Since then, we’ve been tweaking, polishing, and, most importantly, automating the onboarding process. No manual input needed from humans from 15th May. And yes, it works. Chat to the agent for a few minutes - it builds your "marketing twin". Then it turns any of your ideas into a post in seconds. It's great for spontaneous posting on socials. No more sitting for hours sweating over wording of the post. Letsagent does it for you in your own voice. You'll be able to enjoy a 14-day free trial for a few weeks after the launch. See you there. Letsagent. --- P.S.: Does "marketing twin" sound creepy?

Saturday afternoon. You're in the mountains, on a bike, or just hanging out with the family. Then it hits you. That one post idea you’ve been waiting for all week. Now what? You have two options: 1) Pull out your phone, start sweating over the phrasing with ChatGPT, and half an hour later you have a text that makes you sound like a corporate douche. Plus, your family is annoyed because you're staring at a screen again. 2) Forget about it. Try to write it on Monday at your desk, only to realize the energy is gone. This is exactly why Letsagent exists. It’s your marketing twin. --> You drop the idea in while you're on the move. --> In seconds, you have a post that actually sounds like you. --> No generic AI slop, no stiff corporate talk. Just YOU. You get it out of your system, hit publish, and go back to the trail. Content marketing shouldn't be a pain. It should be something that happens while you're actually living your life because all the best ideas happen when you're actually living your life. That’s Letsagent.

Second customer started using Letagent today (he's got 3 businesses). Don't worry - it won't always be this slow (a new customer every 4-5 days 😅). We're taking it easy with onboarding until we've polished some stuff. I will soon share why these customers are extremely happy and why they waited for Letsagent for months. Why some of them ditched their marketing agencies already ... and why should you care.

First customer started using Letsagent today. Where are we planning to go next? Immediate future (few months): 1. Build a few more features that will make Letsagent even more attractive to small businesses: - scheduling (likely next week) - image editing (some of it is already built) - analytics - improve agentic coordination - UGC tools (completely different to what X calls "UGC" ... you'll see) 2. Secure an investor We already have several investors lined up. Glad we started early (this is not a call for investors - seriously, we already have more than enough interest ... if you want to talk, drop us a message: no promises) Why are we looking for an investor? - to build scaling automation (more on this once we're closer to launching it) - to secure a strategic partner (to open doors and introduce us to business partners) 3. Expand The demand is there. Surprising amounts of demand. Frequently asked questions and doubts: - Are you worried about all the AI agents and LLM development? I am not mentioning this point because we are worried. But ... 5 out of 10 people we speak to mention Anthropic and Claude and Moltbot and so on ... "It's going to kill you." It's not. We're building Ai agents. We know what LLMs can do and what they can't. We're NOT worried. No matter what you read or hear about AI agents takeover, about Moltbot and Anthropic ... there will always be people who want simple solutions: "I need someone or something to run my socials ... oh, Letsagent does that? Cool. I don't need to learn anything, install anything or even think about it. Problem solved." That's how we see it. - How about the saturation of social media with AI-generated content? That's a blessing in disguise. Regulation is coming. Quality content will be rewarded. Letsagent generates quality content - in your voice, style, with your business and goals in mind. No AI slop. Letsagent is YOU. - How about X? We do have integration with X. We are not using Letsagent to promote it here yet though ... X has changed. For now, we are taking things easy and starting slowly on FB and IG. LinkedIn is coming next week. That said, our X campaign is in preparation and we'll launch it when the time is right. For now, we're still keeping things under wraps. Soon, we'll start posting videos & testimonials. That's all for now. If you want to talk, let me know.

Why are founders so afraid of marketing professionals? Just spoke with a founder whose car insurance comparison site launched months ago. He hired a marketing professional for weekly posts, but two months later - zero posts. No content at all. Just Adwords ads. Like ... wtf. Letsagent provides that essential baseline visibility. It takes the routine off a marketer's plate, allowing them to focus on high-impact strategy and creative work. We empower marketers to truly excel. I'm wondering: target founders or marketers first with Letsagent?

The goal shouldn't be "humane technology" that does things to people more nicely. The goal should be to reverse the polarity - creating conditions where people can use tools to do the things they want to do. (Douglas Rushkoff, 2023)

The US does a lot of dumb shit. Objectively dumb. Loud politics. Culture wars. Arguing about plastic straws while bridges fall apart. But ask anyone on the planet what America is about and they’ll give you an answer immediately. Freedom. Guns. Hollywood. Tech. Chaos. Opportunity. Something like that. Even if it’s wrong, it’s there. The memory is vivid. Now Denmark. Quietly one of the best-run countries on Earth. Clean cities. Trust. Digital government that actually works. People biking everywhere like it’s not snowing. They solved problems the US hasn’t even noticed exist yet. And yet… when was the last time Denmark crossed your mind? (Yeah, I know, Trump and Greenland… but before that?) Nobody talks about it unless they’re already into urban planning or happiness indexes. Denmark doesn’t scream. It doesn’t repeat itself. It doesn’t shove its story in your face. America is the drunk guy at the party breaking things but telling stories all night. Denmark cleaned the apartment, paid the bills, went to bed early… and nobody noticed. Being good is not enough. And nobody is entirely good, right, Maersk? If you don’t talk about your dark side, someone louder - and often dumber - will define the world instead. It’s about being present. It’s about getting into people’s heads. It’s about being that repetitive driving instructor, the annoying guy at the pub, or even Trump himself. You can hate him, mock him, be exhausted by him… but you can’t not know who he is. For your content marketing, this means: be loud, be heard. Repeat yourself until it becomes normal. Otherwise, even if you’re doing something better than most, nobody will know. Don't wait for the 'right moment' or to be 'perfect'. Just f***ing post anything. That's how you stay in people's minds.

Marketing agency in your pocket for the price of a coffee a day? ---- We haven't been posting much here lately. Let's provide an update. Letsagent launch date: It's fluid. We have already onboarded 4 clients and will have around 10 by the end of the week. These clients are either our friends or friends' friends - they're testing the platform, providing feedback and asking for amendments What we're doing now: - fixing production bugs - planning new features based on feedback - accommodating the product to real businesses' needs What we'll be focusing on going forward: 1. UGC UI - Golden Goose for all our customers 2. Polishing the UX for own post creation 3. Preparing graphics editing 4. Diving into real-time news reaction posts 5. Building analytics engine and self-learning loops If you have a friend who wants to try a 24/7 marketing agency in their pocket, let us know. Or, if you want to try it yourself, give us a shout.

We believe every business deserves great content marketing. Even if they hate doing it.

Interesting conversation with my LLM today ...

You work hard to build your brand. You pour your heart and soul into your message. 💪 Then one post, one email, one letter comes out and … poof: All that careful cultivation starts to unravel. This letter? 👇 It’s a textbook example of how quickly a brand can feel inconsistent. The abrupt shifts in tone, the unexpected casualness in a formal setting – it tells a story, but not necessarily the one you want. Building a lasting brand is not about being loud for the sake of it; it’s about being reliable. It’s about your audience knowing what to expect, every single time. It’s about trust. Erratic content is actively eroding your foundation.

We were born out of a simple observation: social media is fun for users, but pure pain for small business owners. We saw exhausted founders drowning between time pressure, overpriced agencies, and fragmented tools. So we decided to build the first AI-native content agency for small and medium businesses.

Fake pics & videos to promote your product? We don't think so. Sure, sometimes AI-video generation comes in handy. You can create a digital version of yourself: leaner, younger and speaking perfect English, and promote your product. But nothing will ever replace this combo: 1) The real YOU promoting your OWN product 2) Real content from real places Sure, 👇 this is cool. We'll have a similar feature inside Letsagent eventually. But it won't build trust. Trust is what sells. This 👇 simply entertains.

So what does Letsagent do then? We learn your style, your business goals, and your target groups - then help you put out regular content without turning you into a content machine. Right now it does text image. Reels and more formats are coming soon. The core value is simple: we kill ideation time. You click → you get a post that sounds like you (human), fits your goals, and works across platforms. No AI slop. No generic nonsense. The system works with your own photos and videos. Nothing looks fake. Nothing feels templated. You can: - generate a random post, or - drop in a rough idea (a few words is enough) → LetsAgent creates posts for all your platforms → picks matching visuals from your library → you hit Post or Schedule → done. That’s how you fill two weeks of content in 20 minutes, then add your own manual stuff (like video) when you feel like it. Your feed is never empty. That’s the real USP. It took us a year to build. The UI almost killed us - but it’s finally there. And it works. Even a 70-year-old pizzeria owner with zero digital skills can run it. How much does it cost? We’re starting at $199/month. That includes daily posts for up to 4 platforms: LinkedIn, Instagram, Facebook, and X. Yes, the price may change. Some competitors charge $3,000/month for way less. Others sell a tiny slice of this for $99/month. So we went with something simple: $199 for the basic package feels fair - for customers, and for what we’re building next. ❤️

Why do most business blogs die after three months? Why do podcasts stop at episode 7? Because the creator ran out of dopamine. At the start, it’s exciting. You have energy. You write three posts a day. Then work gets busy. You miss a day. Then a week. Then you feel guilty, so you stop entirely. This is the cycle of failure. The only way to break it is to detach the output from your emotions. Letsagent doesn't have emotions (it can mimic yours though). It doesn't get tired. It doesn't get "busy." It just ships. Sustainable marketing isn't about working harder. It’s about removing the bottleneck: human emotions, inconsistency and fatigue.

Tab switching is the enemy. Every time you switch tabs from your AI writer to your scheduling tool, your IQ drops 10 points. By the time you actually hit publish, your post sucks. Why are we doing this to ourselves? One tab. One flow. One button. Letsagent.

“I have nothing to write about.” False. You have customers? You have problems? You have a product that solves those problems? Then you have infinite content. The problem isn’t a lack of ideas. It’s a lack of context. Most tools ask you for a prompt. Letsagent looks at your business goals and tells you what to write. Don’t brainstorm. Just execute.