WE MAKE AWESOME. THAT'S IT. If it isn't awesome video, web or branding....we didn't make it.
Joined April 2009
- Tweets 3,113
- Following 145
- Followers 285
- Likes 33
1,721 Photos and videos
Pinned Tweet
Feb 13
Five stars are nice. Goosebumps are better. ⭐⭐⭐⭐⭐
Backflip is a creative video team that partners in the process, not just the production.
We listen. We challenge. We obsess.
Brand films and campaign content built to work, not just look good.
Let’s Make Awesome.
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We hold the greatest story ever told. So why does Catholic marketing so often feel forgettable?
We’re heading to the Catholic Media Conference in Atlantic City (June 17–19) to learn, contribute, and help raise the standard.
More soon. #CMC2026 🌊✝️
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Jun 12
Authentic Italian food. Beautiful plating. A kitchen full of cameras.
Osteria Novella and Chef Giovanni made us feel right at home on set. 🍝🍷
For a few hours, it felt like the Amalfi Coast was hiding in downtown Madison.
Book a table. Thank us later.
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Jun 11
AI is changing the world.
What should the Church do with it?
We discuss ministry, marketing, discipleship, and the limits of artificial intelligence.
Listen to the full conversation:
bit.ly/4ojVEDu
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Jun 11
Live switching is not just for concerts.
We record the switched output and deliver a nearly finished cut.
Long form.
Multi cam.
Lots of deliverables.
Edit smarter.
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Jun 11
People think production life is stress, revisions, and too many Pelican cases.
Which is true.
But it’s also restaurant shoots, commercials, conferences, and somehow ending up at the National Eucharistic Congress.
So yeah. Maybe it’s sunshine and rainbows after all. ☀️🌈🎬
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Jun 9
POV: your school’s content looks like everyone else’s… until you find us.
BTS from spring media day with the St. Ambrose Guardians.
Want shots like this? Studio’s open 😉
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Jun 8
The polished version gets the credit.
But the real work happens before that.
Planning. Iterating. Adjusting.
That’s what makes it good.
Process > perception.
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#BehindTheScenes #CreativeProcess #FilmmakingLife #ContentCreation #DoTheWork
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Jun 5
Sprinting into spring media day like 🏃♂️💨
Blink and you miss it.
Unless you’ve got Luke on the other end of the lens.
Fast Ambrosian athletes. Faster shutter speeds. 📸
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#BehindTheScenes #MediaDay #SpringSports #SAAthletics #SportsMedia #Filmmaking #OnSetMoments
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Jun 4
National Cheese Day reminder: the Midwest's most powerful networking tool is a charcuterie board. 🧀
When guests couldn't come to the table, we brought the table to them.
Cheese not required for your next event.
(Although strongly encouraged.)
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Jun 2
Spent the day filming with @archmil and schools on fire for Jesus.
Catholic education is about more than academics. It's about forming students in faith, character, and community.
Stories like these are worth telling.
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Jun 1
You don’t need perfect conditions.
You need a clear first step.
Strong ideas don’t stay small.
They move when they’re built right.
Start now. Then scale.
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#StartNow #BuildAndScale #CreativeWork #MarketingGrowth #FromLocalToGlobal
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May 29
Filmed (and ate) Chef Giovanni's unreal food while leveling up Osteria Novella's socials. 🍝
More than food. It’s people, process, story.
Make content so good they drool instead of scroll. 🥂
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May 28
Overwhelmed by AI tools?
Ask AI to write your prompt for another AI.
“Here is what I want. Help me say it better.”
AI setting up AI is not the future.
It is right now.
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May 26
Spring media day chaos 🤝 great shots
Pyramids, sprinters, and somehow… sequins.
Already planning how to top this next year 👀
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May 25
Everyone has access to the same tools.
Most people use them the same way.
The gap isn’t resources.
It’s willingness.
Go further. That’s where the edge is.
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#CreativeEdge #DoMore #BrandAdvantage #MarketingMindset #LevelUpContent
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May 22
Shot a commercial with @sergenians KennedyC.
Filming reflective plaques without seeing yourself = Luke in a 5-in-1 😅
Scrappy fixes → better shots. Always.
#BehindTheScenes #Filmmaking #OnSetMoments #CreativeProblemSolving
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May 21
POV: it’s media day with St. Ambrose.
You show up ready for photos…
and leave in a sequin blazer you found in our closet.
Because sometimes the best shots aren’t planned.
They’re discovered somewhere between takes ✨
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May 21
Running a business = sales calls, client work, fires.
Marketing matters. It just never wins.
We build systems that run without you—saving time driving revenue.
Follow @letsbackflip for more. 🎬
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May 19
This isn’t just three guys on a couch with a camera pointed at them.
It’s a scene. Lighting, set design, intention. Everything working to make you feel something.
That’s what you get when you choose Backflip.
Oh, and you get to keep the popcorn 🍿
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May 18
Playing it safe feels smart in the moment.
Until no one remembers it.
The brands that grow take swings.
Not reckless, but bold enough to matter.
If it doesn’t stand out, it doesn’t work.
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#BoldMarketing #CreativeRisk #StandOutBrand #MakeItMemorable #ContentThatWorks
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