Joined August 2016
- Tweets 12,156
- Following 2,230
- Followers 742
- Likes 34,814
68 Photos and videos
Pinned Tweet
May 21
3 years at @Bankless have come to an end.
Massively grateful for @RyanSAdams, @TrustlessState and the team for everything I learned helping tell the story of crypto:
- turning long-form into short-form distribution
- cracking social platform algorithms
- creating highly engaging & viral content
- building AI-assisted content workflows
- editing in fast-paced news cycles
I'm looking for a new role.
If you need a virality engineer, hit me up.
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4. Green Screen
Very popular right now.
Really good for showcasing products and apps.
B-Tier
ALT Two women in a modern setting; one focuses on a laptop while the other gestures with a playful expression. A coffee cup is nearby.
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10. Ranking/Listicles
They fit almost any brand.
Very catchy and like infographics they retain very well.
A-Tier
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Your content is probably failing because you picked the wrong format.
Here's the 10 content formats you can choose from...
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3. Infographics
Verry underrated.
Especially if you're promoting an app or a platform.
It's high-retention and it converts really well.
A-Tier
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2. Clips
Essential if you're doing long-form like podcasting or streaming.
Only issue is unplanned hooks are very hard to come by
That's why most clips feel recycled.
C-Tier
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1. Talking Heads
Best format for building trust.
It's hard to make viral, but it's the best to monetize.
S-Tier
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Jun 12
A lot of people are sleeping on the Clipping/UGC campaign space.
In a few years creating and managing these campaigns is going to be a job title.
So much opportunity here.
Jun 12
Over the next 37 days, New Jersey will host 8 World Cup matches, including the Finals.
Brands are going to pay top dollars for billboard placements.
To own the streets around Madison Square Garden, Penn Station, and Herald Square.
Just so the estimated 660,000 fans coming to watch the World Cup see their logos.
Some of these billboards cost $175k per week.
In traditional media “660,000” passer by people.
Who just want to get to their destinations.
And don't care at all about the billboards.
Are considered a huge audience.
But on the internet, where everybody is actually paying attention.
Because the algorithm only recommends things they like.
It's a drop of water.
On the internet it's a multitude of times easier to reach 660,000 people compared to a billboard.
And even though it's blatantly obvious that, that is the truth.
We still tested it out by spending $5,000 on clipping on Content Rewards and $5,000 on a billboard.
24,000 people saw the billboard and 62 people scanned the QR code.
64,562,883 people saw our clipping campaign videos and 11,000 people clicked.
That's not a 100x difference or a 1,000x difference. That is a 2,690x difference.
Nearly 100x the audience of every fan attending all 8 World Cup matches combined.
Some brands are genuinely still paying millions for a few weeks of physical visibility.
While others are generating millions of views at a fraction of the cost.
The marketing economy has shifted, but most brands still haven't.
That's why our CPMs are still as low as $0.30.
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Jun 12
Figure it out as you and double down on what works is very underrated advice.
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Jun 12
Make your content decide what you build
Jun 12
Stop spending 3 months building in stealth.
Spend 3 days building, 27 days posting about it.
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Jun 11
If you want to go viral, stop trying to be original.
This is called the Mere Exposure Effect:
Your brain doesn’t want to engage with what is new.
It wants to engage with what it already recognizes.
That’s why the same formats keep going viral again and again.
A recognizable pattern gets the viewer to stop.
A new pattern would get them to scroll.
The good news?
If you have a brand, a product, or you’re just a creator, you can easily adopt these repeatable viral formats...
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Lex Martin retweeted
Jun 2
it would be interesting to measure the biological age impact of crypto versus other professions to evaluate if it’s an accelerate of aging processes
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Lex Martin retweeted
Lex is a media god.
Core part of the famed Bankless podsquad through our growth years of 2 million downloads per month.
Added unparalleled consistency and quality.
Probably has a dozen offers already but you should snag him before TBPN tries to pick him up.
May 21
3 years at @Bankless have come to an end.
Massively grateful for @RyanSAdams, @TrustlessState and the team for everything I learned helping tell the story of crypto:
- turning long-form into short-form distribution
- cracking social platform algorithms
- creating highly engaging & viral content
- building AI-assisted content workflows
- editing in fast-paced news cycles
I'm looking for a new role.
If you need a virality engineer, hit me up.
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