The GUY FOX Story 🦊 People ALWAYS ask - why did you start a company and why fragrances? (very fair questions lol) Hope this 60 sec vid can show you why I’m so fired up about changing the world of fragrance, for the better #ThisGuyFox 🙏🏽🚀

just worked a 13 hr day …and juuuust realized it when ppl ask “how many hrs a week do you work” I usually say… “I really have no clue” Yes it’s corny as hell but when you’re a founder and you love what you’re building, you are definitely not counting time. hours just compound into days into years (into…decades?) and somehow you’re building the same company BUT your roles shift. it’s kinda like a completely new job and title year in and year out. and I think that’s truly the best part. this shit sucks a lot of time but I’m so grateful we can literally just build. With no rules (unless you have investors lol). That’s what business is about. We’re just a lil curious kids pushing what we can create. 🦊🍻

🚨 🚨 🚨 Right now buy anything from @GuyFoxCA until Sunday at Midnight and be Entered to win a 2 year supply of Fragrance. Choosing the 5 winners on Monday. If you are going to get anything I recommend the Jefe one of my all time favorites. 👇🏻 guyfox.com

7 years…wow 🦊 Remember, remember the 5th of November. I’m never great about looking in the past, but 7yrs in business is quite the milestone. I’ll always remember the long nights and the painful growing pains. The small but memorable wins. The “will this ever work?” and the “am I dreaming big enough?” And the ever slow magic of compound interest… Survive and advance. That’s all business is about. If you consistently work your ass off, a lil lucky, and passionate about your mission, you’ll never have to worry about it working out. “the score will always settle itself.” it’s the hardest but most rewarding path, in this game we call life. some call us crazy (bc we are). But “the people who are crazy enough to think they can change the world, are the ones who do.” I’m so incredibly grateful you all are so supportive, loving, and fired up on our journey. we truly couldn’t and wouldn’t, do it without you. here’s to another 7? 🍻🦊 @GuyFoxCA @gPmcgee #foxin7 #guyfox #guyfawkes #bonfirenight #founder

when steph retires I may never watch basketball ever again. my heart can’t take it

Cigarettes hooked our lungs. 🚬 Social media hooks our brains. 📱 From the 40s–80s, everyone smoked. We knew it wasn’t healthy, but the studies weren’t there yet. Sound familiar? Doomscrolling feels terrible. We know it’s addictive. But there’s no Surgeon General warning (...yet). Cigs weren’t banned. They were regulated: ⚠️ Health warnings 🚫 Age limits 📊 Public campaigns The same is coming for TikTok, Instagram, all of it. The vice changes. The addiction never does. #tiktok #instagram #doomscrolling

8 yr anniversary of the note I wrote to myself that changed my life. the power of manifesting is so real.

The 🐐 has spoken 🔥🦊

The Season 3 Premiere of Jerry Fragrance @Jerrythekid21

wow this is massive for the industry. smell-o-vision is here folks 👃🏽

airports are the best places to watch grown adults act like little children, it’s sad lol

“In my experience, companies grow because of momentum. The downside to momentum is that you often aren’t in much control. Kind of like surfing…you are the ocean’s little bitch whether you like it or not.” what a bar @mbertulli 😂🔥

Meet the candle of the gods - Roasted Garlic by GUY FOX 🧄 Get one while supplies last 🏃 guyfox.com/Gilroy

yes I will be dramatic and say I will not care about sports for the rest of my life if my ninerzzz get this Super Bowl ring tonight. Lfgggg🥲 #fttb

It's finally here, and we couldn't be more stoked. Meet Nightcap, the first fragrance in our new, luxury Founder's Reserve line. See more: guyfox.com/nightcap Each bottle features a hand-pressed, hand-stitched, individually-numbered sleeve made of premium American leather.