in case you don’t know, the driftless area is a region in illinois/wisconsin/iowa/minnesota that was never flattened by glaciers and thus is more similar to appalachia than the rest of the midwest. one of the most subtly beautiful parts of the country

Proud of the partners, teams, and communities involved. We look forward to building thoughtfully in 2026. freeheelcapital.com/knowledg…

Update on my partners and I 37M historic tax credit redevelopment in the heart of downtown KC: We closed on the building May 2024. Started demo of non-historic items Dec 2024. Began construction March 2025. Set to open late June/ early July 2026. LFG.

Free Heel Capital has closed on a 33-acre parcel at 1911 Gateway Drive in Watertown, WI, positioned along the rapidly growing I-94 “Madwaukee” corridor. The broader Jefferson County market continues to see sustained investment from major manufacturers, logistics users, and food producers—creating durable long-term demand for high-quality, middle-market housing. The site is fully served by existing utilities, sits adjacent to a Walmart Supercenter, and benefits from a completed wetland delineation confirming approximately 22 buildable acres. It also carries newly approved MR-10 multifamily zoning, creating a strong foundation for thoughtful residential development. Our current vision includes a 250–290 unit multifamily community delivered through a mix of 8-unit, 12-unit, and 30-unit buildings with interior covered parking, a clubhouse amenity, and a site plan that preserves and amplifies the natural wetlands. We’re excited to continue our partnership with National Management LLC, marking our third project together. We look forward to the collaboration with the City of Watertown, Wisconsin, and local economic development agencies to support long-term community investment. As we move into pre-development, we will be working closely with our existing network of limited partners and long-standing relationships that align with this long-term vision. This is the type of development the Midwest continues to need—attainable, well-designed housing supported by stable demand drivers and executed alongside experienced and well capitilized local partners. More updates to come as we progress through pre-development and into 2026. Mark Twain’s line that “they’re not making more land” resonates more in an era of steady money supply growth. Pair that with Sam Walton’s observation that small-town America often has deeper demand and less competition, and the opportunity becomes pretty clear. Free Heel Capital is a real estate investment, development, and operations company focused on creating social, environmental, and financial value in multifamily assets across select U.S. markets. This post is for informational purposes only and is not an offer to sell or a solicitation to buy any securities.

Excited to plug this new acquisition into our growing La Crosse portfolio! LFG!!!!

On site visiting our Bell Square property today in La Crosse, WI!

We hooked up a camera to one of the local pigeons to capture this bird’s-eye view of the new roof going on the Aladdin.

If you are raising private capital for RE deals, this is a required read. Michael and the ITL team have been outstanding on our last couple of deals. Looking forward to many more with the team! @investing_law @freeheelcapital

Book Release Day is here! 🚀 You can now buy “Fundamentals: Your Friendly Guide to Investment Funds and Syndications” on Amazon. A link to the $0.99 Kindle version will be in the comments. 👇 This book is made for investment managers (GPs), passive investors (LPs), service providers, and any other fund nerds looking to learn more about the industry. It’s been a long journey. Thank you to all of you who have supported me throughout this process. ❤️ Table of contents: 1. How Long Does It Take to Raise a Fund? 2. How Will You Be Paid for Managing the Fund? 3. Who Do You Need on Your Team? 4. Do You Want a Multi-Asset “Fund” or Deal-by-Deal “Syndications”? 5. Do You Want a “Closed-End” Fund or an Evergreen “Open-End” Fund? 6. What Key Investment Terms Do You Need in Your Investment Fund or Syndication? 7. How Do You Distribute Money to Investors Using a “Waterfall”? 8. What Legal Documents Do You Need to Raise a Fund? 9. How Do You Negotiate with Potential Investors? 10. What Are the Mechanics for Admitting Investors into a Fund? 11. How Do You Call Capital from Investors? 12. The Securities Act of 1933 13. The Investment Company Act of 1940 14. The Investment Advisers Act of 1940 15. State Investment Adviser Laws 16. Tax Laws (and How to Structure Around Them) Please share if you're feeling generous 🙏

Recently, I asked Hunter what his workout split was. He said: Chest, Arms, Legs, and an 82lb Halibut fresh from Alaska. #FunctionalFitness

We’re excited to welcome the newest additions to the team — Chief Oxygen Officers 🪴 Bringing fresh air, great vibes, and zero complaints. #WorkHardPlantHard

After stabilizing our most recent purchase, The Residences at Belle Square (Pictured Below), we are actively looking for the next deal. Let us know about any opportunities that fit the range of our Buybox!

River & bluff views = 🤝

This digest includes a status update and some trends we are following, along with some we aren’t. freeheelcapital.com/knowledg…

3 fights in the first 10 seconds of the USA v Canada game is exactly what we I am here for!!!! USA USA USA🇺🇸🇺🇸🇺🇸🇺🇸

We couldn’t be more excited to begin work on this great asset! La Crosse is an amazing city and we look forward to continuing to expand in the region. Thank you to all our investors who are joining us in this deal! Time to get to work!

The Aladdin groundbreaking 1925. The Aladdin wallbreaking 2025. A new history for the Aladdin has begun. Humbled by the support from the community on this day, the energy we received fuels our fire to begin more projects full of this much heart and passion. Godspeed baby!

Push the puck!