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Lucia Moses @lmoses

Report on media, entert. @thisisinsider. Find me at lmoses@insider.com. linkedin.com/in/lucia-moses-…, threads.net/@lucia_moses, @luciamoses.bsky.social

Joined April 2008
  • Tweets 8,309
  • Following 1,589
  • Followers 9,215
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Can a star podcaster transfer his popularity to other creators? Steven Bartlett is providing a first big test case: businessinsider.com/steven-b…

'Hot Smart Rich' host Maggie Sellers Reum on how working with Steven Bartlett has changed her...

Maggie Sellers Reum described how Steven Bartlett is applying his playbook to "Hot Smart Rich" as he expands his company beyond "The Diary of a CEO."

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Read about 16 digital creators who could be the next Hollywood filmmakers, after the success of "Obsession" and "Backrooms" (with @dwhate and @SydneyKBradley ) businessinsider.com/backroom…

16 YouTube filmmakers Hollywood could bet on next after the success of 'Backrooms' and 'Obsession'

A pair of YouTuber-helmed horror films scored big at the box office, and others could follow as Hollywood turns to creators.

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After The Ankler's big defection, here's how Substack says it's working to serve bigger publishers: businessinsider.com/substack…

Substack cofounder says it's making 'fast progress' on tools for larger publishers, following The...

Substack cofounder Hamish McKenzie said the platform was "pretty close" to rolling out sponsorships more widely and debuting other tools.

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For $3,750, this new program promises to up your creator game: businessinsider.com/youtuber…

Top YouTubers back a new $3,750 program to train aspiring creators

Jordan Matter, Michelle Khare, and others are advising Bedford, a new school to train the next generation of influencers.

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VC firms are hiring creators now: businessinsider.com/why-ligh…

There's a new type of VC in Silicon Valley: the creator-investor

In a first for the firm, Claire Zau will help shape Lightspeed's media strategy alongside seed investing.

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What does a travel influencer do when they're in hanavirus quarantine? businessinsider.com/instagra…

I'm an influencer stuck in 42-day hantavirus quarantine. I cried when I hit 50K Instagram followers.

Jake Rosmarin is an influencer who's been in quarantine after the hantavirus outbreak. He hoped to grow his following, but not this way.

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Exclusive: Now Jeffrey Katzenberg, late of Quibi, is backing vertical dramas as Hollywood learns to stop hating and embraces AI movies businessinsider.com/khosla-v…

A startup making AI movies scored $12 million from Khosla Ventures, Jeffrey Katzenberg, and others

TrueShort, which makes AI vertical films for mobile phones, just raised $12 million from a who's who of Hollywood and tech.

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Here's everything to know about @MrBeast's first-ever upfront event, from who was there to what was announced: businessinsider.com/mrbeast-…

MrBeast's new goal: turning his 476 million subscribers into paying members

MrBeast is planning a membership program as the world's biggest social media star looks beyond YouTube to build a diversified entertainment company.

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& here's my earlier scoop on the event: businessinsider.com/mrbeast-…

MrBeast is wooing big advertisers at an invite-only gathering in NYC. Here's what he's planning.

YouTube star Jimmy Donaldson's Beast Industries is tiptoeing into the TV upfronts week with a breakfast for top brand and ad executives.

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Scoop: As the TV world amasses in NY for Upfronts week, the world's biggest YouTuber is throwing his own shindig to woo advertisers. Details: businessinsider.com/mrbeast-…

MrBeast is wooing big advertisers at an invite-only gathering in NYC. Here's what he's planning.

YouTube star Jimmy Donaldson's Beast Industries is tiptoeing into the TV upfronts week with a breakfast for top brand and ad executives.

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The way advertisers spend money on influencer marketing is heading toward a tipping point. @dwhate & I break down what it means for creators: businessinsider.com/balance-…

The balance of power in influencer marketing is shifting

EMARKETER forecasts that brand spending to boost creator posts is on track to overtake the amount spent on the sponsored content itself.

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I talked to a mom-ager about what it's like to manage her son's popular YouTube channel — and letting go as a parent @CaseOh__ @caseohs_mom businessinsider.com/angie-ba…

I quit my job to run my son's YouTube. I learned even kids get burnout.

When Angie Baker's son, CaseOh, blew up on social media, she got a crash course in the creator business.

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Netflix is trying to take a page from TikTok - without becoming TikTok. A top exec explains: businessinsider.com/top-netf…

A top Netflix exec explains the streamer's plan to conquer your phone

The company on Thursday rolled out a slew of mobile app updates to help people find something to watch faster and stream more throughout the day.

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Suddenly this FT webinar became an exclusive soirée
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For my profile of @N3onOnYT, I learned how big an industry clipping is now & how it incentivizes manufactured moments. Seeing, it turns out, may not be believing businessinsider.com/how-top-…

'My life is clipping': How a mix of mayhem and strategy fueled a top livestreamer's career

N3on, 21, mastered livestreaming by stirring up trouble. Now, he's reckoning with the cost of his success.

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Who's winning the Lix-Lex online feud? It's not that simple businessinsider.com/alix-ear…

Alix Earle and Alex Cooper are feuding, and the internet has a favorite

Data from social listening firms break down who's gotten more negative sentiment since the Alix versus Alex public feud started last week.

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SCOOP: MrBeast is on the hunt for his first global CMO - a 'dream job' but one with unique challenges businessinsider.com/mrbeast-…

MrBeast wants to hire a CMO to help sell you snacks, movies, and maybe your next bank account

MrBeast's Beast Industries has been on a hiring spree lately and is now looking for a top marketer to expand its entertainment and product lines.

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Exclusive: new red flags are popping up around @tiktok_us star @KhabyLame's $975M deal. Details from @dwhate & I: businessinsider.com/tiktok-c…

TikTok's top star teased a $975 million deal and then went silent. Red flags are piling up.

Khaby Lame's deal to go public has hit a snag as brokerages are restricting or blocking trading in the stock behind it.

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Exclusive: 'Star Wars' and 'Top Gun' producer Tommy Harper wants to make the 'HBO' of micro dramas with a new app. Read my interview with him and the pitch deck here 👉 businessinsider.com/veyou-pi…

A 'Star Wars' and 'Top Gun' producer is joining the micro drama craze. Read his pitch deck.

Franchise producer Tommy Harper has a new app that he's pitching as the "HBO" of micro dramas. He shared his deck with Business Insider.

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On the heels of OpenAI x TBPN, get ready for the TBPN copycats (w/@dwhate @SydneyKBradley ): businessinsider.com/get-read…

Get ready for a wave of TBPN clones after its blockbuster OpenAI deal

TBPN has inspired a set of new digital talk shows covering tech, advertising, and politics. More are on the way.

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more replies
Here's the essentials, according to @reignmaker88 : "You need to be authentic, you need to substantiate your opinion, and you need to be able to translate complex matters into a simplified format."
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But just because the format seems easy to replicate doesn't mean everyone will find success.
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