Exclusive: Now Jeffrey Katzenberg, late of Quibi, is backing vertical dramas as Hollywood learns to stop hating and embraces AI movies businessinsider.com/khosla-v…
Scoop: As the TV world amasses in NY for Upfronts week, the world's biggest YouTuber is throwing his own shindig to woo advertisers. Details:
businessinsider.com/mrbeast-…
The way advertisers spend money on influencer marketing is heading toward a tipping point. @dwhate & I break down what it means for creators:
businessinsider.com/balance-…
For my profile of @N3onOnYT, I learned how big an industry clipping is now & how it incentivizes manufactured moments. Seeing, it turns out, may not be believing
businessinsider.com/how-top-…
Exclusive: 'Star Wars' and 'Top Gun' producer Tommy Harper wants to make the 'HBO' of micro dramas with a new app. Read my interview with him and the pitch deck here 👉 businessinsider.com/veyou-pi…
Here's the essentials, according to @reignmaker88 : "You need to be authentic, you need to substantiate your opinion, and you need to be able to translate complex matters into a simplified format."