A typical trick of marketers is to explain to the client that there is a very special club, or a very special magazine, or an extremely significant director, writer or artist being promoted through a very special magazine, and so on. - and this is not a product of marketing, but something that marketers themselves touch with delight and awe, for their own inspiration and happiness: an out-of-place object, spontaneously floating above the market bustle, marveling at its greatness and endowing with high selectivity all those who are ready to fall to it as to a spring...
And by the way, if your Quant or Marketer or Community Manager doesn't look like this, you have little chance of success.