Is ⌘ C the new design process? I'm an eternal optimistic 🇨🇦 but...
We've heard it all before and if you're like me, you're starting to question if the internet is drowning in a sea of stolen, uninspired design.
One design gets crazy conversion rates and all of a sudden, every other website uses the same structure and simply replaces its colors.
We replicate what works.
We learn by observing others.
The design space was once a haven for creative diversity... Now, everything is starting to look the same.
Where did the wild things go?
Have we gotten so good at understanding users?
Has pure creativity been replaced by data?
🧐 So many questions...
We don't all have the same end-users yet, we make most of our products all look alike.
It sometimes feels like...
- we are afraid of trying...
- we're afraid of breaking free...
- we're afraid of colouring outside the lines.
- we rely solely on data and stats...
Is this progress or a creative crisis? As
@DannPetty puts it, are we seeing the bottom?
The internet needs a shot of uniqueness and a dash of weirdness.
Designers...
What are your thoughts on the current state of design?
Have we become mere copycats?
Has it always been this way?
Is this the future of design?
👇👇👇
There's also this fascinating research which can also explain a lot about why we like things that look alike:
alexmurrell.co.uk/articles/t…
Design industry peaked 10 years ago, but I think we’re close to bottoming and about to hit another incredible run.
For the last 5-10 years, we’ve been in looks ok and good enough mode.
Now everything is bland. Every rebrand takes more and more character out. Not much longer.