Joined January 2010
1,854 Photos and videos
Pinned Tweet
12 Nov 2020
I know I've shared this before, but this morning @vidsummit shared my official introduction video with me. As someone who doesn't take himself very seriously, I think it's amazing! So it's going to be my new pinned Tweet! Thanks again to the team for creating it! #vidsummit2020
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Luke Sherran retweeted
Brilliant demolition of Brexit on live TV. You’d never see this on a BBC vox pop. Rachel in Parliament Square tells it like it is at the #PeoplesVoteMarch.

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Luke Sherran retweeted
YouTube turning into Twitter/X I HAVE already seen the “feed only” section where it's just a community post. so going forward utilize the community post as much as you can! We have been using it for last one year for our clients and have got some really good conversions. it's effective, it works and take it from a strategist who works on YouTube channels daily!
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Luke Sherran retweeted
17 Feb 2024
LIVE: Multi-Language Audio is CHANGING YouTube x.com/i/broadcasts/1yoKMwlYm…

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16 Feb 2024
This is seriously impressive, but also very concerning... some of the examples I've seen this morning have been wild.
15 Feb 2024
Every single one of these videos is AI-generated, and if this doesn't concern you at least a little bit, nothing will The newest model: openai.com/sora (Remember Will Smith eating spaghetti? I have so many questions)
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Luke Sherran retweeted
NO WAY
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Luke Sherran retweeted
15 Feb 2024
This is the first time my jaw has dropped at AI. OpenAI has taken video to another level, and I don't know if the world is ready for it PROMPT: [A stylish woman walks down a Tokyo street filled with warm glowing neon and animated city signage. She wears a black leather jacket, a long red dress, and black boots, and carries a black purse. She wears sunglasses and red lipstick. She walks confidently and casually. The street is damp and reflective, creating a mirror effect of the colorful lights. Many pedestrians walk about.]
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Luke Sherran retweeted
Another team training day at @purplexuk - delighted to welcome YouTube marketing expert Luke Sherran to teach our content, social and video teams on the latest trends and algorithms. #Business #Marketing #Video
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It's refreshing to work with companies that are so eager to constantly learn and level up. The Purplex team was amazing. Thank you!
We'd like to say a massive thank you to @lsherran for his YouTube masterclass today! Video marketing is something we've been focusing on a lot recently, and we were delighted that Luke agreed to make the trip and host our second training seminar of the year.
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Luke Sherran retweeted
🚨J house Vlog was Hacked and Deleted! This is a 2.9 million sub-channel that has been making content for 10 years. And last week it was just gone. What happened? Hackers got in (they don't say how) and ran the usual Crypto scam. They removed all 1700 J House videos. It took them a week to put everything back up. And the scary thing is that this was not the first time they got hacked: Their Facebook account was hacked in June, and they still don't have that back! They got hacked in the past on YouTube and now this is the second time. What can we learn? Hackers are evolving their methods which is presumingly how they managed to get into the channel a second time. @TeamYouTube definitely has a defined process for dealing with these ever-growing hacks against Creators. Other platforms are still very much behind when it comes to helping Creators get their content back...The horror stories coming out of Facebook are ridiculous. Now that the channel is back, their road to recovery begins. PSA: YouTube Creators are actively being targeted. PLEASE stay safe and be security-aware. #CreatorSecurity youtube.com/watch?v=EJbHspni…

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YOUTUBE HOT TAKE: Sam Sulek isn’t blowing up because of “raw videos” or low effort editing … He’s blowing up because he’s a CONTRAST to everything else on YouTube right now that’s just a cheap clone of whatever or whoever is popular … Different is Better than Better.
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Luke Sherran retweeted
💛 this @calebpike (No creator should be wasting time on metadata like tags, need to ramp up those mythbuster Shorts again!) youtu.be/Bq8KJbaLpNk?si=_nOl…
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22 Dec 2023
And the CPMs are improving...
YouTube Shorts are now racking in more than 70 billion views every day. Source: YouTube
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Luke Sherran retweeted
December RPMs are ripping this year. Always love showing non-Youtubers this kinda stuff: If this channel (software niche) did 1 million views this month, it would make almost $20k. You do not need a huge audience to make a great living on YouTube. Thank you google for making this possible for creators. ♥️
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Our third 5.30am session this week... he's smashing it 💪
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My thoughts, too. I see these YouTube automation ads all the time. It sounds amazing in principle, but the chances of a beginner being successful with it just seems incredibly unlikely
‘’Is YouTube automation a scam?’’ Beginner YouTubers ask me this question every single day. I feel I’m unbiased. I don’t sell anything related to ‘automation’, I’ve owned successful cash cow channels in the past. I even have friends making millions/year with faceless channels. Here’s my take: Is YouTube automation a scam? Not necessarily. Can youtube automation work? Yes. Do I recommend it to beginners? Absolutely not. There’s nothing wrong with the concept of automating a youtube channel. It’s kinda genius right? Who wouldn’t want a channel that prints money & that you can run in a few hours per week. It can work, and not every single person talking about it or doing it is a fake guru. I’m just a numbers man. The likelihood that a complete beginner can learn how to: 1. Pick a great niche that isn’t saturated 2. Understand the ins and outs of making content with no experience 3. Hire and manage a team of contractors 4. Beat the competition copyright problems Seems pretty unrealistic. I really feel you have to be a top 0.1% creator to be able to do this… at least with any longevity. Blowing up a channel isn't the hard bit, maintaining it and making it sustainable is. Beginners shouldn’t think: ‘How can I run a channel in 2 hours per week’ Beginners should think: ‘I’m going to work on this channel by myself for 3 years and learn every skill required to smash YouTube’ The best captain of the ship has worked every job. It’s hard to pay someone to make great thumbnails if you don’t know what a great thumbnail is yourself! Just my take. No shade to anyone. Make videos, don’t look to make youtube easy. It’s not.
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26 Nov 2023
Jack grew about 5 inches and his voice broke while he was on tour! So now he's home he's taking advantage of his new range, singing the Phantom's song!
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Luke Sherran retweeted
🚨URGENT WARNING to all @YouTube Creators: There are two emails currently going around impersonating @TeamYouTube - both emails are asking you to click on a link to complete a survey and answer a few questions. DO NOT CLICK on those links or the button! Yes, YouTube does invite Creators to participate in studies and they do ask Creators for feedback, but it will usually come from a no-reply type of @google.com email address (eg. product-no-reply@google.com) @_JohnHammond posted the one he got - notice the email address... Also, notice how "professional" the emails are (thanks ChatGTP🤦) so don't be fooled by the bad grammar and spelling mistakes. I have now seen at least 10 of these emails from various Creators. Spread the word ASAP! #CreatorSecurity #youtube #CyberSecurity
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This is going to become increasingly common unfortunately!
3 Oct 2023
Lots of people are getting this deepfake scam ad of me… are social media platforms ready to handle the rise of AI deepfakes? This is a serious problem
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So proud... will be in Shanghai soon to see it for myself!
Living his best life in China is our super talented BBM Young Performers JACK S playing the role of Gustave in @loveneverdies @a_jack_act So very proud!! 💙🥲 #loveneverdies #china #gustave #theatrekid #triplethreat
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