Joined March 2023
5,089 Photos and videos
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I’ve had a lot of people ask how I grew Lusso to 180,000 followers on X So I put together a short playbook covering the principles, systems, and lessons that got me there Built for designers, creators, founders, and anyone trying to organically grow an audience online lussoarchive.gumroad.com/l/l…
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The European mind cannot comprehend the pure magnificence of the American mall fountain
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Jun 12
100 percent support building beautiful Art Deco projects at the federal level again
The U.S. government just unveiled the majestic Greco-Deco design for the new federal courthouse in Chattanooga, Tennessee. The building is at once monumental and welcoming, classical and original. The iris capitals are an inspired touch, drawing on Tennessee’s natural beauty and weaving it into the stone of a federal building. The Chattanooga courthouse is precisely the kind of building that President Trump’s Executive Order on federal architecture—“Making Federal Buildings Beautiful Again”—was designed to produce. When the courthouse is completed, it will stand as the living proof that the Order represents wise and humane public policy—something all Americans, regardless of political party, can and should support. Beautiful public buildings are not a partisan matter; they belong to everyone.
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Jun 12
We need to agree as a society to one day a week where we all just vibe without screens
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Jun 12
Found more of these store facades y’all This post is really exposing how boring modern retail architecture has become
Jun 11
The unbelievable facades of now defunct electronics retailer BEST Products Built between 1972-1984
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Jun 11
The unbelievable facades of now defunct electronics retailer BEST Products Built between 1972-1984
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Jun 11
Scenes from the 1970 World Cup Final in Mexico City’s Estadio Azteca That old school film look is just incredible
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Jun 10
1980s recessed lighting was a completely different world
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They didn’t teach you about half the stuff NASA was doing in the 1960s
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It’s not simply nostalgia Most of what I post is design I love Goal is to get folks to understand good design and develop taste Inspiration is downstream of that Inspiration = new concepts You’re welcome
Replying to @luusssso
No. It doesnt. A NEW idea/concept needs to come out. We're damn near 7 years into the 2020s and no one can describe this decade's identifying aesthetic. Cant get new concepts if we keep dickriding nostalgia
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The era of Y2K blue/green ads needs to make a comeback asap
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The veil is extremely thin in so many parts of the American South
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This post is blowing up so wanted to let y’all know I dive deeper into architecture, design, and vintage advertising on my Substack lussoarchive.substack.com
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A thread of every official World Cup poster from 1930-2026 There are some real gems in here
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2022 — Qatar Designed by Bouthayna Al Muftah. The first World Cup poster series created by a single artist, the design features traditional Qatari headwear tossed into the air as a symbol of celebration, football fandom, and collective memory across the Arab world.
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2026 — United States, Canada & Mexico Designed by Carson Ting, Minerva GM, and Hank Willis Thomas. The first official World Cup tournament poster created collaboratively, blending imagery and symbolism from all three host nations into a single composition celebrating the tournament’s shared North American identity.
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