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Lynda Decker @lyndadecker

I'm a brand strategist and design critic. Expert in helping law firms and finance companies differentiate their brands.

Joined April 2009
  • Tweets 845
  • Following 662
  • Followers 529
102 Photos and videos
Check out the latest article in my newsletter: The Intersection of Sustainability and Corporate Branding in the Legal and Financial Sectors linkedin.com/pulse/intersect… via @LinkedIn

The Intersection of Sustainability and Corporate Branding in the Legal and Financial Sectors

As sustainability shifts from a niche concern to a mainstream imperative, companies across industries are re-evaluating their branding strategies to reflect their commitment to environmental stewar...

linkedin.com
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Check out the latest article in my newsletter: Logo Schmogo linkedin.com/pulse/logo-schm… via @LinkedIn

Law Firm Logo Schmogo

Bad logo! Goooood logo! I recently saw a blog post where the author critiqued law firm logo designs without stating the evaluative criteria, nor what it meant for the firms in question. As someone...

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#CarinGoldberg was just one of the iconic women who brought beauty and humor to graphic design during the 80's and 90's. So sad to hear of her passing. cooperhewitt.org/2023/01/20/…

Carin Goldberg (1953–2023) | Cooper Hewitt, Smithsonian Design Museum

Graphic designer Carin Goldberg (1953–2023) passed away this week, leaving behind a stunning body of work. Cooper Hewitt’s collection includes over two dozen of Goldberg’s book covers, book jackets,...

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Looks like color is making a resurgence. I think it's time for more fun. bit.ly/3Gxf7vi
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Is anyone else tired of all of the organizing and goal setting articles? I'm feeling so...lazy? Really, there's only so much closet cleaning I can stand.
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The costs involved with a website redesign can be confusing. We wrote an article to make it less confusing. bit.ly/3GtvCZf
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Design critic Alice Rawsthorn has a brilliant piece about the White Lotus titles bit.ly/3QoR85T
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Check out my latest article: Why Brand Positioning is Important for Law Firms linkedin.com/pulse/why-brand… via @LinkedIn

Why Brand Positioning is Important for Law Firms

Your law firm stands by the quality of its work and the depth of its expertise. In many ways, these very attributes form the foundation of your firm’s success to date.

linkedin.com
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Are you looking to increase engagement with your law firm brand? Try B2B persona analysis. bit.ly/3vWGAlf

Design for Personas to Boost Your Law Firm Brand, Drive Engagement, Increase Sales Law Firm Target...

Putting people first in your law firm’s website branding and messaging will attract your target audience. Learn how personas enable you to close business.

deckerdesign.com
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Wonderful article from MIT Press on the benefits of drawing. "And when you get up from drawing and get on with your life, take another moment to stop and look around. Your perceptions will be heightened. Enjoy a fresh sense of wonder." bit.ly/3GAGpC0

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Had a great conversation on the Legal Mastermind podcast—we talk about the ways legal marketers can be more successful. bit.ly/3Qa9GGK
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Are you a financial brand that needs to unify your communication from corporate to powerpoint? Check out our case study for Blackstone bit.ly/3iMmSFs
Are you a financial brand that needs to unify your communication from corporate to powerpoint? Check out our case study for Blackstone bit.ly/3iMmSFs
The truth? If you want your firm to remain competitive for the long haul, high-class digital design is a mandate, not an option. Check out my article, The Future is Now Why Your Law Firm Should Embrace Digital in the COVID-19 Era bit.ly/2JFtXGa #lawfirm #digitalmarketing

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One of our most popular posts is this white paper "Squeeze the most value out of your website redesign" bit.ly/3eAyG7N What's the secret? A robust discovery phase.

Your Successful Website Design Process Starts With Discovery

For legal & financial services website design, a robust discovery phase is crucial. Learn how discovery will strategically shape your site for better business.

deckerdesign.com
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The truth? If you want your firm to remain competitive for the long haul, high-class digital design is a mandate, not an option. Check out my article, The Future is Now Why Your Law Firm Should Embrace Digital in the COVID-19 Era bit.ly/2JFtXGa #lawfirm #digitalmarketing
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Your brand has a unique opportunity—an opportunity to fill a niche in the marketplace. Once you admit you can’t do it all, you automatically narrow your focus improving your chances of finding success. Check out my article bit.ly/33ytxIV #branding #lawfirmmarketing
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The coronavirus pandemic is forcing most businesses to change the way they operate. But there’s a silver lining. When you invest in digital recruiting, you strengthen your recruiting efforts for the long haul. bit.ly/3oPCapX #digitalagency #design #legalmarketing

Law Firm Recruiting Guide: How to Go Digital Quickly

Your law firm needs digital recruiting to attract top talent. Learn which channels to invest in to nurture relationships and the tactics to use.

deckerdesign.com
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The discovery phase is about information-gathering and research. The clearer you are in terms of the primary business objectives driving the redesign, the more your design firm can tailor their efforts to support those goals. Check out my article ow.ly/fwfw50DqA9A #design

Your Successful Website Design Process Starts With Discovery

For legal & financial services website design, a robust discovery phase is crucial. Learn how discovery will strategically shape your site for better business.

deckerdesign.com
The coronavirus pandemic is forcing most businesses to change the way they operate. But there’s a silver lining. When you invest in digital recruiting, you strengthen your recruiting efforts for the long haul. bit.ly/3oPCapX #digitalagency #design #legalmarketing

Law Firm Recruiting Guide: How to Go Digital Quickly

Your law firm needs digital recruiting to attract top talent. Learn which channels to invest in to nurture relationships and the tactics to use.

deckerdesign.com
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