🚨🚨5 months of
$MOMO recap🚨🚨
Our beloved
@ogmomothecat turned 5 months old today! 🥳
Like I do every month, let’s dive into the progress we’ve made and what’s top of mind for the team
First, some month-over-month (MoM) metric updates:
- TikTok: 697k followers/27.3m likes ➡️ 849k followers/33.3m likes ( 21%, 22% MoM)
- Instagram: 615k followers/200m views ➡️ 682k followers/246m views ( 11%, 23% MoM)
- 82 viral videos (over 1m views) ➡️ 111 viral videos ( 35% MoM)
Highlights:
- YouTube channel just passed 50k subscribers!
- Momo now has his own Meta media rep and has joined the Facebook content monetization beta, which includes ‘breakout bonuses’ given out periodically to incentivize large creators to continue to post on FB
- Snapchat account passed 40k followers, now <10k followers from unlocking creator monetization
- first plushie prototype created
Lowlights:
- our make-to-order plushie supplier bait and switched the production time the day the sale went live. We would never ask fans to wait 4 months after ordering the plushie to receive it, so we made the tough choice to end our agreement with the vendor.
Despite the setback, we’ve worked quickly to identify a factory in China that can produce the plushies and will be ordering stock to guarantee quick shipping times. While this requires much more overhead work, the margins we receive will be double what the vendor offered and the store will be natively supported on
momothecat.io.
And lastly, some time of mind commentary:
Getting bait and switched by our first plushie vendor really sucked. But we’ll never be deterred by some growing pains. We’ve learned from this experience and are taking the steps to ensure this won’t happen again. We’ll end up generating more revenue because of better margins through our new approach, but it is still unfortunate fans will have to wait a little longer
Content is still our #1 focus, pushing to get the TikTok to over 1m followers before EoY and continuing to grow the momo community. We’re unlocking more monetization tools on almost every platform we post to as well 🤩
This is by far the most fun I’ve had building anything in my life, so I’m very grateful for all of u reading this, and regardless of what the market brings we’re going to be relentlessly grinding on building the biggest animated cat IP in the world
See you all next month ❤️