We are a Digital Solutions Lab helping our clients solve problems and produce results with technology-enabled products and services.
Joined March 2015
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29 Photos and videos
May 26
SOC 2 Type 1 = your controls are designed right.
SOC 2 Type 2 = they actually work, over time, in production.
Enterprise brands require Type 2. We have it.
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May 21
When you hand us a project, you're handing us access to your client's brand and users.
SOC 2 Type 2 is how we prove we protect that — not by saying so, but through an independent audit.
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May 18
60% of marketing teams are now piloting or scaling AI.
Up from 42% in 2023.
The question is not whether to use it. It's which type fits the experience you're building.
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May 15
AR campaigns generate 3x higher brand lift at 59% lower cost than traditional digital ads.
70% higher memory recall. 4x longer engagement.
And it runs in a browser. No app needed.
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Apr 17
The global experiential marketing market hit $55.53 billion in 2026.
74% of Fortune 1000 companies increased experiential budgets.
AI is the infrastructure making it scale.
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Apr 14
AI in experiential marketing has crossed from pilot to infrastructure.
We broke down the 6 ways brands are building with it in 2026.
southernmade.com/6-ways-to-u…
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Apr 13
1000s of custom apps, activations, and digital promotions. A decade of work. A fraction of it lives here: southernmade.com/work
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Apr 12
PetSmart wanted to break up the post-holiday blues for pet owners. We built a digital experience that made it happen. southernmade.com/work
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Apr 11
Jack in the Box turned 75. They needed a digital celebration that got fans engaged beyond the drive-thru. We built it. southernmade.com/work
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Apr 10
Most agencies can pitch the idea. Few can actually build it. We've spent 10 years being the ones who build it. southernmade.com/work
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Apr 10
bubly x Nintendo. Galaxy Cans. Star Bits. Instant win. Repeat play.
CPG scale. Entertainment IP. Gamification built to perform.
southernmade.com/work/bubly-…
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450 technical solutions built every year. For over a decade. The brands you know trusted us to power the experiences you remember. southernmade.com/work
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bubly wanted a Super Mario activation. We built it. AR, interactive missions, a digital experience that made a sparkling water brand feel like a game. southernmade.com/work
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We built an arcade for Uber. Not a metaphor. A fully custom digital game that turned loyalty points into something people actually wanted to show up for. southernmade.com/work
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Brands keep hiring dev shops and wondering why their experiences feel generic. The missing piece isn't more developers. It's a technical partner who thinks strategically and builds at a high level.
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Feb 16
Every agency has felt this moment.
You win the pitch. The idea is bold. The client is fired up.
Then someone asks “how do we actually build this?” and the room goes quiet.
It’s not a talent problem. It’s a depth problem.
Wrote about it on our blog 👇
southernmade.com/technical-p…
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22 Oct 2025
Agencies shouldn’t have to sacrifice great ideas because they lack in-house tech depth.
We make sure your vision gets built right.
Here’s how to bring big ideas to life without the stress: southernmade.com/build-big-i…
#CreativeExecution #PartnerPlaybook
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2 Aug 2023
Happy Anniversary to our Book Club! 🥳 Join the celebration and discover the power of storytelling, empathy, and growth in our new blog post: southernmade.com/our-book-cl…📚🌈 #BookClubAnniversary #BookClub
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26 Apr 2023
The future of #AR is here, and it's a game-changer! 🕶️🎮 Dive into our blog post about 2023's AR trends: southernmade.com/2023-augmen…
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27 Jun 2022
Say "Hey!" to Chris McIntyre (aka Ferf)!
Role: CEO & Founder
🏡 Franklin, TN.
Fav emoji 😍
Hobbies: traveling with my family, DIY experiments, adventuring in the outdoors, playing with emerging technologies.
The piece of tech he can't live without is home automation.
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