@magic_breakfast profile picture
Magic Breakfast @magic_breakfast

Championing and providing breakfasts until every child is nourished, empowered, and thriving #NourishingFutures

Joined August 2010
  • Tweets 9,915
  • Following 1,879
  • Followers 14,121
1,962 Photos and videos
Young people tell us clearly that breakfast is about more than food. It’s about energy, confidence, connection, and feeling ready to face the day. 🚀 Young people who have breakfast are healthier and happier. They build stronger relationships and get better academic results. So when they go out into the world, it’s with confidence and curiosity. We want to see stronger, sustained breakfast provision in all secondary schools, so no teenager is left behind. 🧡 Support our campaign and find out more on our website. bit.ly/440yokG #MoreThanBreakfast #SchoolBreakfasts #NourishingFutures
A person with long hair and glasses is featured next to a quote: "When I have breakfast I feel so much more energised and happier." Above the quote is the name "Aniqah." The image includes doodles of stars and the word "Energy!" at the bottom. Logos for "magic breakfast" and "MORE than BREAKFAST" are displayed.

ALT A person with long hair and glasses is featured next to a quote: "When I have breakfast I feel so much more energised and happier." Above the quote is the name "Aniqah." The image includes doodles of stars and the word "Energy!" at the bottom. Logos for "magic breakfast" and "MORE than BREAKFAST" are displayed.

This image features a cutout-style picture of a person with short hair next to a quote: "If I don't have breakfast, the rest of my day feels flat." - Jeremy. The background is blue, and there's a paperclip graphic on the person's image. The bottom left corner displays the Magic Breakfast and More Than Breakfast logos.

ALT This image features a cutout-style picture of a person with short hair next to a quote: "If I don't have breakfast, the rest of my day feels flat." - Jeremy. The background is blue, and there's a paperclip graphic on the person's image. The bottom left corner displays the Magic Breakfast and More Than Breakfast logos.
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Magic Breakfast retweeted
StPaul'sWhitechapel@StPaulsCESchool
Jun 4
At Breakfast Club we had some visitors from Magic Breakfast and an ambassador from NSPCC. They were very impressed with the fun activities and our polite and well behaved children. Thank you for all of your support. We loved having you visit us. @magic_breakfast @NSPCCLearning
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Two grades can change everything. Right now, some students are heading into these future defining moments with empty stomachs, their hunger overshadowing their potential. 🍽️ That isn’t fair. #FuelForSuccess is about changing that, helping to build a fairer landscape where results reflect ability, not hunger. 🧡 Donate today to give young people the fuel they need to succeed during exam season and beyond. utm.guru/uonqx #GCSEs #ALevels #ExamPrep
A cartoon illustration of a person studying at a desk with books and a desk lamp. Text above the person reads, "Students who regularly miss breakfast can achieve nearly two grades lower at GCSE."

ALT A cartoon illustration of a person studying at a desk with books and a desk lamp. Text above the person reads, "Students who regularly miss breakfast can achieve nearly two grades lower at GCSE."
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We warmly congratulate @JohnSwinney MSP on his reappointment as @ScotGovFM and welcome Scotland’s new Cabinet. It was John Swinney who made a promise in 2020 that he would deliver universal breakfast provision across Scotland’s primary and special schools. We stand ready to work alongside his ministers to deliver on that commitment. 🤝 Read our full response to the newly appointed @scotgov 👉 utm.guru/upruP
A light blue background with a photo of Lindsey MacDonald, Chief Executive of Magic Breakfast, smiling in the bottom right corner. Above is a quote from Lindsey: "Only by delivering our plan can the new Scottish Government deliver a future where all children and young people are given a fair start at life." The words 'all' and 'fair start' are underlined. The Magic Breakfast Scotland logo is in the bottom left corner. Doodles of stars, a bowl of cereal, and a glass of milk feature.

ALT A light blue background with a photo of Lindsey MacDonald, Chief Executive of Magic Breakfast, smiling in the bottom right corner. Above is a quote from Lindsey: "Only by delivering our plan can the new Scottish Government deliver a future where all children and young people are given a fair start at life." The words 'all' and 'fair start' are underlined. The Magic Breakfast Scotland logo is in the bottom left corner. Doodles of stars, a bowl of cereal, and a glass of milk feature.
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We all remember exam stress: the pressure, the self doubt, the fear of forgetting everything. Now imagine carrying all of that while also battling hunger. 🍽️ Hunger magnifies stress. Focus slips and anxiety feels heavier. With your support, a simple, nourishing breakfast can help young people show what they’re truly capable of. 🧡 Donate now, before exams end. utm.guru/uonoq #GCSEs #ALevels #ExamPrep
A dark blue background with bold white text in the middle: "Exams are tough enough. Students shouldn't have to worry about being hungry too." Weetabix frame the edges and there are doodles of stars.

ALT A dark blue background with bold white text in the middle: "Exams are tough enough. Students shouldn't have to worry about being hungry too." Weetabix frame the edges and there are doodles of stars.
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Scotland has chosen its new Parliament. Now comes the time to deliver on old commitments. ⏰ This Parliament has a clear opportunity to take decisive action on child poverty. With legally binding child poverty targets looming, MSPs must work with experts and people with lived experience to get breakfast right for children, young people and families. That’s why we’re calling on MSPs across the chamber to work with us to: 🥣 Deliver universal breakfast for all primary and special schools 🍳 Expand breakfast provision to all secondary schools 🥛 Extend provision to early learning and childcare settings Read our full reaction to the election results in our recent News & Views post: utm.guru/uoXFe #Election2026 #ScottishParliament #Holyrood
A bright blue background with bold black text reading, "Dear newly elected MSPs, let's work together to..." Listed below, in a dark blue box, are three commitments regarding school breakfast. 1. Deliver the commitment to universal primary and special school breakfast. 2. Expand the offer to all secondary schools. 3. Expand the offer to early learning and childcare settings. A child with long blonde hair in school uniform is smiling in the bottom right corner.

ALT A bright blue background with bold black text reading, "Dear newly elected MSPs, let's work together to..." Listed below, in a dark blue box, are three commitments regarding school breakfast. 1. Deliver the commitment to universal primary and special school breakfast. 2. Expand the offer to all secondary schools. 3. Expand the offer to early learning and childcare settings. A child with long blonde hair in school uniform is smiling in the bottom right corner.
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📣 We’re hiring a Policy & Public Affairs Manager (England) Join our team and help shape national policy to end child morning hunger for good. 👉 utm.guru/uoTxj ⏰ Closes 24 May #PolicyJobs #PublicAffairs #CharityJobs #RemoteJobs
Orange recruitment advertisement for Magic Breakfast. Text reads: "We're hiring! Policy and Public Affairs Manager. Remote | Full Time | £42,000. Apply by May 24th!" Various decorative elements such as a book, speech bubble, butterfly, and abstract shapes are included.

ALT Orange recruitment advertisement for Magic Breakfast. Text reads: "We're hiring! Policy and Public Affairs Manager. Remote | Full Time | £42,000. Apply by May 24th!" Various decorative elements such as a book, speech bubble, butterfly, and abstract shapes are included.
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'Hunger doesn't stop at 11!' - See how school breakfast can make a big difference at secondary schools. #MoreThanBreakfast mirror.co.uk/news/politics/h…

"Hunger doesn't stop at 11!" – Britain's teens with no breakfast

As 500 new free primary breakfast clubs open this month, charity Magic Breakfast says secondary schools urgently need the same support. Maryam Qaiser visits a Walsall school helping hungry teens.

mirror.co.uk
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The Children’s Wellbeing and Schools Act becoming law is a landmark moment for primary-aged pupils in England. 🎉 Free breakfasts for all state-funded primary schools is a major step forward for wellbeing, learning and tackling morning hunger. But there is more to do. Many children in early years, secondary & special schools still risk missing out. Read our full response 👉 utm.guru/uosJg #MoreThanBreakfast #NourishingFutures

The Children's Wellbeing and Schools Act

Understanding the Children's Wellbeing and School Act, a landmark step forward for children. And what more needs to be done.

magicbreakfast.com
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Students prepare for months for their exams. But not all students are facing the same test. 📝 Right now, thousands of young people are walking into the exam hall on an empty stomach. This is when morning hunger has its sharpest impact on teenagers, and when support can make the biggest difference. Breakfast is one of the simplest ways to give every pupil a fair start in life. 🥣✨ Donate today to give hungry students the #FuelForSuccess! 👉 utm.guru/uoevN 👈 #SchoolBreakfasts #GCSEs #ALevels #ExamTips
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New research out today! What does school breakfast really mean for secondary school students? When teenagers miss breakfast, they’re missing a lot more. Research shows that skipping breakfast holds young people back. At a key moment in their lives, it can harm their health, wellbeing and achievement, and make it harder to feel like they belong. But the findings are clear: young people who have breakfast are healthier and happier. School breakfasts provide a safe, familiar space to start the day and deliver real outcomes: 📚 Better academic performance and skills development 💼 Stronger employment prospects, with fewer young people struggling to move into work, training or further education 🚫 Lower levels of antisocial behaviour and offending 🤝 Stronger belonging and participation With secondary school breakfast provision uncertain beyond 2026, we’re launching #MoreThanBreakfast 📣 Because this is about more than breakfast. It’s about giving young people the best start to their day – and the rest of their lives. Find out more and join the campaign 👉 utm.guru/unPs9 #SchoolBreakfasts #NourishingFutures
A bright yellow background with a photo of a young person smiling and holding a bagel in front of their eye. Text reads: "MORE THAN BREAKFAST" and "Young people with access to a school breakfast are healthier, happier and have better life chances." The Magic Breakfast logo is at the top. Lined paper with hand-drawn doodles, a pen, and paper clips decorate the page.

ALT A bright yellow background with a photo of a young person smiling and holding a bagel in front of their eye. Text reads: "MORE THAN BREAKFAST" and "Young people with access to a school breakfast are healthier, happier and have better life chances." The Magic Breakfast logo is at the top. Lined paper with hand-drawn doodles, a pen, and paper clips decorate the page.

A rich purple background with a photo of a young person at an exam desk, their head in their hands. Text reads: "MISSING MORE THAN BREAKFAST" and "Starting the day without breakfast harms teenagers' wellbeing, development, and futures." The Magic Breakfast logo is at the top. Lined paper with hand-drawn doodles, a pen, and paper clips decorate the page.

ALT A rich purple background with a photo of a young person at an exam desk, their head in their hands. Text reads: "MISSING MORE THAN BREAKFAST" and "Starting the day without breakfast harms teenagers' wellbeing, development, and futures." The Magic Breakfast logo is at the top. Lined paper with hand-drawn doodles, a pen, and paper clips decorate the page.
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Another important step forward for school breakfasts! 🥣✨ We’re really pleased to see the UK Government's Free Breakfast Club Programme continue to grow. With 500 additional primary schools joining in England, thousands more children will benefit from a nourishing breakfast at the start of the school day. Plus with today's announcement outlining the Government's plans to update School Food Standards, which for the first time, will include dedicated breakfast standards, we look forward to seeing new breakfast club menus full of nutritional value. 🍎 This news comes as we expect the Children’s Wellbeing and Schools Bill to be passed into law soon, helping to establish breakfast as a sustained part of school life. #SchoolFoodStandards #SchoolBreakfasts #FreeBreakfastClubProgramme
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🌟 Trustee Opportunity 🌟 Magic Breakfast is recruiting up to 2 new Trustees to help shape our long‑term strategy and create lasting impact for children & young people. We’re keen to hear from people with experience in charity leadership, public sector funding, or strategic AI - and especially from applicants with lived experience of poverty or based outside London. Apply here 👉 app.nurole.com/roles/69cba05… #TrusteeOpportunity #CharityLeadership #SocialImpact #NourishingFutures
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The Scottish Government has a target to reduce relative child poverty to lower than 10% by 2030. 📉 Last week, they published their final plan to deliver this target. At Magic Breakfast, we’re delighted that this is the first plan which commits to the Scottish Government’s long-term promise on school breakfasts. 🥣✨ But if Scotland is to meet the legally binding targets set by the Parliament, more action is needed. 🔎 Read our full response from Finlay Allmond, our Scotland Policy and Public Affairs Manager: utm.guru/umHV6 #ScottishGovernment #ChildPoverty #SchoolBreakfasts
Bold black text gives the headline: Scottish Government release final plan to reduce child poverty to 10% by 2030. Below is a photo of Finlay Allmond, Magic Breakfast's Scotland Policy and Public Affairs Manager. A dark blue speech bubble holds a quote from Finlay: "It's not enough for a plan to sit on paper. We need further development of policies which will meet the four ambitious priorities in this plan." Doodles of stars, a milk carton, and a pencil are dotted around the page.

ALT Bold black text gives the headline: Scottish Government release final plan to reduce child poverty to 10% by 2030. Below is a photo of Finlay Allmond, Magic Breakfast's Scotland Policy and Public Affairs Manager. A dark blue speech bubble holds a quote from Finlay: "It's not enough for a plan to sit on paper. We need further development of policies which will meet the four ambitious priorities in this plan." Doodles of stars, a milk carton, and a pencil are dotted around the page.
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It’s easy to focus on the visible signs of morning hunger, like children feeling tired, struggling to concentrate, or starting school without the energy they need to thrive. But these are symptoms, not the cause. Morning hunger doesn’t happen for just one reason. It’s caused by a mix of pressures, from national policy to local support systems and the challenges families face at home. If we want lasting change, we have to address the root causes and break the link between systems and the hunger children face each morning. This will improve children and young peoples’ lives far beyond breakfast. To find out how – read our full report! utm.guru/ume1i #ChildHunger #FoodInsecurity #ChildPoverty
Poster with bold text: "Child morning hunger doesn't happen by accident." Below, text on a teal background reads: "New research on root causes behind why some children aren't getting breakfast... Discover now on our website!" Includes whimsical illustrations of a cookie, book, stars, and an astronaut character. At the bottom, the logo "Magic Breakfast" with the tagline "fuel for learning."

ALT Poster with bold text: "Child morning hunger doesn't happen by accident." Below, text on a teal background reads: "New research on root causes behind why some children aren't getting breakfast... Discover now on our website!" Includes whimsical illustrations of a cookie, book, stars, and an astronaut character. At the bottom, the logo "Magic Breakfast" with the tagline "fuel for learning."
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Magic Breakfast retweeted
The Food Foundation
@Food_Foundation
Feb 25
🗣📢 More than 100 organisations, including supermarkets, food businesses and investors are calling for the introduction of a Good Food Bill! They're warning our failing food system is a threat to national security and public health. Here's why: ➡️ bit.ly/4rJWU3R @UKSustain @GreenAllianceUK

ALT Support for a Good Food Bill

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The #GoodSchoolFoodAwards nominations are OPEN! Time to shine a light on the incredible people transforming school food. Nominate your hero (or school) for a @jamieoliver award here: jamieoliver.com/schoolfoodaw…
A teal background with faint outlines of awards, medals, an apple and a medal. The Jamie Oliver School Food Awards logo is at the top centre of the page. In large bold white text in the centre is the title: "Nominate your school food hero now!" at jaimeoliver.com/school food awards

ALT A teal background with faint outlines of awards, medals, an apple and a medal. The Jamie Oliver School Food Awards logo is at the top centre of the page. In large bold white text in the centre is the title: "Nominate your school food hero now!" at jaimeoliver.com/school food awards
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A clear indication on the need for school breakfasts across the country. We are excited to see more schools join the national rollout of free school breakfasts for all primary aged children in England. But there is still a long way to go and we are here to support schools until every child in the UK is nourished, empowered, and thriving.
Good Morning Britain
@GMB
Feb 2
Almost half of parents are deciding which primary school to send their child to, based on whether or not they offer free breakfast. More than 3.4 million households do not have enough money for food according to charities, and the government is now planning to extend its provision of free breakfast clubs. @NickDixonITV reports.
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“Babies born today will grow up in a Scotland where school breakfast is as normal as publicly funded school lunch, prescriptions, or under-22 bus pass.” This week marks a major win for young Scots. We welcome the pledge of over £100 million to a national breakfast club programme between now and the end of the 2028/29 financial year. As we move towards the Scottish election later this year, we remain committed to working with all parties to offer a future where young Scots are nourished, empowered and thriving. Read our full response: utm.guru/ujxTR #ScotBudget #BrightStartBreakfasts #NourishingFutures
Bold text in a scribble-like font show the title, "Response to the Scottish Budget" with a subtitle in smaller font saying, "A budget for breakfast". The Magic Breakfast logo is at the top of the image. Below the title is a photo of a school child eating cereal at a school table.

ALT Bold text in a scribble-like font show the title, "Response to the Scottish Budget" with a subtitle in smaller font saying, "A budget for breakfast". The Magic Breakfast logo is at the top of the image. Below the title is a photo of a school child eating cereal at a school table.
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