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magic numbers @magicnumbersco

We're data people with people skills. Specialised in marketing evaluation and helping marketing people put numbers to good use.

Joined October 2020
  • Tweets 671
  • Following 53
  • Followers 640
103 Photos and videos
Is influencer marketing right for you? The chart is from a big new survey by YouGov that asked over 10,000 respondents all around the world all about influencers. 🧵
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If you’re not yet ready for big business brand-building, but worry you’re too reliant on performance marketing, influencers, just like online video can be a low-cost route to a new phase of growth.
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Find out how to tackle it in our super practical, accessible, and no-nonsense Scaling Up Works course. There’s still time to sign up here: magicworks.training/course/s… or chat to Imogen for group bookings or questions via hello@magicworks.training

Scaling Up Works - Magic Works Training

Get the right mix of brand and performance marketing to boost your business. Book now to learn with Dr. Grace Kite.

magicworks.training
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It’s a slippery slope… Moving money from traditional budgets into search ads on retailers’ sites, is like paying the rent out of your savings. It can only lead to poverty ahead. 🧵
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@Grace_Kite's latest article, magicnumbers.co.uk/articles/…, is all about this challenge, and how to navigate it in the coming years.

Welcome to Magic Numbers - Data people with people skills

We are data people with people skills. People you can talk to who deeply understand all your data and can explain what it means.

magicnumbers.co.uk
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🚩 If you want to avoid paying for online ads that you don’t need and get the balance of brand and performance right, you should join our course Scaling Up Works, starting today: learn.magicworks.training/la…. For group bookings or questions, email Imogen via hello@magicworks.training.

Magic Works

Written and delivered by Dr Grace Kite, our courses are full of frameworks, benchmarks, and simple things you can do with data you’ve already got. You’ll learn the tricks and tips that analysts use...

learn.magicworks.training
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📢Scaling Up Works onboarding week starts today! Want to balance brand and performance right and identify successful, low-risk, achievable routes into building demand? 🧵
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It’s hands-on, practical training that fits in with your schedule. So you can put your money where the magic is.
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🚩Sign up here: learn.magicworks.training/la… or email Imogen via hello@magicworks.training with your questions. Last chance to sign up is 25th October.

Magic Works

Written and delivered by Dr Grace Kite, our courses are full of frameworks, benchmarks, and simple things you can do with data you’ve already got. You’ll learn the tricks and tips that analysts use...

learn.magicworks.training
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New and fresh from @The_IPA Effectiveness Conference. A free tool, to help you huddle with finance and come up with the best possible 2025. Finance are not the baddies. They care about doing the best for the business, perhaps even more than you do. 🧵
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It then compares against another investment of your choice. Just work with finance – they don’t bite – to input the expected return and risk level and let the tool do the rest.
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Follow this link to see a bundle of useful stuff: magicnumbers.co.uk/articles/…. The tool itself, a little video to help you use it, and @Grace_Kite's slides from the conference.

Welcome to Magic Numbers - Data people with people skills

We are data people with people skills. People you can talk to who deeply understand all your data and can explain what it means.

magicnumbers.co.uk
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