AI led story telling for breakout brands

Joined October 2025
3 Photos and videos
Malai Labs retweeted
Replying to @OtakuProcess
easier to get a start with paid but if you don't run organic content build brand, eventually the CAC monster will come at you ofc organic/brand is not attributable has a long term pay off so no one really wants to do it
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Malai Labs retweeted
🔥 think you’re on to something!
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Malai Labs retweeted
We know, Laura, that’s why we named our company @malailabs
Hot take: the best way to eat Indian mangoes is with malai or baby coconut ice cream Had my first taste of the combo in India last week and I’m not sure I can go back 12/10 would recommend
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Malai Labs retweeted
Great opportunity for early career marketing people to learn from the best in the business! DM @OtakuProcess before its too late!
We're hiring a Growth Marketing & Ops Intern. 🚀 Not a "coffee & Canva" gig — you'll run real ad accounts, build real reports, and shape real brand strategy alongside the founding team. Remote / Delhi NCR · 2 months · immediate start. Curious or know someone? DM @OtakuProcess
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Malai Labs retweeted
If you know someone or are interested in marketing yourself, do share and DM me!
We're hiring a Growth Marketing & Ops Intern. 🚀 Not a "coffee & Canva" gig — you'll run real ad accounts, build real reports, and shape real brand strategy alongside the founding team. Remote / Delhi NCR · 2 months · immediate start. Curious or know someone? DM @OtakuProcess
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We're hiring a Growth Marketing & Ops Intern. 🚀 Not a "coffee & Canva" gig — you'll run real ad accounts, build real reports, and shape real brand strategy alongside the founding team. Remote / Delhi NCR · 2 months · immediate start. Curious or know someone? DM @OtakuProcess
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Malai Labs retweeted
I'm moving on from my role as Head of Growth at @socapinc and looking for my next thing! Built the distribution network for some of the best startups of this generation, did product launches that broke the internet, turned eyeballs into revenue. I also build anything that catches my whimsy and have an unreasonable hatred for doing anything manually more than twice. Did the 1→10 for others, now ready for the 0→1. Growth/product/founder's office at something early stage where I can own outcomes end-to-end. Open to Bangalore or Remote. DMs open🤝
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Malai Labs retweeted
Welcoming Sahil & his family as one of our franchise partners in Jaipur ! It has been a great journey from him reaching out via X & finally owning a beautiful outlet of KSDD 😇 DINE IN & DELIVERY NOW OPEN🫶 📍 654, Park Ave Rd, Siddharth Nagar, Sector 9, Malviya Nagar, Jaipur
70 rs ki chai bechne ke lie mahaul bana rhe hai 😂 📍 Malviya Nagar, Jaipur
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Malai Labs retweeted
can always trust a genz marketing team to come up w shit like this
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Malai Labs retweeted
reddit really showing us love ^.^
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Malai Labs retweeted
Friday at @malailabs ends with a VC backed player signing with us. We were 1 of the 5 vendors bidding. Only reason they chose us, we moved really fast. From discovery to closing in under 10 days.
Onboarded our first US based customer last week at @malailabs Highest Weekly Downloads registered with only 75% budget used!! How’s your Monday going?
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Malai Labs retweeted
our community is live STAY In Touch if you’re a fraghead, and would like to play a part in shaping up our future launches, get early access to batches, and see more of what goes on behind the scenes, fill out the vibe check form below 👇
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Malai Labs retweeted
we now have a full ads engine in-house that'll guide the creative strategy copywriting media buying for May let's see if this translates to real-world perf uplift todo: add meta ads mcp to this
as a bootstrapped founder, on hiring: only hire out of pain. stretch AI to its physical limit before underwriting the fixed cost of a human. over the past few days, i've managed to semi-automate our media buying thru a simple Claude project over the coming week or so i'm confident i can fully automate it and focus on creative production (which is frankly more fun and important)
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Malai Labs retweeted
April ’26 numbers are in 📈 Our strongest month so far — a sharp bounce back despite a tough operating environment. ⬆️ Revenue: 37% ⬆️ Orders: 25.6% ⬇️ AOV: -11.4% AOV dipped as we introduced smaller portions and more flexibility — unlocking higher order volumes. We also completed our first full quarter at Vasant Kunj. The month wasn’t without challenges: • Continued LPG shortages → reduced hours & limited menu • Higher KPTs with electric operations • A few unforeseen shutdowns • Moved from 6 to 7 days of operations (mid-month) But we adapted. Behind the scenes, we’ve also started building our corporate backbone: From just me @meangeekchick handling everything → now a 6-member team across hiring, operations, training, stores & purchase. Costs have gone up, but this layer is already helping us scale better and more consistently. Momentum is back — and the systems are getting stronger. #BTS #BuildingInPublic #TadkaRani #MealComboBoxCo #WorldInABox #KhaKeDekho #BadiyaHai
March ’26 numbers are in 📉 After a strong February, March was impacted by operational constraints — LPG availability issues led to partial kitchen shutdowns and a reduced menu. This hit order volumes, while AOV saw a slight uptick. ⬇️ Revenue: -15.25% ⬇️ Orders: -15.23% ⬆️ AOV: 4.31% We used the downtime to tighten operations, improve consistency, and optimize costs across kitchens. Supply is stabilizing now — focused on getting back to full capacity and chasing that 20% MoM growth again. #BTS #BuildingInPublic #TadkaRani #MealComboBoxCo #WorldInABox #KhaKeDekho #BadiyaHai PS: Numbers are out early — we’re shut on Tuesdays :)
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Malai Labs retweeted
One of the biggest marketing hacks for an Off location restaurant/Cafe/Shop is calling them HIDDEN GEMS. I am not saying it’s wrong but it is a very clever spin on the marketers part. Couple this with insta reels & you are good to go. But don’t forget aesthetics are Important!
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Malai Labs retweeted
who doesn't love customer testimonials like these
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Malai Labs retweeted
if u truly want to get better, nothing beats the apprenticeship model: - find a players - spend time with them - talk about ideas not people - let them poke holes in your priors - don’t get defensive instead get curious - watch how they live life and think about mundane things the osmosis is slow uncomfortable it doesn’t scale but its pound for pound the most direct path to becoming better
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Malai Labs retweeted
much of modern software engineering (and the world's first wiki, capturing the conversations of the era) was created by software consultants figuring out enterprise software in the 1990s. wiki.c2.com/

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Malai Labs retweeted
Log mujhe apni city me dukan kholne ke lie to aise bolte hai jaise sab kuch ready hai bas muje Shutter Uthana hai 😂😭
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