$450,000/mo from a parental controls app.
Bark has 13 onboarding steps, makes parents check off the threats they fear, and upsells a physical router inside the app checkout.
- starts with account creation. lead captured before you see anything
- asks parents to select the threats they fear: self-harm, predators, pornography. anxiety spikes immediately
- parent manually checks off every app, device, and browser the child uses
- the scale of the digital threat becomes visually overwhelming. and Bark covers all of it
- "Add another child" loop after first setup
- the paywall upsells a physical device (Bark Sync) directly inside the app checkout flow
- sticky blue banner at the bottom of every checkout screen showing exact billing date
- ALL the high-friction setup happens AFTER payment. child's passwords, device connections, configuration