If you are looking for a personalised approach to communications in the Middle East, talk to us. We focus on B2B and are SME-friendly
Joined April 2009
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Market Buzz PR retweeted
One for my fellow founders and SMEs - helping out Pradeep here with more input for his survey: paysec.ae/survey/
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Jun 15
Micro & nano influencers might have fewer followers, but they deliver the cultural nuance, deep trust, and high engagement that celebrity accounts often lose.
Is your PR plan focusing on visibility or credibility? themarketbuzz.net/micro-and-…
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A five-star rating is useful.
How you respond to a one-star review is often more revealing.
Reputation isn't built by ratings alone. It's built by behaviour.
New blog:
themarketbuzz.net/beyond-the…
#PR #ReputationManagement
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If your sustainability communications sound like they were written by a compliance committee, they're probably not building trust. The most credible organisations combine evidence, transparency, and a clear leadership voice.
themarketbuzz.net/from-esg-c…
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May 25
When healthcare buyers evaluate tech, they aren't looking for dense specs. They want to manage risk and protect data. For HealthTech founders, the key is translating code into outcomes. themarketbuzz.net/the-health…
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May 18
Fintech may run on technology, but trust is still the real differentiator. In the UAE and GCC, customers want more than speed and automation. They want clarity, transparency, and reassurance. themarketbuzz.net/fintech-an…
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Market Buzz PR retweeted
May 12
76% of organisations reported actual or attempted payment fraud last year.
Business email compromise scams continue to rise.
AI-enabled impersonation fraud is becoming more convincing.
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Market Buzz PR retweeted
May 13
It was a privilege to share the Jacky’s Group story on the #Homegrown podcast by @DubaiOneTV . Our founder, Jacky Panjabi, and COO, Ashish Panjabi, discuss our evolution to a global technology and solutions provider headquartered in Dubai. youtu.be/aCJ1QVlvyFg?si=5jkj…
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May 11
Asking for help is a strategic asset, not a weakness. Strategic transparency builds trust and signals that you are listening to your stakeholders.
Control your narrative by focusing on the outcomes you want to achieve for your customers.
themarketbuzz.net/asking-for…
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Market Buzz PR retweeted
May 10
@HSBC's $400 Million setback shows why businesses must verify before giving credit
checkfirstintel.com/blog/hsb… #duediligence #fraudawareness #riskassessment @Mazharfarooqui
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Protecting your narrative requires intentionality—from aligning ads with your PR core to conducting regular messaging audits.
Substance must always come before spectacle.
Read our latest blog for actionable steps on safeguarding your brand themarketbuzz.net/protecting…
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Very nice. The “can’t walk or cycle in Dubai” story is becoming old fast…
The soft mobility parking facilities project aims to streamline the use of bicycles and electric scooters. The facilities feature modern designs that provide shade and protection from sunlight, scooter-charging capability, and smart systems for monitoring usage, while also creating advertising investment opportunities.
@rta_dubai
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Apr 27
In a region where logistics is the backbone of trade, clear communication is your most effective tool for protecting brand reputation. We explore how businesses can turn logistical hurdles into opportunities to demonstrate reliability and expertise.
themarketbuzz.net/communicat…
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Market Buzz PR retweeted
Retailers are investing heavily in first-party data strategies, CRM systems, and AI-driven analytics, not just to understand customers, but to anticipate them.
“Our aim is to unify the experience across every touchpoint,” says Ashish Panjabi (@apanjabi), COO, @JackysBiz.
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Apr 20
Corporate fluff fails when audiences are anxious. In 2026, the real PR differentiator is an authentic founder’s voice. Don't let your ghostwriter sound like a ghost.
Learn how to lead with a human lens: themarketbuzz.net/when-found…
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Apr 13
Stop waiting for news to happen. Start defining what comes next. Most business owners react.
Read about the Visibility Ladder—how to move from updates to thought leadership in three clear steps. themarketbuzz.net/the-visibi…
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B2B buyers now do the majority of their research before ever talking to sales. If your expertise only lives in a fleeting social feed, you're invisible during their most critical phase.
Own the narrative. Build a Trust Vault.
Full PR Tip: themarketbuzz.net/why-owned-…
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Market Buzz PR retweeted
Apr 2
Why is practical innovation the only sustainable path for regional enterprises? @apanjabi shares insights on aligning technology trends with business reality and consumer behaviour in the Middle East. jackys.com/from-the-coos-des…
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Market Buzz PR retweeted
Iran risks loss of trading lifeline with UAE agbi.com/analysis/trade/2026…
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Mar 30
Visibility shouldn't diminish during regional shifts—it should become more meaningful.
Retreating into silence creates uncertainty. Instead, become an "Anchor CEO" by leading with service, continuity, and calm.
Full PR tip here: themarketbuzz.net/the-anchor…
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