Absolutely. To me, Gold OA is one of the most discouraging and wasteful aspects of practising science, propagating enormous inequality, gatekeeping, and Matthew effects.
The "pay to publish model" has been terrible for sci publishing. And no, it was not initially popularized by commercial publishers.
In fact, many publishers, including numerous society ones, would be happy to go back to subs 😅 (with all the problems it also has)