@martech_zone profile picture
Martech Zone @martech_zone

Research, Discover, and Learn #MarTech with Douglas Karr. Monetized by referrals, affiliate links, and advertising. Subscribe: martech.zone/subscribe

Joined July 2009
  • Tweets 36,518
  • Following 8,068
  • Followers 17,861
17,620 Photos and videos
I added UTM tracking to our free QR Code builder. Give it a test drive. 👍martech.zone/qr-code-builder…

QR Code Builder: Everything You Wanted To Know About QR Codes | Martech Zone

Everything you need to know about QR codes, their uses, and benefits in one comprehensive guide. Produce your QR code with our free builder.

martech.zone
23
We were exhausting you with tons of posts a day so we're shifting our strategy with a new social post, In Case You Missed It! #icymi A collection of the last week's posts we'll publish in a single collection each Monday! martech.zone/icymi/

In Case You Missed It | Martech Zone

A rundown of last week's Martech Zone articles, upcomign retail holidays, the best conferences to attend, and some free apps to help you through!

martech.zone
29
It's good that @YouTube wants to distinguish AI-generated video content, but I can't help but wonder how long it will be before it's indistinguishable. cbsnews.com/news/youtube-tag…

YouTube taking steps to make clear when realistic videos are made by AI

YouTube said it will automatically label photorealistic content created by AI, the video platform said.

cbsnews.com
1
1
75
🆕 Calculate your Customer Retention Rate and average customer lifetime (and even how long it needs to be extended to reach a new CRR goal) martech.zone/retention-rate-…

Customer Retention Rate Calculator: What, Why, How, And Advanced Analysis | Martech Zone

Maximize your customer lifetime value with our free Customer Retention Rate Calculator. Instantly track loyalty, uncover hidden churn trends, and see exactly how minor retention improvements multiply...

martech.zone
31
What if marketers could focus on creativity instead of operational tasks? They can, with an AI-first marketing organization. martech.zone/optimal-marketi…

The AI-First Marketing Organization: What It Looks Like When Agents Handle The Work While Humans...

Will agentic AI destroy the marketing org chart or finally set it free? Discover how the AI-first marketing team collapses silos, replaces soul-crushing operational tax, and unlocks a massive...

martech.zone
1
1
81
Influencers vs advocates: which one drives real results for your brand? martech.zone/influencer-vs-a…

Influencers Vs. Advocates: Optimizing Reach, Trust, And Return On Investment | Martech Zone

Optimize reach, trust, and ROI by understanding the difference between influencers and advocates

martech.zone
22
Martech Zone retweeted
Julie F Bacchini@NeptuneMoon
May 21
There actually were some real, concrete things announced through GML. Google put out a document listing them all with links for documentation & more info. I'm working my way through & will have some posts over the next week. officialppcchat.com/2026/05/… #PPCChat

From Google - Everything Announced at Google Marketing Live - PPCChat

While a lot was covered in the live keynote portion of this year’s Google Marketing Live event this week, there were a ton of things that are part of the announcements that were not specifically...

officialppcchat.com
7
32
21,259
Tired of rebuilding notification infrastructure for every new feature? Meet Knock, the AI-native customer engagement platform martech.zone/knock-agent-led…

Knock: Agent-Led Customer Engagement Workflows | Martech Zone

Simplify customer engagement with Knock, an AI-native platform for multi-channel notifications

martech.zone
2
45
Vacation rental operators are breaking free from online travel agencies martech.zone/why-vacation-re…

Why Vacation Rental Operators Are Rethinking How They Build Their Digital Presence — And What...

Vacation rental operators rethink digital presence

martech.zone
1
126
B2B sales teams struggle with disjointed CRM and ecommerce systems, but these 5 platforms can help martech.zone/top-5-crm-ecomm…

Top 5 CRM Ecommerce Platforms That Close The B2B Sales Loop | Martech Zone

Close the B2B sales loop with these top 5 CRM and ecommerce platforms

martech.zone
1
78
A browser CLI for your AI Agents browse.sh/

browse.sh — open catalog of browser automation skills

browse.sh — an open catalog of browser automation skills for any website. Find reusable SKILL.md recipes that teach AI agents to complete tasks online, and install them with the browse CLI.

browse.sh
1
43
The 'Search Everywhere' Playbook: A holistic strategy for modern discovery. From our friends at @Adobe business.adobe.com/blog/sear…

Search Everywhere Optimization Playbook | Adobe for Business

Discover how search everywhere optimization helps brands improve AI visibility, GEO performance, and discovery across search engines and AI assistants.

business.adobe.com
2
59
The ghost citation problem - by Kevin Indig - Growth Memo growth-memo.com/p/the-ghost-…

The ghost citation problem

New data from 3,981 domains across 115 prompts, 14 countries, and 4 AI search engines

growth-memo.com
1
51
Why SEO Professionals Are Switching to Dedicated VPS Servers martech.zone/seo-professiona… #martech

VPS For SEO: Faster Rankings, Better Crawl Budgets & Private IPs | Martech Zone

Marketing teams and SEO agencies explain why a dedicated VPS with private IPs outperforms shared hosting for scraping, rank tracking, and running SEO tools at scale.

martech.zone
31
The Missing Layer in Your Campaign Attribution Stack: URL Redirectors martech.zone/the-missing-lay… #martech

The Missing Layer In Your Campaign Attribution Stack: URL Redirectors | Martech Zone

Ever wonder why your Google Analytics data doesn't match your actual link clicks? Discover why the URL redirect layer is the secret weapon for attribution integrity, capturing the "invisible" traffic...

martech.zone
1
28
The Wisdom of Crowds Was Always a Myth. Now We’ve Trained AI On It. martech.zone/sharing-stupidi… #martech

The Wisdom Of Crowds Was Always A Myth. Now We've Trained AI On It. | Martech Zone

You think AI makes mistakes? Wait until you see what trained it. On sycophancy, the collective stupidity myth, and AI as a multiplier of human judgment.

martech.zone
1
1
96
The New Blueprint For Social Media Marketing Strategies martech.zone/social-media-st… #martech

The 2026 Blueprint For Social Media Strategies | Martech Zone

Discover the new blueprint for effective social media marketing strategies in 2026. Learn how to navigate the evolving digital landscape.

martech.zone
23
CMap: AI-Powered Project Operations for High-Growth Consulting Firms martech.zone/cmap-ai-powered… #martech

CMap: AI-Powered Project Operations For High-Growth Consulting Firms | Martech Zone

CMap is a consulting firm operations platform that replaces spreadsheets with AI-powered quoting, resourcing, project financials, and invoicing.

martech.zone
1
38
Salesmsg: SMS Marketing and Sales Platform for Teams martech.zone/salesmsg-sms-ma… #martech

Salesmsg: SMS Marketing And Sales Platform For Teams | Martech Zone

Salesmsg lets sales and support teams text and call leads from a single platform, with deep CRM integrations, SMS marketing, and built-in compliance.

martech.zone
22
I did a massive training update on the new chatbot on Martech Zone! Give it a try and provide some feedback with a single click. martech.zone/ask/

Martech Zone With Douglas Karr

Marketing technology advice from marketing experts. The martech industry's leading publication for researching, discovering, and learning how to utilize marketing, sales, and AI platforms and...

martech.zone
2
41
Load more