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MarTechExec @MarTechExec

VP of Growth at Transmit Security. Growth marketing is both art and science. Don't let anyone tell you otherwise. :)

Joined July 2016
  • Tweets 15,037
  • Following 28,787
  • Followers 33,936
6,451 Photos and videos
MarTechExec retweeted
Tanium@Tanium
22 Feb 2021
"Why do you spell HappYness with a Y?" Because it is your responsibility to create happiness for yourself. You. - Chris Gardner #PursuitofHappyness So inspiring to have @CEOofHappYness at our company kickoff! #TKO2021
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I feel like if my job were to advise or help professional/elite athletic teams secure their #Martech stacks, my passions would all align. Until then, good article on #cybersecurity and martech @ToolboxforIT! toolbox.com/marketing/market…
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98% of global CXOs reported increased security challenges - when the world stayed home So we assembled a ton of resources to share a range of perspectives-from analyst to #hacker to #CISO world-at-home.tanium.com/ #CyberSecurity @TheHackersNews

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We're hiring! The team at Tanium is growing and in search of "A" players to build the team. Apply below and be sure to follow for more roles opening soon! #remotework #MarketingAutomation #Martech #marketing tanium.com/careers/marketing…

Careers | Tanium

Tanium is one of the 100 Best Companies to Work For ranking by Great Place to Work® and Fortune magazine. Boost your career by joining Tanium.

tanium.com
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Wow. This is exciting! Welcome Mark Fields! #CyberSecurity @Tanium #5G outline.com/2paByG

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Looking for a best-in-class #B2B #marketingops pro for an immediate consulting gig (or perm for the right person). Who’s the best #MOPs person you know?
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MarTechExec retweeted
VALASYS MEDIA@ValasysB2B
29 May 2019
#SpoilerAlert: If you haven’t watched the #GameofThrones finale, this article isn't for you. Using a great analogy, read all about the future of marketing: bit.ly/2I6WCiX via @cmswire #B2B #b2bmarketing #valasys #GOTfinal #martech

What the Game of Thrones Finale Can Teach Us About the Future of Marketing Attribution

Revenue marketers start with the business outcome in mind and work backwards, analyzing Closed-Won/Closed-Lost.

cmswire.com
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MarTechExec retweeted
Todd Nicolini Insights@InsightsTodd
30 May 2019
Great article from MarketingCharts.com! marketingcharts.com/customer… #marketingcharts.com
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MarTechExec retweeted
Tamara McCleary
@TamaraMcCleary
30 May 2019
Debunking The Myths And Reality Of Artificial Intelligence forbes.com/sites/cognitivewo… #AI #machinelearning #NeuralNetworks #DigitalTransformation
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How Consumers Really Feel About Ad #Personalization [#Infographic] buff.ly/2EI82ce
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Successful marketing operations leadership includes: - Communicating compelling reasons for change - Diversified knowledge - Ownership and accountability #MarketingOperations as the agent of change - @Marketingland buff.ly/2Qvskdi

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MarTechExec retweeted
Tom Treanor@RtMixMktg
23 May 2019
For CMOs and Other Marketing Leaders: 7 Skills of Data-Driven Superheroes blog.treasuredata.com/blog/2… via @TreasureData #marketing
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MarTechExec retweeted
Tom Treanor@RtMixMktg
29 May 2019
Is Your Martech Vendor Serving You Unpalatable Alphabet Soup? @MarketingProfs marketingprofs.com/articles/… #martech #cdp

Is Your Martech Vendor Serving You Unpalatable Alphabet Soup?

Marketers are drowning in martech alphabet soup--that haphazard collection of acronyms (and initialisms) that vendors have created to market their products. Avoid the hassle. Here's how.

marketingprofs.com
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MarTechExec retweeted
Ryan O. Emge@ryanoemge
3 Jun 2019
How AI Based Email Marketing Can Increase ROI: Expert Perspectives dlvr.it/R5x6FN #Martech #B2B
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The first five months of 2018 generated an Earned Media Value of $660M. In the latter half of 2018, The Earned Media Value of the top 20 brands on Instagram quadrupled up to $2.7 billion! #influencermarketing #instagram
Ryan O. Emge@ryanoemge
30 May 2019
Top 20 Brands on Instagram Are Worth $2.7 Billion, Reports Influencer DB dlvr.it/R5jFRF #Martech #B2B
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“Nearly 35% of executives did not understand the #martech solutions they were developing or purchasing, finding the tasks of achieving #dataquality/accuracy, #marketingROI, removing data silos and managing #datagovernance very challenging” buff.ly/2Xgeez6 @Acxiom
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“36% of executives cited #dataquality and accuracy as their biggest obstacle to being able to obtain a #360-degree #viewofthecustomer, curate actionable insights, assign accurate #marketingattribution and measurement, and prove #ROI” buff.ly/2Xgeez6 @Acxiom
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What a great way to nurture of culture of innovation! An Advertising Agency Has a Great Way to Diversify Its Income: Launch Products Pitched by Its Employees buff.ly/2YQuCa6 @StephenJBronner @TheVariableLab #Innovations #marketingagency
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MarTechExec retweeted
Tom Pick | #B2Bmarketing guy
@TomPick
30 May 2019
Do’s and Don’ts For Personalized Marketing | #B2BMarketing Blog webbiquity.com/personalized-… #personalization #digitalmarketing #CX
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MarTechExec retweeted
Van Diamandakis@diamandakis
30 May 2019
"CMOs should take the necessary steps to tell creatives why data matters to their work and launch an internal dialogue to address concerns, criticisms and gaps in understanding. " - @diamandakis in @MediaPost ow.ly/Qc8250u6TXh #CMO #MarTech
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