ugc is underrated because people still see it as “creator content", when in reality, it’s where brands test if people actually care.
it’s where they test angles, hooks, objections, pain points, and creator-market fit in public.
that’s why it works so well for B2C.
we've tested every organic growth channel.
here's how they compare:
1. seo: hardest to start, gives you the biggest returns over the long term.
2. reddit: highest intent of any channel. people search reddit before they buy anything. llms are trained on reddit conversations
3. linkedin: best for b2b and founder-led brands. posts with good engagement stay in feed for weeks.
4. x: best for launches and building in public. viral potential is higher but posts disappear after 24 hours
5. ugc / tiktok: highest roi for b2c. low cpm, easy to scale
6. email: underrated. the only channel you own. takes time to build, converts the best
7. youtube / long-form video - highest-trust channel. people spend 20-30 mins with a creator before buying. compounds like seo because videos rank on google can get cited in google ai mode