We study and teach how commerce entrepreneurs go from idea to world-class commerce brand. From the minds of the team behind @TradeGecko, we love teaching
Away pulled forward for 3 reasons:
1. A solid-looking (and relatively solid) product that evolved into the lifestyle of travel through various marketing channels.
2. A genuinely untapped market in relatively women-focused products.
3. The duo of Korey & Rubio.
Debbie Hauss and the Retail Touchpoints team hosted their 4th Annual Retail Innovation Conference in April 2018, bringing together digital commerce and marketing leaders to discuss digital marketing solutions, the customer experience and new tools and technologies...
This thread reads like a script for the Privacy Picture Horrow Show staring Zuckerberg as the Grand Exploiter. Rated D for Disgusting. How much more do you need before you #DeleteFacebook? x.com/jashkenas/status/98167…
. @LeanLuxe is calling 2018 "The Year of the Cookware Brand". Can't say we disagree with them.
"Like Casper, But for Knives: Cheap Kitchenware Companies Are Popping Up Everywhere" buff.ly/2Jh0Lkg
Interesting analysis, mattress companies are digital marketing companies... yep, true of most new commerce Brand’s. Gotta ask what your longer term defensible advantage will be once you’ve burnt that $$$ curbed.com/2018/3/28/1716489…
Question: It’s a very big step from going from a good idea to building a prototype to getting it into manufacturer. How big is that step and what does it take?
Dyson: The idea is about 0.5%, prototype is maybe 3%, getting it into production is the rest of it.
“Consumers have increasingly come to the point of view that smaller companies more closely share their values when it comes to sustainability and healthful products.”
xconomy.com/national/2018/03…