Hello, I'm Mat, an experienced agency, marketing and technology leader.
Joined July 2009
- Tweets 89
- Following 9
- Followers 18,797
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2 Photos and videos
3 Nov 2022
Michael Farmer's upcoming book documents the intensive effort to dig @InterpublicIPG's global digital creative operation @HugeInc out of the industry's hole. Are there lessons for other agencies? mediavillage.com/article/mad… via @MediaVillageCom
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27 Dec 2017
What does the repeal of net neutrality mean for brands? linkedin.com/pulse/what-does…
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17 Apr 2017
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24 Jun 2016
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20 Jun 2016
Brand health is determined by brand dynamism. The #D100 measures just that, w/ fascinating results. #IPGMBCannes16 ow.ly/1GAi301rHS2
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16 Jun 2016
Excited to share my thoughts on @LinkedIn around #CannesLions. 2016 promises to be more dynamic than ever for #IPGMB x.com/ipgmediabrands/status/…
16 Jun 2016
Check out @mat_baxter's @LinkedIn column on #CannesLions. An #Influencer for good reason! #IPGMBCannes16 ow.ly/I1if301kF1v
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26 Jun 2013
Counting down from 50 at the BRW Best Places to Work. At no. 30 and UM is still to be named… this is exciting. #brwawards #bestplacestowork
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Don't know how they're doing it, but #CourierMail's nightly JCDecaux billboard updates are impressive @… instagr.am/p/Wxk-7BslFo/
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Mat Baxter retweeted
8 Dec 2012
Great summary to date of the radio prank gone wrong. Never agreed with Jeff kennet more. abc.net.au/news/2012-12-08/r…
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13 Oct 2012
AA flight to LA now ordering passengers off plane to check hand luggage as no room onboard. Rudest and most disorganised crew ever #aarude
5 Aug 2012
bitly.xaijo.com/drBcBJQq In person it's lying, but in texting, you can just call it a typo
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23 Feb 2012
#wave6 biggest social media study in the world. Keen to see what the UM London team has in store.