marketing @ youtube | writer @ showpony.substack.com
Joined May 2013
- Tweets 2,078
- Following 239
- Followers 1,214
- Likes 1,630
509 Photos and videos
Pinned Tweet
31 Jul 2020
A thread, on why the strategy deserves as much praise as the editing in THAT Nike ad
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19 Sep 2025
Mirror mirror on the wall, who is the hottest indie running brand of them all?
showpony.substack.com/p/the-…
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8 Sep 2025
breaking my self-imposed exile to say that Van Leeuwen is now just a mediocre vehicle for desperate brands looking to perform cultural relevance through pitch decks and social posts
8 Sep 2025
Summer isn't over yet. We've partnered with @vanleeuwen to create the very first sunscreen flavored ice cream! Would you try it? 👀
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26 May 2025
Dozens of #FrenchOpen matches will take place on Court Suzanne Lenglen this week.
But how much do we know about the Lenglen herself and the ways her influence is mirrored in modern day icons?
showpony.substack.com/p/suza…
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1 May 2025
Wrote some stuff about sport's signature pre-game entrance: showpony.substack.com/p/in-t…
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17 Apr 2025
Some personal news (not that kind): I started a Substack. It's called Show Pony.
Please give it a read, hit subscribe, or share it with someone still thinking about 2003 NBA Draft looks.
open.substack.com/pub/showpo…
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Max Slonim retweeted
15 May 2024
I’ve just launched my writing course on YouTube. It will help you work out what to write about and give you some story structure tips:
youtube.com/playlist?list=PL…
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18 Oct 2023
The Do Together is the world's best strategy conference (IMO).
To see what affect my presentation has on its reputation, come join us on Nov 8 and 9!
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Max Slonim retweeted
5 Sep 2023
The era of the Gen Z pro athlete is here...
✅ Get to the #USOpen Round of 16
✅ Use the interview to promo your YouTube channel
(from the Sabalenka vs. Kasatkina match)
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Max Slonim retweeted
14 Aug 2023
shameless plug! please VOTE for our panel at #sxsw2024 panelpicker.sxsw.com/vote/14…
@MiriBuckland @triketora @alexalosey & i are applying to host a panel on future of social. plsss help us shine a light on how @landing__space @askDiem @blockpartyapp_ and creators are paving the way!
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4 Aug 2023
"don't laugh but.." is truly an incredible way to launch your new podcast
4 Aug 2023
Don’t laugh but our new podcast with Spencer and Heidi is really good. First ep is about Deux Moi and how gossip moved into the Blind Items era. It’s a video pod so you can watch it, too. Check it out… the pod is called Speidi’s 16th Minute.
open.spotify.com/episode/4uh…
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25 Jul 2023
Resurfacing this thread for two reasons:
- shameless personal victory lap
- busting the myth that this was some stirring victory for adverting, as if this movie wasn’t already being propelled by huge forces that weren’t pink billboards and X-Box’s
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25 Jul 2023
All the crazy partnerships and media blitzing were fun and helped, but anyone believing it was the determining factor between success and failure is a long way off IMO
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22 Jul 2023
someone stop these wild Barbie stunts
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6 Jul 2023
I've never had IG, so would appreciate a realllyyyy honest report of the other app so I can decide whether to trade in a decade of social media purity for lukewarm marketing takes
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