Former Executive Director of Communications - Office of the Prime Minister of Canada; Public Speaker, Strategist, Marketer, Author, and more.

Joined August 2008
224 Photos and videos
Part seven of my PMO memoir is up. Who pays the price in politics? open.substack.com/pub/maxval…

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Part Six of my PMO memoir is live. From pop anthems to political hypocrisy: how a columnist, a former Chief of Staff, and a Katy Perry chorus can lead us to a place where online hate can turn into real world consequences. open.substack.com/pub/maxval…

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Time of my life: part five of my PMO memoir is live. Leaks, misquotes, bad incentives - how nobody wins when the leak is the goal. open.substack.com/pub/maxval…

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RT @supriyadwivedi: she’s baaaaaaaaaack!!!!!
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Time of my life (part four) is live: we all should remember that innovation comes from outside the bubble, and MPs should remember to hold their phones properly in public open.substack.com/pub/maxval…

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I've published Part Three of my PMO memoir: a close read of "Housing Hell," how numbers become "news," and an awful lot of digital metrics. It's still fun. Read it here: maxvaliquette.substack.com/p…

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Part Two of my PMO memoir covers the job, the gap between old and new comms, why a press-sec approach could raise the floor, and how controlled access makes things better for politicians (but worse for the rest of us). Time of my Life (part two): open.substack.com/pub/maxval…

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A call came from a 613-area code number. I picked up. "Max!" Part one of my PMO memoir is live: open.substack.com/pub/maxval…

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Boomers against Zoomers! Karens versus Chads! I was on Cross Country Checkup this week, providing expertise on the conflict (and consensus!) between generations. Listen here: cbc.ca/listen/live-radio/1-1…

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I went silent for 18 months. No posts, no media, no stages. On purpose, because my job as Executive Director of Communications for the Prime Minister of Canada wasn’t about me. Now I’m back! And sharing what I’ve learned, what’s next, and even some tea. open.substack.com/pub/maxval…

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I'll be on @cbcradio one the @CBCNews YouTube Channel taking about generational differences just after 5pm EST today, on Cross-country Checkup! Do you think other generations have it easier than yours? Is yours unfairly stereotyped? Tune in! youtube.com/watch?v=5vfaDsMh…
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Wow, how some people are *still* spending such energy obsessing over (and posting about!) our ex-PM's *shoes.*
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Has the person who invented the “autofill the SMS code you were just sent” button gotten their Nobel prize yet?
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The worst post-election hot take is already everywhere: "how will the PM unite a divided Canada?" It's not *only* the LPC that needs to "unite" us: the CPC has a huge role here, too, and should be held accountable. *Both* parties ran to lead the *whole* country. 1/4
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Poilievre is already doing this: he’s staying on after defeat to “hold the Liberal(s)…to account”(!) until he wins (!!) and can bring “real change” (!!!) He won’t *allow* for a unified Canada; he already dismisses the will of the almost 6/10 Canadians who did not vote CPC. 3/4
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Canada *can’t* be unified if one of our two biggest parties sows nothing but division when they lose. The CPC needs to be held accountable for this. It starts by re-framing the “unity” responsibility as one shared by *everyone* who was running to lead the whole country. 4/4
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Of course Poilievre and his family should stay in Stornaway. And of course the Conservative Party should pay for all expenses incurred while he lives there as a private citizen. I imagine, if they’re true to their beliefs, that they’ve already suggested this?
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