It's been exactly 12 months and 8 days since I graduated college. I started freelancing and copywriting my freshman year in 2022. After losing some money in crypto and trying to make that work, I naturally stumbled across email marketing after landing a few clients on Upwork for copywriting. And I became completely obsessed. I would wake up at 5am, walk to the library, and work until classes started… I worked in class. Took calls between classes in study rooms. Finish class and head straight back to the library until it was dark… Despite working 12 hours a day I still went to classes, partied every weekend, and messed around with my friends on campus… Literally did that all the way until I graduated at the time with a multi-million dollar agency and 50 employees. Never dropped out, and lived the full college experience. I guarantee when I look back in 10 or 15 years, some of my best memories are going to be from those four years at college. Now here I am a year later and business has over doubled. I'm way more productive and I've been able to do much bigger things. I've traveled and stayed in 44 different Airbnbs across a ton of different places. Super happy and way less stressed. Could I have done all of this faster without finishing school? Probably. I know money twitter loves the dropout story lol. But I wouldn't take going to college back for the world. I'm glad I stuck through it even despite the massive jumps in business growth I've had since then. If you're on the fence about dropping out or staying in, just stay in and enjoy it. Don't listen to what people say online. If it's an experience you like, it's worth finishing. Congrats to everyone graduating this year.

I’d like to see AI try to create a sexy email like this

Adding another reason to the list of why Alia pop-ups is S tier for anyone running popups… Didn't even know this was a thing until one of our Account Managers showed me. You can literally ask Alia to pull FULL reports on everything they've tested since you started using them. What offers ran, what won, and how it all compares to what you had before. One of our Senior AMs did this for a client whose Alia trial was ending and just dropped the whole report in front of them. Clearly… Alia pop-ups pay for themself. Excellent product and top tier team. @AliaPopups

AI slop is ruining your performance. Do this instead.

My unpopular opinion is that AI is hitting a plateau. Does it really get THAT much better? You'd like to imagine AI running your whole business / agency but it quite literally already can lol...

Steal these subject lines on any brand and it’ll crush every time

Add this to every abandonment flow… The Buyer / Non-Buyer Split It makes no sense to run the same flow for everyone. A first-time visitor and a 5-time buyer shouldn't get the same emails. Instead, a conditional split at the top based on if a person has purchased before. - Non-buyers: Will get discount in the hero of every email. Layer in testimonials and objection handlers. - Past buyers: Will get no discount until Email 3 or 4. But frame every email around why customers are coming back. Much more relevant for each customer and a better way to convert both audiences.