My soul is trapped on this earth until my two interests align and someone writes a country song about podcasts. Then, my brand will be complete and I will finally be raptured
Introducing Oboe, the worldâs first AI-powered generalized learning platform. Starting today, anyone anywhere can learn about anything by creating a course on Oboe: @oboelabs
So excited to be at @VidCon this week for @Spotify's Video Podcasting Stage (come by for some amazing live episode tapings!) and what's sure to be a fun and spicy panel with @matt_and_abby_ , @jarvis, and @hannahedoyle on how to turn views into fandoms on Spotify.
We're on at 11am on Thurs June 19. Hope to see you there! vidcon.com/anaheim/speaker/1âŠ
I spoke with @Podnews about the Spotify Partner Program: how video on Spotify works and what podcasters can expect if they switch from audio to video. The short answer is that almost everyone sees increased audience and more total revenue as a result. podnews.net/update/spotify-vâŠ
THRILLED that my two favorite founders @nirzicherman and @mignano (co-founders of Anchor) are back with a new venture: @oboelabs, which aims to make humanity smarter. Watch this space â these guys don't miss! oboe.fyi/
Happy International Podcast Day! Iâm thrilled to share the 2024 @forpodcasters Fan Study, which is packed with new data about podcasts on Spotify. This year, we focused on the question everyone is asking us: should you be making a video podcast?? podcasters.spotify.com/resou⊠[1/3]
Tl;dr: the data does strongly suggest at this point that youâll be able to find more audience faster with video. More podcast fans than ever (globally!) choose video over audio, consume more vs audio-only episodes, & prefer the option to watch vs listening in the background [2/3]
You can try uploading video to Spotify at podcasters.spotify.com, and if youâre just getting started with video, there are tons of great tools out there to help you out (I recommend @RiversidedotFM and @descript in particular). Check it out and let us know how it goes! [3/3]
Big day for podcasters on @Spotify: Today, we're starting to roll out a totally revamped @spotifyforpodcasters mobile app thatâs now available to all podcasters (no matter where your show is hosted!) & a brand new feature to help you connect with fans on Spotify: Comments. (1/6)
On top of Spotifyâs already very useful analytics, weâve added some great new notifications, like letting you know when your show makes it onto a Spotify chart or when you hit a major new milestone. And of course weâll keep you posted when you get comments or poll activity. (5/6)
I hope you love Comments & the new app as much as we do â weâre so excited to finally be able to start rolling it out to all of you. You can read our full announcement with much more detail here: podcasters.spotify.com/resouâŠ
And If you have any feedback, as always, let us know! (6/6)
Maya Prohovnik (@mayafish) is Head of Product for Spotify Podcasts. She was employee #1 at Anchor, which was acquired by @Spotify in 2019 and now powers more than 80% of all new podcasts created in the world. In 2023, Maya was named one of the Most Important People in Podcasting by The Hollywood Reporter.
In our conversation, we dig into:
đș The story behind Anchor
đș How Maya operationalizes âdogfoodingâ
đș Strategies for preserving startup culture in a large organization
đș Tactical tips to improve at public speaking
đș How Radical Candor and the Eisenhower matrix transformed her approach to managing people
đș How to balance data-driven decision-making and intuition
đș Whatâs next at Spotify and podcasting
I'm often asked about how Anchor transitioned from social audio to become the biggest podcasting platform.
The answer is it took several years in the wilderness, multiple pivots and âdoing things that donât scaleâ
@mayafish shares the story perfectly on @lennysan's podcast đ
Ok Iâm logging into this website ONE last time to let you know that tonightâs and all future #BigBrother25 content can be found over on Threads (Iâm mayafish there too). New ep of our BB pod will be live right after the episode ends tonight, as always đ
open.spotify.com/show/4VP16lâŠ
My team and I talked to Spotifyâs For the Record about podcast interactivity đ
Weâre working on a bunch of new ways for podcasters and fans to connect that I think you'll love â whether youâre a podcast listener or you have your own show! newsroom.spotify.com/2023-05âŠ