Rubber duck collector, obsessed with sprinkles.
Joined May 2007
- Tweets 1,353
- Following 1,857
- Followers 2,274
- Likes 3,735
109 Photos and videos
Pinned Tweet
26 Jan 2022
Bought my first #NFT. A duck, of course. opensea.io/assets/0x495f9472… cc @DuckiesCrypto @aaronradin
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Michael Bassik retweeted
26 Sep 2024
West Wing fans - @allisonbjanney, @BradleyWhitford, @maffyfitz, @DuleHill, @Richard_Schiff, and @JoshMalina want to talk to you about the LOFT fellowship.
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Michael Bassik retweeted
16 Mar 2024
My latest, perhaps the most difficult story I’ve ever had to report and write:
One of America's most accomplished political consultants, Hal Malchow, will die on Thursday.
He has one last urgent message for Democrats.
politico.com/news/magazine/2…
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Michael Bassik retweeted
17 Mar 2024
Thank you, @sissenberg. I always saw @halmalchow as an inspiration and visionary.
He and @mbassik shared the firm’s digital data with me for my college thesis when they didn’t need to.
We were honored to have a chance to return the favor, in part, for this last book.
16 Mar 2024
My latest, perhaps the most difficult story I’ve ever had to report and write:
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11 Sep 2023
Flying today is fraught with emotion. Uncomfortable mix of sadness and resilience. Powerful experience observing moment of silence at 10k feet with crew and passengers tinged with anxious feelings as FAA prevented flights from landing into DCA until 9:45am. #neverforget
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Michael Bassik retweeted
7 Aug 2023
ICYMI, today in @adage: "Mazda has grown its relationship with... performance marketing firm Optimal. The firm recently became Mazda’s search agency of record, while also adding media planning and buying duties for marketing of Mazda’s new CX-50 compact crossover."
Mazda North America, which has been closely aligned with WPP for years, has begun looking outside of the holding company for more agency assignments as it takes on a new marketing approach. ow.ly/jCim50Pu5EG
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Michael Bassik retweeted
1 Aug 2023
When cutting-edge wellness solution Plunge wanted to reach new customers at scale, Optimal jumped right in with a dynamic media plan and social strategy that led to an incredible 972% increase in paid digital acquisition YoY. Read about it here: winwithoptimal.com/case-stud…
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Michael Bassik retweeted
27 Jul 2023
“Once again, Big Tech is pulling the rug out from under American voters. Whether Microsoft and Xandr like it or not, political advertising is critical to communication in a functioning democracy.” – Mark Jablonowski
dspolitical.com/press-releas…
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11 Jul 2023
My kind of people!
11 Jul 2023
Jeep drivers across the U.S. are baffled. Why do rubber ducks keep turning up on their vehicles with mysterious notes. “You’ve been ducked.” on.wsj.com/3XT8LhV
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Michael Bassik retweeted
18 Oct 2022
Great insights from veterans of digital political campaigns on “Lessons for Brands” panel moderated by Marty Swant.
“A big mistakes in political campaigns is over-targeting core and eliminating those outside that dataset, at the expense of reach.” @MarkJablonowski @DSPolitical
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Michael Bassik retweeted
16 Aug 2022
#Hiring alert! We have 3 open positions in our Business Development department. If you or someone you know is interested in politics, digital ads, or best-in-class targeting, you can check out these positions and more here ⤵️
dspolitical.com/careers/
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Michael Bassik retweeted
3 May 2022
We will be returning to Brooklyn this June to headline @brooklynmag Festival!
Tickets on sale now at link.dice.fm/C2fcd12589b8
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Michael Bassik retweeted
27 Jan 2022
During today's webinar, @mbassik, president of Optimad Holdings, had this to say on content consumption in 2022,
"We should strive to understand how targeted audiences are consuming content across ALL devices, platforms, and formats– and how these viewing habits interact."
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Michael Bassik retweeted
13 Jul 2021
Very cool list: Brooklyn's 50 Most Fascinating - Brooklyn Magazine bkmag.com/brooklyns-50-most-… @mbassik @slarkpope
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Michael Bassik retweeted
13 Jul 2021
Think we missed someone? There's always next year!
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Michael Bassik retweeted
28 Apr 2021
🚨 HUGE new feature alert! 🚨
Deploy by @DSPolitical now has an advanced audience builder that gives you the full power of the @Catalist_US voterfile, fully onboarded and ready for immediate digital activation across CTV, video, native, and display inventory!
28 Apr 2021
Deploy by DSPolitical's Audience Builder gives campaigns the power to build hyper-targeted audiences and find the exact voters they need to win elections! Choose from multiple data points like partisanship, digital consumption, turnout and more: bit.ly/3eCrok7
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Michael Bassik retweeted
29 Mar 2021
🚨 New podcast episode alert 🚨
🍦 This one is about ice cream! 🍦
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Michael Bassik retweeted
17 Mar 2021
The very good people at @brooklynmag ran an excerpt of @wildcitynyc today about Mucky the #GowanusCanal dolphin (RIP), the history of the waterway, and the improved future @GowanusCConserv hopes to see for the area. bkmag.com/2021/03/17/the-bal… #NYCwildlife #BookTwitter #NYChistory
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Michael Bassik retweeted
17 Mar 2021
.@mbassik game on: Café au Lait Coffee Flavor Sprinkles | ... amazon.com/dp/B08QFCZ48B?psc… #Amazon
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Michael Bassik retweeted
18 Jan 2021
@mbassik BTE Best Tour Ever every year at @CES. MDC's @CES tour pitches SwaS: 'screen with a service' @MDCPartners @stagwellgroup bit.ly/2LxDPmG @mp_joemandese
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