Builder and Marketer. Main: knowatoa.com Side: Evvl.ai , Hutchdb.com and finalfinalreallyfinaluntitle…
Joined May 2007
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Jun 9
I've always liked Nick LeRoy's SEO writing and his SEO Lunch newsletter.
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Jun 9
- Features and pricing
- Locations and hours
- Certifications and credentials
- Product specs and availability
- Anything else AI assistants might cite incorrectly
Knowatoa monitors what AI assistants say about your brand so you can correct errors before they cost you customers.
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Jun 8
Matthew Prince, Cloudflare CEO, states that bot traffic is now 57.4% of HTTP requests on Cloudflare's network, versus 42.6% from humans.
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Jun 8
There's no signal hiding in the noise. It's all noise. Forget the needle in the haystack. It's like trying to find a needle in a burning dumpster fire.
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Jun 7
It's kind of funny that in a world of ever-larger data centers, databases, data lakes, and AI-generated data, Google so rarely shares any new kind of search data. So it's noteworthy when they do.
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Jun 7
You cannot filter by clicks. The reports show impressions only. Google says clicks will come "later."
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Jun 6
SEO's need a new new mental model. For decades search was basically Google and I think a lot of people fell into a bad habit of describing search as a monolith.
We're now at a point where you can't give generic advice for "search" you need to spell out exactly which system you're talking about and tailor your advice to that.
Case in point: the Youtube study we did where we discovered posting videos is super influential for Perplexity and are barely ever referenced in ChatGPT.
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Jun 6
We shipped a new guide this week: Knowatoa for Paid Ads Research.
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Jun 6
If you're running paid campaigns and you have a Knowatoa account, this is the most direct way to make the data already on your dashboard pay for itself.
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