AI Strategy • Digital Influence • Public Affairs

Joined December 2012
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🎉Excited to share the launch of therealsignal.ca/ AI isn’t just a tech shift — it’s a leadership and cultural one. I help teams build the skills, clarity, and confidence to use AI well.
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Megan Buttle retweeted
NEW: AI Minister Evan Solomon is expected to table legislation next week to modernize Canada’s privacy laws. The bill will make privacy a fundamental right, protect children and curb misuse of personal information, including for surveillance pricing.
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Canada's #AIStrategy drops next week. I wrote up four things to watch in @iPolitics. A strategy expected to be this broad will inevitably have something for everyone. The real test is what it commits to — timelines, specifics, what gets left out. ipolitics.ca/2026/05/29/cana…
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Carney FINALLY confirms Canada's national AI strategy drops next week. Watching for: how the labour piece lands, whether sovereign compute gets real timelines, and what it tells PA and advocacy teams about how government itself plans to use this stuff. cbc.ca/news/politics/carney-…
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I’m running to restore the Ontario deal. Ontario used to lead. Let’s lead again. // Je me présente pour rétablir le pacte de l’Ontario. L’Ontario était autrefois leader. Reprenons les devants.
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Let’s get to work.
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This makes for a more interesting OLP race…
#BREAKING: Ahsanul Hafiz has won the Scarborough Southwest Ontario Liberal nomination, beating Nate Erskine-Smith #onpolk
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In case you missed it — the Next Campaign Summit 2026 lineup keeps growing. Meet some of our newest featured speakers: ✨ Megan Buttle – President, Data, Digital & Design, Earnscliffe Strategies ✨ Mike Burton – Principal, Burton Strategy Group & Campaign Director, Alberta’s NDP ✨ Hamish Marshall – Research & Strategy Partner, One Persuades & Former National Campaign Manager, Conservative Party of Canada ✨ Dr. Joseph Angolano – Founder & CEO, Pallas Data ✨ Jose Gonzalez – Head of Strategic Sales & Growth, North America, Datawrkz ✨ Katherine Janson – Director of Communications, Social Capital Partners & Former Producer, CTV News 📅 January 15, 2026 📍 The Carlu, Toronto 🎟 Link in comments. #nextcampaign #cdnpoli
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Looking forward to this conference and participating as a speaker this year! 😊
🎤 Speaker Spotlight 🎤 Meet Megan Buttle, President, Data, Digital & Design at Earnscliffe Strategies — a national leader in integrating data, research, and creative strategy to deliver high-impact campaigns. @megbuttle leads @EarnscliffeCda digital, research, and creative services, translating complex policy and brand narratives into results-driven strategies across paid and organic media. With deep experience in government relations, election strategy, and commercial-sector advocacy, she’s helped shape campaigns at both the provincial and federal levels. Join Megan at #NextCampaign as she shares her insights on data-driven campaigning and digital strategy. 📅 January 15, 2026 📍 The Carlu, Toronto 🎟 Link in comments! #nextcampaign #cdnpoli
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Seeing the same trend in 🇨🇦 — TikTok is quickly becoming one of the most important platforms for news consumption. Essential to monitor, and to build content strategies that fit the user experience rather than fight it.
NEW from @pewresearch: 20% of US adults now regularly get news from TikTok, up from 3% in 2020. Among the youngest adults, 43% now regularly get news there, up from 9% in 2020. Full analysis: pewresearch.org/short-reads/…
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🎉 We’re thrilled to team up again! @beaconnorthinc & @NHMConnect are co-hosting NextGen 2026 — a national gathering for public affairs & GR professionals and aspiring leaders. 📅 Feb 23, 2026 | 📍 The Westin Ottawa 🎟 Early bird tix: luma.com/zrh0rzgw
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Fun, new @EarnscliffeCda thing: Audience segmentation built for digital campaigns. Connecting Audiences ➡️ Actions by mapping real engagement style. ✨Threadlines✨: action-based, digital-first segmentation designed for real campaigns. earnscliffe.ca/what-we-do/th…

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Megan Buttle retweeted
I’ve faced down economic challenges before. I’m ready to do it again. #CanadaStrong
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338Canada🍁federal update | March 18, 2025 🔴LPC 177 ---------------majority: 172 seats 🔵CPC 132 ⚜️BQ 25 🟠NDP 7 🟢GPC 2 338 Tuesday (!) Update: The Liberals Pull Ahead ↓ 338canada.ca/p/338-tuesday-u…
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Life comes at you fast when you’re a bunch of stakeholders being told consistently for 2 years there is an absolutely certain one sided outcome. Elections always matter. #cdnpoli
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I listen to @CurseOfPolitics recently & all this love for paid advertising (❤️ it @_scottreid @TheHerleBurly) Let's not forget, there is a good way and a bad way to do paid. Not all paid = success/visibility Poor targeting and analytics will cripple *any* investment.
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Get your tickets to @nextcampaign_ca & you too can hear from my brilliant colleague, Zubin!! Digital advocacy is so important to our work @EarnscliffeCda & uniquely designed to support government relations, particularly in light of all the changes hurled at our decision-markers.
🎤Speaker Announcement🎤 Zubin Sanyal, Principal at @EarnscliffeCda, will be sharing his insights on digital advertising at the Next Campaign Tech Showcase. Zubin is an expert at navigating the intersection of advertising, politics, and public affairs. With a proven track record of leading high-stakes advocacy campaigns in healthcare, government, and the not-for-profit sector, he brings a wealth of strategic insight and real-world experience. Don’t miss the chance to learn from a campaign strategist who’s operated at the highest levels of Canadian politics, driving results where it counts. 📅 Feb 25th, 2025 🎟️ Get your tickets now: nextcampaign.ca
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Megan Buttle retweeted
Tomorrow is voter cutoff #lpc2025 Days until new PM: 43 So far little policy proposals @karinagould & @cafreeland have put forward the most detailed plans on party renewal Others have commented in media but not more specific Expect more coming soon but limited time #cdnpoli
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