This is a great way to strip the noise away and focus on what's really valuable in an investment decision. These 3 questions force clarity on industry fundamentals, the company's staying power & valuation discipline. Simple to state, but answering them well takes deep conviction.
Spoke to a private equity professional who bought two companies. He said that after years of study, he can boil down every investment thesis to three things:
1. Why does this industry exist and will continue to do so?
2. Why does this company exist and will continue to do so?
3. And at what price is this attractive?