Design has two essential purposes: to create products and services that enrich our lives, and to establish and nurture trust between users and the brands behind them #designedfortrust
One measure of a digital designer is if their work still exists on the Internet 1–, 5–, 10-years from when it launched and if it still looks good and performs well
If you observe a product designer at work their actions might appear loose and fast, but in reality they are engaged in a series of making one decision after another according to a complex process of formulation, selection, and rejection (1/2)
That is, for any given design problem, the formulation of many potential solutions, the selection of the best candidate evaluated according to the governing laws of composition and convention, and rejection of the rest (2/2)
Disney’s first full-length feature, Snow White and the Seven Dwarfs, consisted of approximately 120,000 views (or frames in film lingo) that were drawn and painted by hand by a team of 32 animators.
Luckily, designers have to perform the same amount of work to design apps and websites, rather, we design several key views and rely on code to animate the experience
Design studies are little windows that let you peer into the future of what a design will eventually become. They appear as fragments of a fully resolved design. Yet, they are low stakes and disposable. Tiny trials and errors. Design studies always leave you wanting to see more.