Chief Brand Officer @ Claire’s. Fmr: Gap, TCG, Alo, Nike, Marc Jacobs, Barneys. Founder of @Gofalldigital @psdept
Joined September 2011
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- Following 929
- Followers 1,290
- Likes 9,264
732 Photos and videos
Pinned Tweet
May 18
Honored to share my journey to this brand and the work we are doing to build for next gen girlhood.
May 16
New brand chief Michelle Goad is focusing Claire’s on older tweens as part of her strategy to turn a dusty accessories store into a temple of Gen Alpha girldom. on.wsj.com/4wxBGZV
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28 Dec 2025
The dreamiest ambition to define what the future looks like. 👀
27 Dec 2025
A Call for New Aesthetics: newaesthetics.art.
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13 Dec 2025
My last corporate party before the recession was Marc renting out the Rainbow Room, dressed as a camel toe. I was in my twenties, it was my second week on the job. The 2000’s in nyc fashion just hit different. 😂
10 Dec 2025
When I first started working corporate it was just before the recession and in addition to a family day at the office (which was AMAZING), they used to do an employee only Christmas party at the Ritz Carlton and it was SPECTACULAR. Each ballroom had a different theme and was decorated accordingly. They served sushi and shrimp cocktail and caviar and champagne. Then 2009 happened and the parties were over.
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26 Nov 2025
Excited for this moment. Having built and scaled conversational commerce into a $300M/yr biz-Here’s what I’d love to see next:
- Consumers need to see a feed of other’s shopping requests. It inspires more requests.
- After the request and minimal data is collected 👇
25 Nov 2025
Tested ChatGPT's new Shopping Research feature and I'm pretty impressed.
The UI is adaptive to what you're searching for - it asked me different questions and even organized the results differently when I was looking for "Christmas gift for a 13 year old girl" vs. "best white sneakers for work".
It also asks you to rate products while conducting the search to better refine options (with links and reviews provided) - this makes the wait time more tolerable. And IMO, the results are quite good, with detailed justifications for each product.
This is a big step up from the other products we've seen in this space (ex. Perplexity Shopping) - I'm curious if they double down on building out UI here...
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26 Nov 2025
- Chat will need to enable push notifications, text and email triggers. It’s the only way to capture full shopping intent. We submit ask, close out and do life- you have to drive users back in.
-One request can turn into personal, relevant outbound messages with these wired.
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26 Nov 2025
Many more tactics to go but a good start. 🎯 I expect knowing exactly what you want will drive highest action and as discovery recommendations get better, the higher number of requests per user to increase driving up usage and ultimately ad revenue.
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21 Sep 2025
🎯🎯🎯
12 Nov 2024
Everything good you want in life is on the other side of a single phone call that you’re absolutely terrified to make. You know exactly who it is, and you know exactly what you need to say. But instead you let it haunt you for years.
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28 Aug 2025
This feature…but in commerce 👀
When I was younger, I remember making and swapping mixtapes and CDs for friends. The people around me are how I found so much great new music. And while it’s been a minute since I last made a mixtape 😂 I’ve never stopped sharing music with the people I care about. That sharing has just become a lot easier via Messages on Spotify.
Starting this week, you'll be able to send songs, playlists, podcasts, and audiobooks directly to friends and family, all within the app. I’m excited about what this unlocks. Because when sharing becomes part of the listening experience, discovery becomes more personal, more immediate, and a whole lot easier. Curious to hear what you all think.
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5 Dec 2024
This is a BFD:
The most annoying pain point unsolved by ATT today- bad reception.
Elon finds this wedge and solves it.
Once you build perfect reception which is what Starlink will eventually enable, you can accelerate the consumer adoption of switching from ATT to X powered by Starlink.
X becomes your mobile carrier and all in one super app including a mini App Store world of (flip on an upsell from X premium subscribers to use Starlink’s service to juice adoption) — X is an expensive but interesting telecom customer acquisition strategy vs a media co.
You own the E2E infrastructure of all telecom.
You disintermediate ATT and Apple.
This play is 🍌.
The first Starlink satellite direct to cell phone constellation is now complete.
This will enable unmodified cellphones to have Internet connectivity in remote areas.
Bandwidth per beam is only ~10Mb, but future constellations will be much more capable.
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29 May 2025
Self Portrait invented this space in 2016. Love this one below.
28 May 2025
Sometimes you just know when you're looking at the wedding guest dress of the summer
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8 May 2025
I remember years ago at Nike during our Kaepernick campaign when people were burning shoes and sharing it on social. We brought in a vendor to research impact and turned out the majority of these messages were bots.
The crazy part was this noise impacted our stock price at the time, in a negative way.
Excited for social media to be social again.
7 May 2025
Yes. Been saying this… new wave of social coming in next 12 months as a result
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28 Apr 2025
The latest in influencer deal making: NIL but not like you’ve seen it before. :)
Grateful to share how we’re participating in it with @nytimes
Also fun fact: Alix Earle is reportedly requesting $450K/ story post.
Shouldn’t student athletes get their shot at these media deals as well?
What do you think? Good or bad for student athletes?
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2 Apr 2025
It’s 6:42am and all products on the As Ever homepage are sold out, already.
Love and hate online both work towards driving the almighty traffic and conversion targets.
Go M go. 🚀
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25 Mar 2025
Wow. Meghan has officially entered the influencer affiliate chat.
Congrats to Shop.My
I feel both validated for every woman linking and selling via social online and wow- she’s out here really doing the damn thing.
Welcome back to selling on the internet. ❤️ #MeghanMarkle
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12 Mar 2025
We stopped drinking boba after reading this report. This is so amazing re the fast turn around from insights to action. Impressive.
12 Mar 2025
Exciting PlasticList update:
We were honored to work with @bobaguys to identify and eliminate the sources of BPA contamination, and their teas are now BPA-free!
They have fully transitioned to BPA-free receipt paper, which PlasticList confirmed to be BPA-free through independent lab testing. They have also switched to brown sugar in BPA-free packaging.
We have been impressed with their commitment to get to the bottom of the issue and move fast to remove BPA from their supply chain.
If you want healthy and delicious tea, I highly recommend Boba Guys!
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