Content Marketing for Fintech. Tweeting about Fintech, content marketing, Fintech marketing and cocktails. ๐ฌ๐ง๐ช๐ธ๐ซ๐ท๐ธ
Joined August 2016
- Tweets 5,893
- Following 3,729
- Followers 3,149
- Likes 12,618
1,294 Photos and videos
Pinned Tweet
5 Jul 2023
Wow, what an amazing conference we had yesterday.
Incredible speakers, audience and partners. What a great community of fintech marketers we have. โค๏ธ
Thanks to everyone for coming and @PhilippaArtus @HelenOwenEM for co-organising!
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Araminta Robertson (@mintcstudios) believes that the best keywords come from understanding your customers, but the next best source is salespeople, who interact with customers, resolve issues, and offer valuable insights.
maj.to/42ogJE2
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Araminta Robertson (@mintcstudios) highlights the rising importance of attribution in 2025. As search begins in tools like ChatGPT, tracking conversions becomes trickier. First-party tools are key to understanding user behavior.
maj.to/3ZG9NPC
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20 Dec 2024
Excited for this!
How do you plan your SEO strategy for the coming year?
Thatโs what @DavidBain will discuss with @mintcstudios, @BeckyReflect, and @adrijanavujadin on Wednesday, January 8th, at the brand new time of 2pm (GMT)!
maj.to/3ZG9NPC
ALT Promo image for "What should you include in your 2025 SEO strategy?" with images of David Bain, Araminta Robertson, Becky Simms, and Adrijana Vujadin.
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11 Jul 2024
Was awesome to be on the Superpath podcast! Thanks for having me :)
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16 May 2024
Thanks for having me on!
Araminta Robertson (@mintcstudios) recommends focusing on low volume, high ROI keywords that are high intent terms, easier to rank for, and can drive significant leads and sales compared to higher volume keywords.
maj.to/44ji1PB
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Araminta Robertson (@mintcstudios) shares insights on prioritizing low-volume, high-ROI keywords based on signals like Google Suggest, related keywords, and customer interactions.
maj.to/44ji1PB
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Araminta ๐ธ๐ฒ retweeted
26 Apr 2024
Heeeeeere we go then!
First up: @mintcstudios on content strategy, Ana Llorente Pรฉrez on video, @willwaldronpr on outreach & linkbuilding, Ewelina Westcott on managing data and Lorcan Fearon on ecommerce marketing #brightonSEO brightonseo.com/schedule
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Araminta ๐ธ๐ฒ retweeted
26 Apr 2024
Araminta Robertson @mintcstudios highlights the benefits of creating comparison posts @BrightonSEO
โCustomers are comparing competitorsโ products before purchase more than ever beforeโ. #BrightonSEO
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26 Apr 2024
If you attended my talk at BrightonSEO titled "Yes, you can acquire customers by writing about your competitors", thank you for coming!
Link to the slides: mintcopywritingstudios.com/bโฆ
And join our newsletter here: mintcopywritingstudios.com/nโฆ
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Araminta ๐ธ๐ฒ retweeted
23 Feb 2024
How did @11FS create the industry-leading podcast in #fintech? What have been the biggest benefits...
Great insight from @mintcstudios and @Loella172
mintcopywritingstudios.com/bโฆ
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Araminta ๐ธ๐ฒ retweeted
20 Feb 2024
In this weeks episode of the Internet Marketing Podcast I'm joined by Araminta Robertson @mintcstudios Fiona Brennan aka @EssentialsIndie to discus What is Content Strategy and are you doing it right?
youtube.com/watch?v=QlQwNOpYโฆ
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Araminta ๐ธ๐ฒ retweeted
13 Nov 2023
On the #fintechtalents stage, Araminta Robertson of @The_FMH and @mintcstudios is asking great direct questions to three interesting panellists from @Pleo, Yabie & @io_volt. Interesting insights into growth challenges and what's working and not working for these companies
#FTT23
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22 Sep 2023
I'm honoured to be part of @ChantaalGS's The Heard amazing list of female speakers!
Looking for a female speaker for your next fintech event? You need to check out The Heard: the-heard.co.uk/
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14 Jul 2023
Fun day recording videos for @InformaConnect on fintech content marketing.
Videos should be live on their platform in a couple of weeks!
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12 Jul 2023
If youโre interested in innovation, this is a great book to read.
@MazzucatoM offers a great counter argument to the โinnovation always comes from private companiesโ belief.
In fact, thereโs plenty of examples of government driving innovation (GPS, the internet, etc)
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5 Jul 2023
Wow, what an amazing conference we had yesterday.
Incredible speakers, audience and partners. What a great community of fintech marketers we have. โค๏ธ
Thanks to everyone for coming and @PhilippaArtus @HelenOwenEM for co-organising!
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5 Jul 2023
Itโs our first conference and the feedback was overwhelmingly positive.
100 people and the room was packed!
Someone even said it was one of the best conferences theyโd been to, and that means a lot.
Which also meansโฆ there will most definitely be another one next year ๐
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5 Jul 2023
Iโm very bullish on fintech marketing.
I believe weโll see marketing finally take part in more fintech conversations, and Iโm so excited for that.
And nowโฆ Iโm going to spend the rest of the week recovering! ๐
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