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Simon Daniels @mktgopsguy

Marketing Operations thought curation: People/Process/Data/Technology/Analytics. Forrester analyst. Views own, no endorsements should be inferred.

Joined July 2009
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Simon Daniels@mktgopsguy
2 Dec 2024
#Revops teams have a crucial role to play to ensure the entire revenue ecosystem works together when selecting data providers. Three approaches present themselves buff.ly/4fU7bo9 to bring this about!
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Agenda for @Forrester B2B Summit North America 2025 is live! We're also accepting nominations for our 2025 B2B Return On Integration (ROI) Honors and B2B Programs Of The Year (POY) Awards buff.ly/3pqrG3D. Speakers, session topics, keynote events, & award details here…
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Following another successful Forrester B2B Summit EMEA, here's my round-up of #RevenueOperations hot topics from our 1on1 conversations with delegates buff.ly/48SaSs1. What would you have asked?!
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It's @Forrester Predictions time and here's a round-up of what we think is in store in 2025 for B2B Marketing buff.ly/409RTqo - GenAI As A Growth Driver Will Put B2B Executives To The Test .
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Take a look at my round-up of round-ups for #ForrB2BSummit that has kicked-off in London today buff.ly/3XSR0zL. Still time to join us in person or online! buff.ly/4dASILN
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#GenAI brings new capabilities to evolve #B2B personalization into contextual interactions says @Forrester analyst @jjhnsn. Check out her latest blog buff.ly/4djDfQe with 7 strategic & practical ways to use genAI to deliver more impactful personalization.
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At #ForrB2BSummit it’s not all about sitting in darkened rooms listening to people telling you what to do! @nbriggsB2B outlines all the interactive sessions in London this year buff.ly/3TuSheM that will help embed some of the concepts we’ll be introducing on stage.
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Really interesting discussion in the latest episode of the @Forrester What It Means podcast on the world of passwordless authentication using emerging technologies like passkeys and biometrics. forrester.com/what-it-means/…

How Close Are We To Killing Passwords?

Explore the shift to passwordless authentication and learn best practices for transitioning with insights from analysts Andras Cser and Geoff Cairns.

forrester.com
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Learn more about the winners of the @Forrester B2B Return On Integration Honor And Program Of The Year Awards For EMEA buff.ly/3MFpWii and join me at #ForrB2BSummit in London next month where I will be presenting the awards to the deserving winners!
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Excited to be speaking at @AntiConMedia on Thur Oct 17 in London. I'll be talking about moving beyond org charts & job titles in #revops to adopting a high-performance operating model. Claim your complimentary pass to #AntiCon at buff.ly/3TrP53w and I'll see you there!
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Here's a quick round-up of the keynote sessions at @Forrester #ForrB2BSummit that comes to London next month buff.ly/3XCgbHJ. And following last year's 80s synth-pop themed session that yours truly co-presented, this year we turn to a popular 80s TV show… Don't miss out!
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It's my privilege to present the @Forrester 2024 B2B Return on Integration Honors & B2B Program of the Year awards at #ForrB2BSummit in London next month buff.ly/3XkztA1 Join us in person or virtually to find out about the fantastic work the winners have been doing!
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Find out what’s in store at next month’s @Forrester B2B Summit EMEA in this round-up from @nbriggsB2B. buff.ly/3B1bG0v #forrb2bsummit
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My colleague @nbriggsB2B examines whether the term GTM is here to stay or just a new name for an old thing… buff.ly/3YLI3ub
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When @forrester created its generative AI tool, Izola, we learned some very valuable lessons. Here our CEO @gcolony discusses five that help leaders on their own genAI journeys. forrester.com/blogs/the-ceos…

The CEO’s Guide To Building Generative AI

Building our generative AI tool Izola taught us some very valuable lessons. Here are five that may help you on your own genAI journey.

forrester.com
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It's easy for #Revops to put all their focus on ensuring revenue teams are fully Gen AI enabled at the expense of their own adoption. In our latest blog buff.ly/3YmNpLZ @ktlinford & I outline opportunities for Revops teams to embrace AI and boost their own efficiency.
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Among the findings from the @Forrester State Of B2B Events Survey my colleague @conradmills reveals that data & technology are key priorities for event leaders buff.ly/4cE9rOY, highlighting the role that #revops must play in ensuring the success of this crucial tactic.
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Oracle Exits The Advertising Business buff.ly/3RT0cBO explains Forrester's @sliuf.
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What HubSpot’s LinkedIn integration means for the future of sales and marketing buff.ly/3VOtLpp says @alischwanke via @martechismktg.
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My colleague @BrettKahnke has been thinking about #dataquality recently and making predictions about the challenges #B2B marketers face in his latest blog post buff.ly/3XGXAuA. Must read content for anyone dealing with B2B marketing data!
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