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Michael S. La Kier @mlakier

Building Marketing Digital and Physical Brands | #DigitalMarketing #Food #Marketing | | Former @USAToday @CocaCola @UTAustin

Joined January 2009
  • Tweets 7,281
  • Following 2,561
  • Followers 2,900
3,435 Photos and videos
Unlocking growth with Deep Research: A new era for #CPG and #retail buff.ly/RVa0ntU
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Michael S. La Kier retweeted
Response Media@response_media
11 Dec 2024
NEW WHITE PAPER: Future-Proof Your #CPG #Marketing #Strategy hubs.ly/Q02-Rkls0
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Online #Privacy and Other Areas Where #SupremeCourt Rulings Could Reshape #Marketing Regulation on.wsj.com/3A1pAzd
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How #Apple Intelligence’s #Privacy Stacks Up Against Android’s ‘Hybrid #AI’ bit.ly/3zHYQ6H
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7 ways #brand #marketers can overcome global #privacy laws bit.ly/3LgOqhc
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7 Top #AI #Marketing Trends (2024): What’s Hot and Worth Watching - @eweeknews bit.ly/3XTDWM5
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Considerations for children's #privacy, safety in #AI-generated #marketing bit.ly/4eGzxSB
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What Are the Top Issues for #CMOs at #CannesLions This Year? - WSJ bit.ly/3xk70Sd
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Mmm. Who doesn’t like to get your grill on? Checkout these #recipes for your next #summer cookout. iga.com/shopper-solutions/yo…
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#Data #Privacy in the Age of #GenAI bit.ly/3KqSgnf
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How #marketers are adapting to the new realities of #data #privacy - @Digiday bit.ly/3yLxEDS

How marketers are adapting to the new realities of data privacy

Dave Taylor, Chief Product Officer, Alliant Recent legislation across several states signals a significant shift in the marketing and data privacy landscapes. As of May 2024, 17 U.S. states have...

digiday.com
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Michael S. La Kier retweeted
Response Media@response_media
29 Apr 2024
Neither Google’s announcement this week nor other delays will alter the fundamental reality: Time is of the essence to find, create and solidify solutions that no longer rely on third-party cookies. #Data #Marketing #CookielessFuture hubs.ly/Q02vfQ730
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Trouble-Free Shopping Is A Top #Brand #Loyalty Driver - @MediaPost bit.ly/49WBUxb
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Consumer neurotechnology is booming. But wait! Many consumer devices are unlikely to include any protections or restrictions around how companies can employ or sell a user’s neural data, according to @neuro_rights bit.ly/446yiY5
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Michael S. La Kier retweeted
Response Media@response_media
17 Apr 2024
Personalized #Emails Are Key to Winning Persuadable Shoppers’ #Loyalty - @pymnts hubs.ly/Q02sN3Qb0

Personalized Emails Are Key to Winning Persuadable Shoppers’ Loyalty | PYMNTS.com

When it comes to winning the loyalty of shoppers who can be persuaded by personalized offers, PYMNTS Intelligence research reveals, email proves to be a

pymnts.com
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Michael S. La Kier retweeted
Response Media@response_media
8 Apr 2024
Slow-Time #Data: #Brands Are Having Trouble Tracking Customer Behavior - @MediaPost @GoAcoustic @Forrester bit.ly/4cObxvM
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#AI-Driven #Marketing: The Secret to Personalization Without #Privacy Worries bit.ly/4d0kClF

Crafting Personalized Marketing Experiences for the Privacy-Conscious Consumer

How can marketers continue to deliver on their audiences’ expectation for personalized experiences, while also meeting their needs for increased data privacy?

cmswire.com
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Why #data quality is critical for #marketing in the age of #GenAI bit.ly/3Jt8FHD
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Strengthen Customer Retention #Data And Engagement With Behavioral #Data - @GoAcoustic @Forrester @MediaPost bit.ly/4aqdGfC
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Michael S. La Kier retweeted
Response Media@response_media
2 Apr 2024
#CPG #Brands Will Reshape #Marketing Strategies In 2024 | @walterfloeb via @Forbes hubs.ly/Q02rfvzt0
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