Founded by Nikunj Biyani & #RanveerSingh, SUPERYOU is on a mission—to make protein simple & inspire people to live their best life. We created a big, bold #brandidentity that celebrates the audacious desire to live without barriers & standout in offline online retail. #superyou
Thrilled to announce that I get to be #proudlyweird and dissect work at this year's @Kyoorius Design Awards as part of the Design Jury. What more could a girl want :)
It's been a packed year! Catching up with project updates from earlier this year—starting off with champions at @leadschoolindia upgrading schools across India to unleash a new world of opportunities for young minds.
#brandidentity#edtech#unicorn#startupindia
LEAD to Launch: The new #brandidentity for @leadschoolindia expresses its confidence in the propulsive power of high-quality school education, at the onset of a growth phase that saw the organisation expand its schools network & reach unicorn status.
tinyurl.com/3rrsk7kp
Gamak Ghar—Watched this jewel of a film last night. Gently unfolds the melancholy of the house… through an almost detached chronicle of its people, meditative shots of built spaces & surroundings, and vivid everyday soundscapes.
The heart is full.
New Work 📣 The men’s inner-wear segment in India, has been stagnant for long. The new @DixcyScott#brandidentity challenges this status quo as a response to changing consumer aspirations & the brand’s ambition to grow with stronger differentiation.
Read: tinyurl.com/4db5ys54
And that’s when I think of this project, I see a bold brand. Boldness with purpose. Breaking away from the category codes to build new codes. Not disruptive, but relevant.
Will not do homework through the day; but will make beautiful things way past bedtime—Oh the enviable aimlessness of summer holidays.
(Also who knew you could project flowers with a flashlight and plastic bottle!)
I like hard-working identity systems and I cannot lie :) Meet the new @ETMONEY brand identity system that integrates seamlessly across experiences to build an own-able story of growth!
I hit pause on my #36daysoftypeinverse when the second wave hit last year. Because I just couldn’t. Today seemed like a good day to pick it up. #adjectivelyspeaking