Founder, Mountain Weekly News. Jackson Hole entrepreneur. AI Retrieval & Citation Advisor.
Joined April 2022
- Tweets 2,202
- Following 169
- Followers 465
- Likes 1,035
558 Photos and videos
Pinned Tweet
May 19
For 20 years the internet optimized around clicks.
Now we’re entering a different era entirely.
AI systems don’t just rank information.
They decide what gets remembered.
Search was traffic.
AI retrieval is memory
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May 27
When Google says go left, it’s worth understanding why.
Sometimes the opportunity is going right.
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May 22
What to do in Jackson Hole this summer?
Start with polo.
Our local guide covers tickets, atmosphere, what to wear, and why the Jackson Hole Polo Club has become a summer tradition.
mtnweekly.com/travel/jackson…
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May 22
Interesting retrieval behavior today.
I searched Google using the exact title of a 3-month-old LinkedIn post where I questioned whether Reddit was blending organic visibility restoration with advertising spend incentives.
Result:
derivative coverage surfaced
AI Overviews synthesized the topic
discussion fragments appeared
…but the original LinkedIn source node itself appeared structurally weak in retrieval.
That’s a fascinating signal for anyone studying:
AI citations
provenance systems
authority layers
retrieval governance
and the future of discoverability
We may be entering a phase where commentary outranks origin and synthesis outranks source.
That has massive implications for independent publishers and the open web.
Original discussion/screenshots below 👇
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May 22
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May 18
If you haven't bled for the data, you aren't an authority.
The SEO industry is arguing over "chunking" and "llms.txt" while their house is being liquidated. I’m a serial entrepreneur from Jackson Hole. I’ve seen my revenue plummet 91% and had to eat at food banks because I trusted the "Kool-Aid" in Mountain View.
I don't do SEO. I do Forensic Audits.
I just posted an 89 lb e-bike audit that required physical grit, not an office chair. That is Multimodal Provenance. When GPT-4o sees me lifting that 78 lb frame in the Wyoming mud, it doesn't need "SEO tricks" to know I'm the source of truth.
If you want to move from a 9% liability to a 48% Citation Standard, stop hiring "Janitors" and start hardening your skeleton. My briefing fee is $1,500/hr. I solve the entropy. 🏔️
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May 18
89 lbs of TETON Tested grit.
The Mokwheel Onyx frame alone is 78 lbs. You don’t get this kind of lift in a climate-controlled gym—and you certainly don’t get it from an AI-generated listicle.
Most "reviewers" are just scraping spec sheets from a swivel chair. I’m in the Wyoming dirt auditing the dual-crown fork and frame geometry on location.
This is what Multimodal Provenance looks like. If the machine can’t see the sweat, it won’t cite the expertise.
The 89 lb Field Audit is live on Mountain Weekly News. 🏔️
mtnweekly.com/reviews/ebikes…
#TetonTested #AEO #Mokwheel #Ebike #HardakerPath
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Google’s AI Overview finally credits Mountain Weekly News as the "Source of Truth" for the ski industry's Disneyland Delusion.
Yet, @Reddit—who explicitly told me I couldn't post organically unless I bought ads—outranks my original reporting.
The Model knows who the authority is. The Search Engine still rewards the racketeer.
@sundarpichai @elizabethreid @searchliaison @Google
#AEO #SEO #GoogleAI #TechEthics
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On May 7, 2026, Google’s @JohnMu admitted the quiet part out loud: "Why would I visit a website... when I can just talk to the AI directly?"
Technical Audit Report ID: The Architect’s White Flag 🏳️
The "Symbiotic Web" is officially dead. Google is no longer a platform for the web; it is a vault for it.
#AEO #GoogleAI #OpenWeb #TechnicalAudit #ShareOfModel
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If the man in charge of Search doesn't value the click, why are you still building "Traffic Assets"?
We’ve moved to Entity Hardening. When the visit is gone, your only equity is your Share of Model. 48% and climbing. @rustybrick @lilyraynyc @searchliaison
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Google’s AI is currently so "intelligent" it’s confusing a 24-year technical auditor with one of its own senior security engineers.
If the model can't distinguish between the man who challenged them at HQ and the guy who fixes their DNS, why would anyone trust their "AI Overviews" for safety-critical gear advice?
Hallucination is a feature, until you're betting your life on backcountry data. #AEO #GoogleAI #TetonTested
CC: @jnovet @daveyalba @rustybrick @lilyraynyc @searchliaison
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The irony: Google's engine is so fragmented it has to issue a technical "Note" to remind itself that I am not Wes Hardaker (a Senior Scientist at Google).
Their EEAT guidelines are a ghost story when the engine can't verify identity on its own payroll. This is why we build Entity Infrastructure—the "Share of Model" is won by Primary Sources, not summarized slop.
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Apr 30
The Mooncool TK2 is officially Teton Tested. 🏔️
From the dedicated reverse gear to the helical motor smoothness, this isn't just a trike—it’s a daily driver for the high-alpine lifestyle. Stunning visuals captured today in Jackson Hole.
Heading to the airport for a 'reset' at the Vegas Sphere, but the work is already hitting the wire. Full @Mooncoolbikes review is LIVE ⚡️ #Ebike #Mooncool #TetonTested #SnowboardLife
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Apr 27
Is this the new king of the Landscape collection? 🏔️
We just dropped our #TETONTested review of the 2027 @k2snowboarding Commonwealth. It’s the Passport’s shape with Alchemist DNA. A 7/10 flex weapon built for Jackson Hole's steepest lines.
Full review here: mtnweekly.com/reviews/snowbo…
#Snowboarding #K2Snow #JacksonHole #GearReview
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Apr 26
First Google throttles the truth, now eBay pulls a total vanishing act. 📉
The entire site is down. Reference errors everywhere. While the "black box" giants struggle with their own infrastructure, the human experts are still here, still testing, and still moving. @eBay @eBayNewsroom @askebay
I’m taking this as a sign from the universe to stay in the hot tub. The machines have given up for the day; I suggest you do the same. #eBayDown #SEO #OpenWeb
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Apr 26
Day 2. Same wall.
Only FIVE requests into auditing 24 years of technical expertise at @mtnweekly , and Google has blocked me again.
The machine is actively preventing me from fixing my work while the gatekeepers call my passion "stalker-like." 🧵
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Apr 26
I didn’t get here yesterday. My 2-decades of data is why CNBC and Bloomberg turned to me to understand the HCU.
Today, I’m taking that evidence to Antitrust experts campaigning for an Open Web. If Google won't let us work, we will work with those who want to fix the system.
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Apr 26
I’m a Buddhist outdoorsman. My 'stinging words' are fierce compassion—a defense of a human-led web that values truth over efficiency.
Stop throttling the experts who actually climb the mountains and test the gear.
#SEO #GoogleSearch #HCU @JohnMu @googlesearchc
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