While social isn’t going away, how journalists use it is changing. Muck Rack’s State of Journalism report highlights a few key shifts: 1️⃣ Fewer journalists rely on social for reporting (down to 21%) 2️⃣ But it remains critical for promotion (45%) 3️⃣ Platform value is shifting — LinkedIn is gaining trust, while others are losing ground 4️⃣ Safety concerns are shaping how journalists show up and engage online Social is becoming less about sourcing stories for journalists and more about promotion. Question for journalists: how are you thinking about social media today? Let us know in the comments 👇

Love podcasts? 🎙️ They’ve become a huge part of how people talk about brands, but not always easy to track. Muck Rack customers can now monitor podcast coverage, set up Trackers and Alerts and listen to exact mentions with full transcript context, all within the same platform. With 2M podcasts monitored and 65,000 with English-searchable transcripts, you can track the shows that matter most, from small, high-impact podcasts to popular shows. Learn more: bit.ly/4e3Ias6

A packed day of ideas, insight, and industry debate closes at the 2026 #AMECSummit as Johna Burke @gojohnab and @RainaLazarova thank delegates, partners, and sponsors, and officially move the Summit into tonight’s “Shades of Green or Green with Envy” Gala Dinner.

Are AI answers shaped by earned media? Yes, and it’s not new. Our May 2026 “What Is AI Reading?” research reinforces a pattern we’ve now seen across three reports – AI systems rely on earned media over paid content. Based on analysis of 25M links, earned media accounts for 84% of all citations, including journalism, academic research, government sources, encyclopedic sites and third-party corporate content. Each LLM also has its own citing habits. ChatGPT cites sources in 96% of responses, Gemini cites in 82% and Claude is the most selective, citing in just 55% of responses. Journalism citations span 20,000 outlets, with one standout: @axios appears in ChatGPT’s top three cited domains across 13 of 17 industries. It’s the only outlet to rank that consistently across providers. As AI-generated answers continue to replace traditional search results, comms and marketing leaders are under increasing pressure to understand and act on this shift. This report gives you the insights to do both. Read the full report: bit.ly/48PsRQR

Strong media relationships and measurable impact are at the core of modern PR. That’s why we partner with Muck Rack — a platform built to help communicators connect, measure and lead with data. Explore partnership opportunities: prsa.org/partner #PRSA #PartnerWeek

🧠📊 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗜𝘀 𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴. 𝗦𝗼 𝗜𝘀 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 As Headline Sponsor of the 2026 #AMECSummit, @muckrack continues to play a central role in shaping how the industry understands and advances measurement.

It’s time to say bye to Boolean 👋 Today, Muck Rack introduces Curation Engine, a new AI-powered capability designed to move beyond traditional Boolean search and redefines how PR teams monitor and measure media coverage. Built directly into Coverage Reports, Curation Engine requires fewer manual edits than a report fed by traditional Boolean searches. It automatically evaluates and enriches incoming coverage, making advanced media intelligence more accessible, actionable and efficient. Curation Engine is powered by AI that is trained and refined by Muck Rack’s award-winning Media Intelligence team. Read more details here: bit.ly/3P3hkqsbit.ly/3P3hkqs

📢 Calling all #journalists 📢 Are you looking for work? Check out a few current positions in the industry and head over to our job board for more: bit.ly/3zaW5er 1️⃣ @Bloomberg (London England, Onsite) - Senior Editor, Bloomberg Weekend: bit.ly/3O2dEVB 2️⃣ World Politics View (New York NY, Remote) - Assistant Editor: bit.ly/4cqCmHm 3️⃣ The Sacramento Bee (Sacramento CA, Onsite) - Sacramento Farm-to-Fork Reporter: bit.ly/4sE8rkV 4️⃣ Key Biscayne Independent (Key Biscayne FL, Onsite) - Senior Editor/Reporter: bit.ly/4cEJwZH 5️⃣ Oregon Public Broadcasting (Portland OR, Onsite) - Multimedia Journalist: bit.ly/4elk78A

📢 Calling all #journalists 📢 Are you looking for work? Check out a few current positions in the industry and head over to our job board for more: bit.ly/3zaW5er 1️⃣ The Wall Street Journal (New York NY, Onsite) - Reporter, Investing and Markets: bit.ly/47cQuCg 2️⃣ The Atlantic (Washington DC, Onsite) - Senior Editor (Supervisory): bit.ly/3Pt3JIO 3️⃣ Bell Media (Alberta Calgary, Onsite) - Multi Media Journalist: bit.ly/4bMs2ZR 4️⃣ Forbes (Remote) - Staff Writer, Careers: bit.ly/47eQgdU 5️⃣ USA TODAY (Remote) - High School Sports Reporter: bit.ly/47m9VbQ 6️⃣ The New York Times (Louisiana MS, Onsite) - Reporter Fellow, Local Investigations: bit.ly/4rQQI9x 7️⃣ CNBC (San Francisco CA, Hybrid) - Technology Editor, CNBC: bit.ly/4rQOVB6

AI is changing PR, and we're changing how we use AI? What is the state of #AI in #PR? Can't wait to talk w/ @muckrack's @lindazebian about its State of AI in PR Report on #LetsTalkPRandMore. Listen live Mon March 23 on WRHU-FM; download podcast (info in pix) #publicrelations

Muck Rack’s 2026 State of Journalism report is here! 🗞️ Disinformation and lack of funding remain the top concerns, while AI adoption has reached 82% and concern about unchecked AI continues to rise. Download now: bit.ly/3Nq5uGc

We’ve updated our journalists page 📝 See what’s new and make the most of your Muck Rack profile: bit.ly/4sfWXoe

AI answers are becoming the new front page of discovery. 🔍 Today, Muck Rack is launching AI Visibility Badges, a new way for PR and comms teams to easily see which journalists and media outlets are most frequently cited in AI-generated answers. Powered by 15 million AI response citations from Muck Rack’s Generative Pulse data, AI Visibility Badges are embedded directly into core Muck Rack workflows. That means teams can factor AI visibility into research, media list building and pitching. Learn more about how it works: bit.ly/3MY7rta

📢 Calling all #journalists 📢 Are you looking for work? Check out a few current positions in the industry and head over to our job board for more: bit.ly/3zaW5er 1️⃣ Kearney Hub (Kearney IL, Onsite) - Sports Reporter: bit.ly/46hRx37 2️⃣ The Seattle Times (Seattle WA, Onsite) - Data Visualization Journalist: bit.ly/4c429Gu 3️⃣ Civic News Company (Remote) - Chicago Reporter, Chalkbeat: bit.ly/4qwQnbz 4️⃣ Indiana Capital Chronicle (Indianapolis IN, Onsite) - Reporter, Indiana Capital Chronicle: bit.ly/3ZKEnb9 5️⃣ WTLV WJXX-TV (Jacksonville FL, Onsite) - Multiskilled Journalist: bit.ly/4tcu8dp

Meet Media List Agent, Muck Rack’s first AI agent designed to help PR and comms teams improve pitch performance while protecting your brand’s reputation. Curious how AI agents actually fit into PR workflows? Read more: bit.ly/3ZbN5iz

The season has officially begun 👀✨ Fresh strategies, bold moves and just enough intrigue to keep things interesting. Here’s to a strong start to the year and may your stories be the ones everyone’s talking about.

AI use is growing in newsrooms, but journalists are still figuring out what belongs in the workflow and what doesn’t. 🗞️ We spoke with three journalists about how they’re using AI, what excites them and their concerns heading into 2026. 🔗 bit.ly/4qwTeln

Our State of AI in PR 2026 report shows that AI adoption is at its peak, with 76% of PR pros now using generative AI and organizations rapidly formalizing how it’s used. More than half of PR pros say their company has an AI use policy and three out of four now pay for at least one AI tool. But the data also shows nuance, with most PR pros still wanting humans firmly in the loop. This report offers a clear view into how AI is shaping PR workflows today and what teams should be preparing for next. Read the full report: bit.ly/4bAEvkK

Happy holidays from all of us at Muck Rack ❄️ Wishing our community a joyful season and a bright year ahead!

🔎 Meet the Top AI-Cited Journalists of 2025 🔎 As AI becomes a bigger part of how people discover brands, certain journalists are shaping the way large language models interpret today’s media landscape. Using insights from Generative Pulse by Muck Rack, we identified the journalists most frequently cited in AI outputs along with the beats and stories driving their visibility. This year’s list includes leaders in tech, policy, service journalism, consumer reporting and more, including: • Henry Blodget (@hblodget), Regenerator • George Winslow, TV Tech • Emma Roth (@emroth08) & Jess Weatherbed (@Zombie_Wretch), @Verge • James Willcox (@JamesKWill), @ConsumerReports • Mili Godio (@mgodio12), NBC Select (@NBCNews) • Daniel Bortz (@DanielBortz), @AARP • David Shepardson (@davidshepardson), @Reuters • Quentyn Kennemer (@QuentynLamar), @ConsumerReports • Stefani Sassos (@StefaniSassos), @goodhousemag Explore their recent work and see what topics AI is surfacing most. Read the full list on our blog: bit.ly/4oLRcwa