Excited to share our top-to-bottom rebrand for AI brand language leader, Jacquard. Featuring new name, strategy, identity, sonic branding, tone of voice, website & launch. We distilled what Jacquard does and why it matters into a single-minded strategic idea: Resonate Everywhere.

New work for Runa—the purpose-built payment network for new kinds of digital money. Connecting over 1bn people with 1000s of brands and payment types—empowering businesses to pay anyone, anywhere, instantly. Summed up and brought to life with the unifying brand idea: Value Freed.

Finance to flourish — our rebrand for leading African finance brand, Baobab. Serving almost half a million customers over 7 countries, Baobab provides low interest loans, payments, savings, and insurance to underserved entrepreneurs and small businesses.

New work. In 2023 DeepMind and the Brain team from Google Research joined forces to become Google DeepMind. Created in collaboration with Google DeepMind, Google Brand Studio EMEA, and Berlin-based @someformstudio, the new brand is accessible, engaging, lightweight, and positive.

Brite Rebrand by @multiadaptor

So long, 2023! It was a year of ups and downs, but we’re proud of the work we made and grateful to everyone we worked with. From all of our clients to all the Multi-team past and present who helped create the projects in our end-of-year round-up—cheers! Here’s to the year ahead🎉

More from our Entrepreneur First rebrand as it continues to be rolled out across touchpoints. A bold, flexible logo, brutal typography, clashing colours, and lo-fi image treatment, form an uncompromising and unmissable identity. Find out more: join_ef.com/about

New brand for Vurvey—a platform helping brands improve product development. It lets consumers record video surveys and feedback on products to make them better. The identity is designed to reflect the offer and experience. Alive with human insight, and truly digital.

For the past 6 months we’ve been busy creating more contract magic with our friends at @oneflowcom. Inspired by the idea of ‘friction to flow’, we created 3 short films featuring ‘contract legends’ conquering common contract monsters (with a little help from Oneflow, of course).

New brand for French property investment platform, Beanstock. Empowering young professionals to choose property as the smart and secure way to invest their money. Crisp, bright, approachable — the brand makes investment accessible to all. See more at instagram.com/multiadaptor

Oneflow Rebrand by @multiadaptor

New work for @join_ef — stripped back, unmissable, bold, urgent, direct. Entrepreneur First exists to amplify the potential of exceptional individuals, by investing in future founders to build globally significant companies, from scratch. Find out more: joinef.com/about

Yapily is at the forefront of a financial revolution. Building technology that unlocks the limitless opportunities of open banking for their clients and partners, enabling them to think bigger, push further, and go beyond. Full case study on our website—multiadaptor.com/yapily

Delighted to share that we won gold at the Transform Awards last night for our Oneflow rebrand 🎉 We’re excited to continue working together and can’t wait to share more magic soon! ✨ Huge thanks to the brilliant @oneflowcom and everyone we collaborated with on the project!

A quick spin through some of our work in 2022 (including a couple of sneak peeks of upcoming case studies)… big thanks to everyone that we worked with along the way 🙏