I think this is worth some nuance.
In recent history, many companies have employed 'product designers' whose primary activity and output has been the creation of software interface facsimiles, e.g. mockups in a drawing tool like Figma.
Those making mockups have of course been doing more than just that, to varying extents leading or more commonly participating in the process of deciding what to build and why. But there was value in that tangible output itself.
I think
@gokulr is directionally correct that the role of someone whose primary output is the creating of an interface mockup is quickly disappearing.
But the role of someone who figures out what needs to exist, why, how it should work, how it should should be positioned, differentiated and made memorable has never been more in demand.
I speak with founders on a near weekly basis (many of them in Gokul's own portfolio) desperate for this kind of person.
His conclusions though I agree with almost entirely:
there will always be an opportunity to specialize in the creation of visual interfaces, but more broadly most product designers who want to be employees (totally fine) should take on more responsibilities that have historically been done by PMs or Engineers, to varying degrees.
From my POV, this is just what a product designer is and what we should have been doing the whole time, but that's another post.
DESIGN: THE FIRST AI CASUALTY
I'm increasingly sure that 2026 signals the end of product design as a full-fledged stand-alone function within companies. If so, it will be the first role / function to be eliminated by AI on a go-forward basis.
Instead of hiring FT designers, startups are hiring / will hire design consultants to create a design system that the founder likes (this takes a few weeks max). Once the design system is finalized, PM/Eng feed it into their AI tool of choice to generate prototypes. The design system is refreshed annually by the same consultant.
Larger companies will likely not backfill design roles and will do some targeted attrition to reduce the design department to 20% the size it is today.
If you're a designer, I think you have two choices:
1. Become an entrepreneur: Start a design agency and become the go-to resource for design systems for startups and even larger companies. This can be a good recurring revenue business.
2. Become a builder: Add PM/Eng responsibilities to become a product builder.
Would suggest you embrace this proactively vs waiting for the other shoe to drop.
I'm really sorry about this - some of my best friends and the people I admire most and have learnt the most from are designers - but it seems inevitable.