Editor of CMO Today at The Wall Street Journal. Let's go Knicks.
Joined April 2008
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125 Photos and videos
Sprite is coming back to the NBA wsj.com/cmo-today/cokes-spri… via @WSJ
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Nat Ives retweeted
Feb 8
A fake headline is circulating on X that falsely claims to be my reporting. I did not write that story, and neither I nor Ad Age has published a piece saying OpenAI changed its Super Bowl ad.
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Dos Equis turns to a familiar face to revive lagging beer sales wsj.com/articles/dos-equis-b… via @WSJ
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Ronald McDonald and other protected characters have already appeared in user videos on Sora 2. Now OpenAI wants brands to voluntarily upload their mascots. on.wsj.com/3XgKmmN
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For years advertisers haven’t known how the biggest digital auctions actually work. Industry players want to finally change that. on.wsj.com/4h74RMc
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Nat Ives retweeted
11 Sep 2025
SCOOP: Paramount Skydance is preparing a majority cash bid for Warner Bros. Discovery that is backed by the Ellison family, according to people familiar with the situation wsj.com/business/media/param… via @WSJ
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David wants to make clear how much protein its bars have. So it started selling frozen cod.
on.wsj.com/454EPna
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Some brands go dark as political advertising surges. Others try new tactics. wsj.com/articles/election-co…
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and sometimes it gets tampons stocked in the freezer aisle
Sometimes gin in a gas can and tampons in an ice-cream tub just makes sense on.wsj.com/3UiyHTE
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Lots of theories about why gum fell out of fashion in this @DollyDeighton piece. I just know my mother, who banned us from chewing gum, would be thrilled wsj.com/articles/gum-sales-p…
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Klarna CMO credits AI in the pursuit of “brutal“ efficiency, but says marketing costs could rise again wsj.com/articles/klarna-mark… via @WSJ
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Nat Ives retweeted
28 May 2024
Exclusive: PayPal knows what you buy, and it wants to use that data to sell ads on.wsj.com/451xqof on.wsj.com/451xqof
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E.l.f. Beauty is cutting against the grain by increasing marketing as a share of net sales on.wsj.com/3ysJtyq
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Why marketers are telling people to touch grass on.wsj.com/4auNi3B
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An erotic bovine. A new name that means...what? Minor League and amateur baseball teams are increasingly out in left field when branding. ‘We did want an air of sensuality.’ wsj.com/lifestyle/when-did-m… via @WSJ
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Nat Ives retweeted
1 May 2024
AI has the potential to remake or wreck the creative industries, depending on who you ask. For one group—stock photographers—the writing is already on the wall, and it's not pretty. wsj.com/articles/the-last-st…
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Nat Ives retweeted
1 May 2024
Personal news: Earlier this week, I started a new job at The Wall Street Journal covering sustainability. I'll be reporting on climate, agriculture, and the energy transition for WSJ Pro Sustainable Business.
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"Distracted boyfriend" photographer says AI can't match humans' artistry. Other stock photographers predict doom wsj.com/articles/the-last-st… by @DollyDeighton
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“Highlighting a group of publishers and saying ‘MFA is bad’ is where we take issue,” says one publisher of sites branded as “made for advertising”—the ad industry’s latest public enemy No. 1
on.wsj.com/4arKRzu
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Gen AI has gripped the ad industry. Too bad consumers hate the look
wsj.com/articles/how-the-ad-…
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