What you follow affects how you lead. Married. Father of 4. Engineering Director @automattic. Adventure is life.
Joined March 2007
- Tweets 4,095
- Following 269
- Followers 681
- Likes 640
205 Photos and videos
Darren Ethier retweeted
Jun 8
WooCommerce 10.9 is ready for beta testing. 10.9 features performance enhancements, UI improvements, and new features like transactional email logging. The official release is scheduled for June 23, 2026. buff.ly/Vv4svGx
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Darren Ethier retweeted
Jun 1
We’re in! 🔒The internet should be safe for everyone, especially kids. That's why Automattic is officially joining the Tech Coalition–60-plus companies united against online child exploitation.
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Jun 2
The refreshed WP mercentile store is pretty slick! I love the aesthetic.
mercantile.wordpress.org/
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Jun 1
Outcome from my #radicalspeedmonth work, it was a fun one. developer.woocommerce.com/20…
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May 23
I agree!
May 21
Color swatches coming to Woo core.
(I may be biased but I think the Woo team has been killing Radical Speed Month by hitting so many good, long-standing feature requests).
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Darren Ethier retweeted
May 22
@aljullu added swatches to Add to Cart Options block at the end of #radicalspeedmonth
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May 23
One important component in various things we are doing as a part of making WooCommerce releases more reliable. It's difficult, but needed.
developer.woocommerce.com/20…
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Darren Ethier retweeted
WordPress 7 is out! Congratulations to everyone that contributed to this release. It takes a village.
May 20
WordPress 7.0 “Armstrong” is here. 🎷
This major release introduces foundational AI tools, a refreshed admin experience, expanded design controls, new blocks, and powerful developer APIs.
Explore what’s new, update when you’re ready, and start building with WordPress 7.0 today. wordpress.org/news/2026/05/w…
ALT Record sleeve with record peeking out. The graphics on the sleeve say WordPress 7.0, Armstrong.
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Darren Ethier retweeted
May 19
Did someone say “bulk editing”? 👀
As the last part of the new Product Management POC, we’ve been exploring how bulk editing should work inside the quick edit experience:
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Darren Ethier retweeted
May 14
New experiment: WordPress Site Generator 🤖
github.com/chubes4/wp-site-g…
Fully autonomous 4 agent loop generating Playground Blueprints for WooCommerce and WordPress sites at scale from static HTML
1. Idea Generator - Posts ideas as GitHub issues
2. Designer - Creates website design specs from GitHub issues
3. Static Site Generator - Generates static HTML websites from design specs
4. Homeboy produces Playground Blueprint, adds PR comment with static import quality stats
5. PHP Transformer Iterator - opens PRs upstream in the HTML -> Blocks pipeline to improve quality
Playground URLs load each imported site in the browser as real block themes
Do we need to teach our agents block markup, or just perfect the HTML to Blocks pipeline?
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May 15
RT @garysmurray: Standard reports show numbers. WooCommerce for Claude’s prebuilt workflows connect them.
Run a slash command to get a gui…
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Darren Ethier retweeted
May 14
WooCommerce for Claude is really shaping up.
May 14
Standard reports show numbers. WooCommerce for Claude’s prebuilt workflows connect them.
Run a slash command to get a guided AI review of your store’s revenue, products, customers, refunds, channels, payments, shipping, tax, and catalogue health.
developer.woocommerce.com/20…
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Darren Ethier retweeted
My speed month project: what if WordPress was an OS you interact with in an open canvas... The canvas holds the objects (posts, pages, media, etc) organized to your needs and taste.
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Darren Ethier retweeted
May 13
Getting excited about the potential for the WordPress MCP Adaptor. When I ask what it can do on my site, I start seeing my most important plugins show up.
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Darren Ethier retweeted
May 13
Our friends at @jetpack have been adding some really cool @WooCommerce-specific features to Jetpack Search (woocommerce.com/products/jet…). Should land in the next release, and will super-power on-site search for Woo stores.
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May 13
I can confidently say I had the most fun I've ever had working on my own blog while using `studio code`. What a time to be alive.
"Pull my website from production"
...talk with the agent, use `/annotate` to point out what changes I want made, try and throw away things that don't feel right, generate images, search my local system...
"Push to production"
Done.
developer.wordpress.com/docs…
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Darren Ethier retweeted
May 12
I've never been more excited for WooCommerce. Here's a few of the PRs you can check out and features you can give feedback on in the Woo repo 🧵
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