I design experiences build operational tools and automations 〰️ Co-founder @ ronenrental 〰️ Systems design consultant.

Joined June 2011
306 Photos and videos
How I imagine would feel to be swallowed by terminal.
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After designing 6 skills for business operations, I feel the most confident building with Claude Code Skills. Having ai employees feels like winning the lottery, but not if it ends up wiping out my inbox, or getting me a yolo bill for using tokens recklessly. For Business operations with real clients and money at stake, I need production-ready assistants with reliable outputs. With the Claude setup, I feel the most control; it's annoying to approve everything, but better than regret. I assign different models to perform different tasks to be more token-conscious and stretch the Max plan limit.
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I moved my n8n workflows to Claude Code Skills, and it escalated into the most creative and fun two weeks building skills for my family business. I’m building a command center with one skill per function. My first is named Chloe, an outreach assistant (not the spammy kind). The business is B2B and relationship-heavy, so interactions need to be thoughtful. The goal is for Chloe to solve three problems: decision fatigue around who to contact, inconsistent outreach, and freeing up time for in-person networking and growth opportunities. For now, she researches new companies and opportunities, tracks who was contacted and who was not, and initiates the emails. The human stays “in the front” of the interaction, at least until we build trust. I designed the skill in the same way I would train an employee. She has a personality and context about the company, the clients, and the role titles we work with. When we need her, we type /Chloe. She has three workflows to use as needed, which took the most time designing. They describe the way I want her to work, and it's specific. I gave her a clipboard to take notes on corrections and feedback she receives during sessions. She is connected to Airtable, has read and write permissions, and can add contacts, look up people we haven't emailed yet, or search for something specific on demand. Airtable serves as a shared source of truth for the team and Chloe, and it works well enough as her memory layer. It works shockingly well, I love it so much. I can't believe the times we're living in.
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This pretty tray has real jewelry mixed in with snacks. You’re a guest trying to grab food (in my case, not wearing glasses), dim lighting, and there’s someone behind you waiting for their turn. How fast can you figure out which one is the snack? It’s either you activate “find Waldo” mode, or yolo and grab an earring and eat it. I’d smooth out this experience by using the cupcake liners as guides: only place snacks in one color. Have the waiter say: “Welcome, please grab a snack from the pink liners.
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Building an AI tool for an established company is like balancing a broom on your palm. Beyond the tech, you’re figuring out: what tasks are low risk that can be given to AI without hurting client relationships? What “human in the loop” touchpoints can I add to give people a sense of control while they work? How is the data currently organized, if it’s even organized...
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Amusing that for some people, the clearer you state something (they don’t want to hear) the less they “understand” you. I used to fall into the trap of over-explaining and justifying, but now I know: Clarity isn’t the problem, their need for you to comply is. 🫶🏼
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One of the biggest contributors to wellbeing at work is interacting with tools that are aesthetically pleasing and thoughtfully designed. Mindfulness alone can’t help you cope with a cluttered dashboard or not finding a file when you need it.
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Me when anyone tags me on Instagram
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Same
I am no longer the “me” that I was on October 6, 2023. She is gone.
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A great time at the @NotionHQ Cafe in NYC
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I built a contemplation tool with Claude Sonnet 4.5. Inspired by an Chinese ancient tool (the I Ching) Built as an Artifact on Claude.ai designed through conversation with 4.5. Hold a question in mind → toss coins 6 times → get your hexagram with meaning → find wisdom through conversation with Claude. Crypto-secure randomness (no AI touches the tosses). Copy-to-clipboard passes results to Claude for interpretation. After 40 iterations, we got it. Airtifacts are very experiential, I don't think we talk about them enough.
We’re running a “Built with Claude Sonnet 4.5” challenge. We want to see the coolest things you can build with 4.5 in the next week. Four winners will receive one year of Claude Max 20x and $1k in Claude API credits.
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Yesterday my MacBook stopped working. I asked Claude to guide me through the process of recovering my files. The experience felt like going into a black hole of WTF and typing a bunch of /* xy- h -Z “ in a terminal until my files were safely copied onto my USB. Amazing feeling, saved money, and time.
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US Open fan week is so underrated. You can watch the best tennis players in the world play doubles, sit anywhere you want, and go to as many matches as you feel like. We just nonchalantly walked into Djokovic’s practice 🫶🏼
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I wish the Ralph Lauren store on Madison had a space in on the top floor to work on laptops. It probably has zero business sense but vibe-wise it’s exactly what I need.
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🤍🏛️STUNNING Gilsey House the Empire State Building
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I just installed Claude Code and now copy pasting code from Claude to Replit, feels like the equivalent of using a fax machine. I don’t know what I was thinking but wow I love it.
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Vibe coding members club bouncer at the door: what’s the secret word? Secret word: “You’re absolutely right”
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We need to go back to build like this.
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